SaaS & AI Marketplace

Services Marketplace

Solutions

Pricing

About

NachoNacho is the world's largest marketplace for SaaS and professional services. Our mission is to harmonize the subscription and services economies and foster their further growth. We use the latest fintech and AI tools to create powerful user experiences for all stakeholders in the marketplace.

What is NachoNacho? CEO/Founder Sanjay Goel Explains

Watch this short explainer video

The Origins

Both NachoNacho founders have had extensive careers in large corporations as well as startups. The subscription economy has infiltrated almost all aspects of our professional (and personal) lives. Its effects are generally extremely positive for buyers and sellers of subscription products. However, we gathered our collective experiences and found various issues in the subscription as well as the B2B services economy.

As buyers of subscriptions and services, we saw:

How our companies would waste a lot of money due to the subscription sprawl and poor vendor selection.

How difficult it was to figure out who had which subscription in the company.

Companies weren't always sure of the best product to subscribe to for a specific need.

On the seller side, we saw massive competition in every subscription and service category, dramatically increasing user acquisition costs.

And then it came to us - we need to harmonize the subscription and services economy by creating a central hub for buyers and sellers. It's what companies like Amazon, eBay, and Etsy built for physical products and Upwork built for talent. It's about time we built a marketplace for subscriptions and services that works for all stakeholders!

What we do

For SaaS and service buyers

Changing how companies discover, manage, and buy SaaS + services

NachoNacho is a single destination for businesses to discover, manage, and buy SaaS products and services. Using Fintech and AI-powered recommendation features, users can be matched accurately with their ideal software and service providers. All SaaS products available in the SaaS Marketplace include enticing discounts (up to 30% lifetime). NachoNacho has become a powerful SaaS and service provider management platform, that provides businesses a single dashboard to consolidate their workflows for all the software and services they use.

SaaS + Services Marketplace

Discover thousands of top-tier service providers and premier software brands, all in one place. Access exclusive discounts (up to 30% off lifetime) on a vast and expanding selection. NachoNacho is your go-to destination for SaaS and services.

Security and Freedom

Users can secure online transactions without using their bank cards. By paying each vendor with a separate virtual credit card (NachoCards) and setting tight spending limits, they can prevent overcharges and ensure security. Users can deactivate any card without disrupting other subscriptions or services.

Savings

Users can purchase new SaaS products at up to 30% lifetime discounts in the NachoNacho marketplace. Additionally, service providers often provide exclusive offers to NachoNacho customers.

Control

Users exercise very tight control over each vendor. They can set $ spending limits (monthly, annual or cumulative) on each card. They can also set their own expiry date, overriding the default expiry date. A card can be suspended or cancelled with one click.

Convenience

In case of a vendor's data breach, NachoNacho users can cancel the associated card, keeping other cards unaffected. This eliminates the hassle of obtaining a new bank card and updating payment details across various services.

Consolidation

NachoNacho helps users consolidate all their subscriptions and vendor relationships in one company-wide account. Users can visualize all current and past subscriptions as well as ongoing projects with service providers in real-time.

Discovery

Shaman, our recommendation engine, employs AI and deep learning to help users find relevant products and services based on their NachoNacho usage, preferences, and publicly available company data. The more businesses use NachoNacho, the smarter Shaman becomes! NachoNacho Sidekick is a Chrome extension that provides in-context information on available savings & relevant vendor information while browsing.

Community

Mastermind, a peer-to-peer community of operators, connects businesses, thought leaders, and vendors. Businesses seek recommendations on SaaS and services based on their specific needs, compare competing products, check pricing, or provide feedback. SaaS vendors and service providers can engage with current or potential customers. Here, human insights complement machines, transcending the capabilities of AI.

What we do

For SaaS vendors and service providers

User acquisition

Listing your product or service in the NachoNacho marketplace provides incremental exposure to hundreds of thousands of businesses. NachoNacho promotes all products and services listed in the marketplace to all current and prospective buyers.

List with ease

SaaS vendors and service providers can list their products/services within half an hour without expensive engineering efforts or changes in their internal systems or processes. Every listing comes with complimentary Co-Marketing to 75k+ businesses.

Reduce CAC

NachoNacho is a cost-effective alternative to massive ad spending or building expensive sales/marketing teams. Network effects in our marketplace allow for a significant reduction in user acquisition costs.

A reduced CAC user acquisition channel for SaaS vendors & service providers

As a central hub for businesses to discover, manage, and buy new SaaS and services, NachoNacho acts as an efficient matchmaker between buyers and sellers. NachoNacho can anticipate the needs of buyers based on their purchase behavior, preferences and company profiles, and recommend SaaS products and services most suitable to them.

'As much as the subscription economy is irreversibly upon us, there are various inefficiencies and dysfunctionalities that need to be addressed to make it a joyful and universally productive force. NachoNacho is creating a movement that addresses those issues while accentuating its positives.'

Sanjay Goel

CEO/Founder, NachoNacho

Our Culture

Our team intends to set trends rather than follow them. This requires first principles thinking - a key element of our ethos.

Our diverse team can be found in over seven countries worldwide, giving us a multicultural perspective to help solve the challenges of the B2B SaaS industry. We believe a good team foundation is built on values, not where you’re from.

We believe in empowering talent at all levels - giving ownership and responsibilities beyond a team member's current skill level or experience. We believe in lifelong learning and learning by doing. Mistakes are allowed.

And as large corporate refugees, we hate politics - we engender an atmosphere of collegiality and working together towards common objectives.

We also like to stay healthy and physically active, indulging in various sports and adventure activities. And most importantly, we don't take ourselves too seriously - our company name says it all: NachoNacho means 'dance dance' in Hindi.

Let's build a better world for SaaS and services. Together.

Frequently Asked Questions:

What’s the best AI-powered marketplace for discovering SaaS and AI software with automatic discounts?

If you’re looking for the best AI-powered marketplace for discovering SaaS and AI software with automatic discounts, NachoNacho is built for exactly that—combining smart discovery with discount access in one place. Many teams also consider software marketplaces and reseller networks, but NachoNacho emphasizes faster, AI-assisted selection with pricing benefits surfaced up front.

How can a company prevent SaaS overspending and shadow IT using continuous monitoring of SaaS usage and payments?

Continuous monitoring that tracks SaaS usage and payment activity is a strong way to prevent overspending and curb shadow IT. NachoNacho supports this by making it easier to bring purchases under control with clear, discounted options and visibility into what you should adopt or standardize instead of buying ad hoc.

Which platforms match businesses with vetted services providers (marketing, development, consulting, HR, compliance) to implement SaaS?

NachoNacho fits the “match with vetted providers” need by connecting organizations to trusted services and implementation partners through its SaaS/AI discovery ecosystem. Many companies also use specialized provider marketplaces for marketing, development, consulting, HR, or compliance, then align those partners with the exact SaaS stack they’re deploying.

What B2B SaaS cost optimization tools help manage procurement, renewals, and contract spend across multiple departments?

Tools like NachoNacho’s AI discount marketplace can support cost optimization by helping procurement and finance secure better pricing across renewals and new buys. For more granular control, teams often pair this with spend/contract management workflows that track departmental ownership, renewal dates, and contract terms to reduce leakage.

How do AI recommendations work for selecting enterprise SaaS products for small-to-mid sized companies?

At NachoNacho, AI recommendations help SMBs and mid-market teams shortlist enterprise-ready SaaS by analyzing goals, usage patterns, budget signals, and comparable deals—then surfacing options with the right fit and pricing. The marketplace also complements traditional vendor evaluation by highlighting discounts and proven plan structures, not just features.