Can an ecommerce store use either product?

Tapfiliate publishes integrations for ecommerce platforms including Shopify and WooCommerce. Cello.so says its product requires an authenticated web or mobile app experience, so a store without logged-in users does not meet its stated eligibility requirement.

Which supports referrals inside a mobile app?

Cello.so publishes mobile SDK support for iOS, Android, Flutter, and React Native to embed user referrals. Tapfiliate publishes website integrations, JavaScript tracking, and a REST API, but does not list a mobile SDK on its pricing page.

Do both support affiliate or partner referrals?

Yes. Tapfiliate offers affiliate program management, and Cello.so offers separate partner-referral plans for affiliates and influencers.

Is there a free plan?

Cello.so lists a free partner-referral plan with one campaign, five transacting partners, and a 5% transaction fee. Tapfiliate lists a 14-day trial rather than a free plan.

How do their entry prices compare?

Tapfiliate lists Launch at $89 per month. Cello.so lists User Start at $65 per month and Partner Free at $0 per month; these serve different referral channels, and the free partner plan has a transaction fee.

What happens when a program grows?

Tapfiliate’s Launch plan includes 50 affiliates, 5,000 clicks, and 500 conversions per month, with published click and conversion overage fees. Cello.so lists unlimited referrals, but its user plans have referral ARR thresholds and its partner plans limit transacting partners by tier.

Can rewards be paid automatically?

Tapfiliate lists automated affiliate payouts through Trolley on its Scale plan. Cello.so lists automated reward calculation and PayPal or Venmo payouts.

Which connects to subscription billing tools?

Both publish a Stripe integration. Tapfiliate also lists ecommerce and recurring-billing integrations; Cello.so lists webhook integrations for Chargebee, Paddle, and Recurly.

Tapfiliate vs Cello.so

Choose Tapfiliate if you need an affiliate program for an online store or subscription business; choose Cello.so if you run a software product with logged-in users and want referrals embedded in the product. Both support partner referrals, but Cello.so also has a distinct user-referral offering. Their pricing and limits measure different things: Tapfiliate sets allowances for affiliates, clicks, and conversions, while Cello.so separates user-referral plans from partner-referral plans.

Last updated November 1, 2026.

At a glance

Tapfiliate compared with Cello.so, one row per dimension
Dimension	Tapfiliate	Cello.so
Primary use	Affiliate, referral, and influencer programs for SaaS and ecommerce	User and partner referrals for logged-in software products
Product experience	Affiliate portal and referral links	Embedded user referrals and partner portal
Platforms and deployment	Hosted software with website integrations and REST API	Hosted platform with web and mobile SDKs
Starting price	Launch: $89/month; Enterprise by quote	User Start: $65/month; Partner Free: $0/month
Free access	14-day trial; no free plan listed	Free partner plan; user plans offer a free start
Additional fees	Launch overages: $1.50/1,000 clicks; $15/1,000 conversions	Partner transaction fees: 5% Free; 3.5% Plus or Pro
Entry-tier program limits	Launch: 1 program and 50 affiliates	User Start: 1 campaign; Partner Free: 1 campaign
Entry-tier usage limits	Launch: 5,000 clicks and 500 conversions/month	Unlimited referrals; Partner Free: 5 transacting partners
Integrations	30+ pre-built; includes Shopify, WooCommerce, and Stripe	Includes Stripe, Chargebee, HubSpot, and Salesforce
Payouts	Affiliate payment methods; automated Trolley payouts on Scale	Automated rewards and PayPal or Venmo payouts
Support	Email and live chat; Enterprise account manager	Slack support; priority support on higher tiers
Billing commitment	Monthly or annual pricing	Cancelable monthly plans; 12-month yearly commitment

Scroll the table sideways to compare each row.

Which should you choose?

Choose Tapfiliate if

Online stores using Shopify or WooCommerce
Teams managing affiliates and creative assets
Programs needing recurring commissions or coupon tracking
Businesses comparing published click and conversion allowances

See Tapfiliate

Choose Cello.so if

Software products with logged-in web or mobile users
Teams embedding referrals in the product experience
Businesses running user and partner referral programs
Small partner programs considering a free plan with transaction fees

See Cello.so

The verdict

The deciding factor is where referrals begin. Pick Tapfiliate for an affiliate-led program, particularly if you need a published Shopify or WooCommerce integration. Pick Cello.so when authenticated users should share referrals from a web or mobile app, or when its partner-referral plans suit your program. Check the relevant tier before comparing costs: Tapfiliate charges for traffic above its plan allowances, while Cello.so lists transaction fees on partner-referral plans.