Tapfiliate vs Awin
Choose Tapfiliate if you want software to run your own affiliate program with a subscription and no sales transaction fee; choose Awin if access to an established partner network is the priority. This comparison is worth publishing: both currently offer advertiser plans for managing affiliate programs, but their approaches to finding partners and charging for sales differ.
Last updated November 1, 2026.
At a glance
| Dimension | Tapfiliate | Awin |
|---|---|---|
| Partner discovery | Affiliate Marketplace in beta; listing for eligible paid-plan programs | Directory of over 1 million partners |
| Starting advertiser price | Launch: $89/month | Access: $49/month plus 3.5% tracking fee per transaction |
| Other plans | Scale: $179/month; Enterprise: custom pricing | Accelerate: from $99/month plus 2.5% tracking fee; Advanced: custom pricing |
| Sales transaction fee | No sales transaction fee | 3.5% on Access; 2.5% on Accelerate |
| Trial or introductory offer | 14-day free trial for Launch and Scale | First month free on Access |
| Affiliates and programs | Launch: 50 affiliates, 1 program; Scale: unlimited | Not published |
| Monthly tracking allowances | Launch: 5,000 clicks, 500 conversions; Scale: 100,000 clicks, 10,000 conversions | Not published |
| Integrations | 30+ integrations, including Shopify, WooCommerce and Stripe | Shopify app and WooCommerce plugin |
| API access | REST API | Included by default on Accelerate and Advanced |
| Partner payments | Automated payouts through Trolley on Scale | Partner payment processing |
| Support model | Email support; dedicated manager on Enterprise | Self-managed Access; optional service packages on Accelerate and Advanced |
| Minimum term | Monthly or annual billing; cancellation stops renewal | Three-month minimum on Access |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Tapfiliate if
- Businesses building and managing their own affiliate program
- Teams that prefer no sales transaction fee from their software provider
- SaaS businesses seeking recurring commission tools
- Advertisers seeking multiple programs and unlimited affiliates on Scale
Choose Awin if
- Advertisers seeking access to Awin’s directory of over 1 million partners
- Businesses that want network-based partner discovery
- Teams that want Awin to process partner payments
- Advertisers seeking optional expert service on Accelerate or Advanced
The verdict
The deciding factor is whether you need a large, established partner directory or primarily need tools to manage a program you build. Tapfiliate fits businesses that want to recruit and manage affiliates under their own program, with published usage allowances and overage fees. Awin fits advertisers that want access to its partner directory and are comfortable paying a monthly fee, a tracking fee on transactions, and their chosen partner commissions.
Tapfiliate vs Awin: common questions
- What is the main difference between Tapfiliate and Awin?
- Tapfiliate is software for running your own affiliate program and offers a beta marketplace for eligible paid-plan programs. Awin is an affiliate network with a directory of over 1 million partners that advertisers can use to find partners.
- Which costs less to start, Tapfiliate or Awin?
- Tapfiliate Launch costs $89 per month with no sales transaction fee. Awin Access costs $49 per month plus a 3.5% tracking fee per transaction and the commissions you set for partners. The lower total depends on your sales volume.
- Can I try Tapfiliate or Awin before paying?
- Tapfiliate offers a 14-day free trial for Launch and Scale. Awin offers the first month free on Access, which has a three-month minimum term.
- Do both offer access to affiliates?
- Awin gives advertisers access to a directory of over 1 million partners. Tapfiliate offers an Affiliate Marketplace in beta where eligible advertisers on active paid plans can list public programs; it does not publish a comparable partner count.
- Do Tapfiliate and Awin integrate with Shopify and WooCommerce?
- Yes. Tapfiliate lists Shopify and WooCommerce among its pre-built integrations. Awin publishes a Shopify app and a WooCommerce plugin for advertiser tracking.
- What limits apply to their entry plans?
- Tapfiliate Launch includes one program, 50 affiliates, 5,000 clicks per month and 500 conversions per month, with published overage fees for clicks and conversions. Awin does not publish comparable Access caps for affiliates, clicks or conversions.
- Can either product automate affiliate payments?
- Tapfiliate lists automated affiliate payouts through Trolley on its Scale plan. Awin includes partner payment processing in its advertiser platform.
- Which has options for hands-on support?
- Tapfiliate lists a dedicated account manager on Enterprise. Awin offers optional expert service packages on Accelerate and Advanced; Access is self-managed.
