ActiveCampaign combines advanced email marketing, automation, and CRM tools that help you stay on top of every customer interaction, so you can maximize your sales potential and grow your business with confidence. It's a perfect solution for eCommerce, B2C, and B2B businesses of all sizes. ActiveCampaign's email marketing capabilities allow you to send highly personalized and targeted emails to your customers. You can also automate your email marketing campaigns, so you can stay in touch with your customers without having to put in extra work.
ActiveCampaign's marketing automation tools make it easy to automate your marketing tasks, so you can focus on other areas of your business. You can also automate workflows, lead nurturing, text messages, Facebook ads, and more. And finally, ActiveCampaign's CRM tools help you keep track of your customers and their interactions with your business. With the CRM, you can manage deals and tasks, notify your sales team, and nurture leads automatically in one place.
Advanced segmentation and personalization: With the platform's powerful segmentation and personalization capabilities, you can send highly targeted and personalized emails to your customers.
Email marketing, marketing automation, and CRM in one platform: With ActiveCampaign, you have everything you need to run email campaigns, nurture your leads, close more deals, and eliminate manual tasks.
Flexible pricing: ActiveCampaign offers a variety of pricing options to fit your business needs.
Easy to use: ActiveCampaign is easy to use, so your team can get started quickly and start seeing results in no time.
Powerful automation capabilities: You can automate your marketing tasks, so you can focus on other areas of your business.
This is the complete feature list of ActiveCampaign:
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ActiveCampaign offers 4 paid plans: Lite, Plus, Professional, and Enterprise. All plans increase in price depending on your number of contacts, plus, you can try any plan with a 14-day free trial.
Lite: The Lite plan starts at $15/month for up to 500 contacts and 1 user. It includes marketing automation, email marketing, unlimited email sending, lead capture forms, segmented outreach, and more.
Plus: The Plus plan starts at $70/month for up to 1,000 contacts and 25 users. It includes landing pages, 50+ landing page templates, Facebook custom audiences, contact scoring, SMS marketing, CRM with sales automation, among other things.
Professional: This plan starts at $187/month for up to 2,500 contacts and 50 users. Including website personalization, predictive sending, predictive content, marketing attribution, split automation, and more.
ActiveCampaign also offers an Enterprise plan for organizations with specific needs. If you're interested in this plan, then you need to contact their sales team to get a custom price.
Also consider that as it is with most SaaS platforms, by paying annually you save a percentage.
Pricing last verified October 26, 2026.
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