UpPromote vs Tapfiliate
Choose UpPromote if you run a Shopify store and want a free plan or Shopify-focused affiliate tools; choose Tapfiliate if you need to track a program across platforms such as WooCommerce or Stripe. Both products are available and let businesses manage affiliate programs, but their platform coverage and billing models differ. UpPromote’s paid plans add a fee based on approved referral sales, while Tapfiliate publishes click and conversion allowances with overage charges.
Last updated November 1, 2026.
At a glance
| Dimension | UpPromote | Tapfiliate |
|---|---|---|
| Commerce platforms | Shopify app | Shopify, WooCommerce, BigCommerce, Magento, and more |
| Starting paid price | Growth: $29.99/month | Launch: $89/month |
| Additional usage fees | Growth: 2% of approved referral sales | Launch: click and conversion overage fees; no revenue share |
| Free plan | Available | Not published |
| Entry paid-plan volume | Growth: review 300 referrals/month | Launch: 5,000 clicks and 500 conversions/month |
| Entry paid-plan affiliates | Not published | Launch: 50 |
| Affiliate programs | Free: 1; Growth and above: unlimited | Launch: 1; Scale and above: unlimited |
| Integrations | Klaviyo, Mailchimp, Recharge, PayPal, and more | 30+ pre-built integrations |
| Automated payouts | PayPal on Professional | Trolley on Scale |
| Partner recruitment | Marketplace listing on Growth; creator discovery add-on | Affiliate recruitment and offers marketplace |
| Support | Live support and documentation | Email and live chat; dedicated manager on Enterprise |
| Trial | 14 days on paid plans | 14 days |
Scroll the table sideways to compare each row.
Which should you choose?
Choose UpPromote if
- Shopify merchants starting an affiliate program on a free plan
- Stores that want customer referrals and store-credit rewards
- Teams recruiting creators for a Shopify store
Choose Tapfiliate if
- Businesses tracking affiliates on WooCommerce, BigCommerce, Magento, or Stripe
- Teams that prefer no fee based on referral revenue
- Programs that need recurring commissions or API and postback tracking
The verdict
The deciding factor is where you sell and how you want to pay. UpPromote fits Shopify merchants who want to start free and use tools such as customer referrals, store credit, and creator discovery, provided its paid-plan performance fees work for their sales volume. Tapfiliate fits businesses that need more integration and tracking options, or prefer no revenue-share fee, provided its starting subscription price and traffic allowances work for them.
UpPromote vs Tapfiliate: common questions
- Is this comparison worth publishing?
- Yes. UpPromote and Tapfiliate are both available affiliate-program products with published plans and features. They overlap for Shopify buyers, although Tapfiliate also supports other commerce and payment platforms.
- Which should I choose for a Shopify store?
- UpPromote is a fit if you want a Shopify-focused app with a free plan, customer referrals, and store-credit rewards. Tapfiliate is an alternative if you want its integration options or a subscription without a referral-revenue fee.
- Can I use either product outside Shopify?
- Tapfiliate publishes integrations for WooCommerce, BigCommerce, Magento, Stripe, and Shopify, along with API and postback tracking. UpPromote presents its product as a Shopify app; it also publishes third-party click tracking for pages outside Shopify.
- How do their prices differ?
- UpPromote offers a free plan, and its Growth plan costs $29.99 per month plus 2% of approved referral sales. Tapfiliate’s Launch plan costs $89 per month, with click and conversion overage charges rather than a referral-revenue fee.
- What happens if my program exceeds its plan limits?
- UpPromote’s Growth plan publishes a limit of 300 referrals reviewed per month. Tapfiliate’s Launch plan includes 5,000 clicks and 500 conversions per month and publishes overage rates for both. Check the applicable plan terms against your expected volume.
- Do both offer a free way to try the product?
- UpPromote offers an ongoing free plan and a 14-day trial of its paid plans. Tapfiliate offers a 14-day trial; its pricing page does not list an ongoing free plan.
- Can either product automate affiliate payouts?
- Yes. UpPromote lists automatic PayPal payouts on its Professional plan. Tapfiliate lists automated payouts through Trolley on its Scale plan.
- Which supports more than one affiliate program?
- UpPromote lists unlimited programs from its Growth plan, while Tapfiliate lists unlimited programs from its Scale plan. Each product’s entry-level plan lists one program.
