What is HubSpot?
HubSpot is a CRM platform that offers a full stack of software to help businesses create unique customer experiences, improve their marketing efforts and increase revenue.
With HubSpot, you have the ability to publish and monitor social media content, create a blog, build landing pages, SEO optimization, automate email marketing, manage workflows, store contact information, and get valuable insights with advanced reporting.
Businesses need a CRM to understand their customer journeys better and provide an experience that converts. And as one of the most popular and fully-featured CRM platforms, HubSpot allows you to improve your customer journeys from finding you to onboarding and beyond.
HubSpot makes it easy for small businesses to start using the platform with a free plan that covers the main things you need from a CRM. Then, as your business scales, so does HubSpot. This platform was built to support everything from startups to enterprises.
Whether you use it to get more leads from inbound marketing or to manage your sales pipeline, you can find a perfect plan that gives you everything you need and much more.
Key benefits of using HubSpot?
Great for first CRM: HubSpot for startups and small businesses is an excellent option since it offers plenty of useful features for free. You can start right away tracking your sales pipeline and improving your marketing strategy right away. Having all of this data in one place is crucial to optimizing your processes.
Convert more leads and sales: With HubSpot, you can improve your email marketing with automated email sequences, templates, signatures, and drag-and-drop builder. Get better rankings in search engines with SEO optimization and content publishing tools. Automate social media posting. Build landing pages that convert better. Capture lead data with embedded forms. Have all that contact information automatically synced in your system. And then create automated workflows that ensure every contact is nurtured and eventually becomes a customer.
Provide top customer service: Create a knowledge base for your customers to find the answers they need. And if they can't find them, your team is able to resolve their issues through any channel. Plus, your agents will have all the context they need since the information is stored in HubSpot.
HubSpot offers a full suite of solutions for marketing, sales, customer service, content, and operations. Many of which are free. These are some of the main free and premium features you can find:
- Email marketing
- Ad management
- Landing pages
- Contact management
- Deal pipeline
- Meeting scheduling
- Email scheduling
- Live chat / basic bots
- Shared inbox
- Website pages
- Drag-and-drop editor
- Basic SEO recommendations
- Marketing automation
- SEO tools
- Video hosting & management
- Social media tools
- Blog & content creation tools
- Analytics dashboards
- Advanced CRM
- Sales automation
- Predictive lead scoring
- Email sequences
- Customer service automation
- Knowledge base
- Customer feedback
- Multiple ticket pipelines
- Snowflake data share
- Workflow extensions
- Team management and permissions
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Pricing starts from: $0/month
With this free plan you get a large number of features from all of HubSpot's main products. Making it a great CRM option for small businesses. For many businesses, this is the starting point in their CRM journeys.
Marketing Hub: Starts at $50/month
With this plan you get access to more advanced marketing features such as:
Remove HubSpot branding
Sales Hub: Starts at $50
This plan is for organizations that need their CRM to manage their sales pipeline at scale. Some of the features included are:
Repeating tasks and task queues
Service Hub: Starts at $50
Help desk automation
CMS Hub: Starts at $25
Content delivery network (CDN)
Standard SSL certificate
Web application firewall (WAF)
Custom domain security settings
SEO recommendations & optimizations
Google Search Console integration
Operations Hub: Starts at $50
Scheduled workflow triggers