What is the main difference between Awin and FirstPromoter?

Awin combines affiliate program management with access to a directory of more than 1 million partners. FirstPromoter focuses on managing affiliate, influencer and referral programs, including commissions connected to subscription billing.

Which is a better fit for a SaaS subscription business?

FirstPromoter is the more direct fit when subscription billing is central to the program: it lists integrations with Stripe, Paddle, Chargebee, Recurly and Braintree, plus recurring and lifetime commissions. Awin may fit a SaaS business whose priority is finding partners through a network.

Can Awin or FirstPromoter help me find affiliates?

Awin provides a directory of more than 1 million partners. FirstPromoter provides tools to invite and approve affiliates for a program you run.

How do Awin and FirstPromoter charge advertisers?

Awin Access costs $49 per month plus a 3.5% per-transaction tracking fee; its Accelerate plan starts at $99 per month plus a 2.5% tracking fee. FirstPromoter Starter costs $49 per month or $490 per year, with plan tiers based on monthly affiliate-driven revenue. Advertiser-set partner commissions are a separate consideration.

Do either Awin or FirstPromoter offer a free trial?

Awin advertises a free first month for its Access plan, which has a three-month minimum term. FirstPromoter offers a 14-day free trial without requiring a credit card.

What happens if my FirstPromoter program exceeds its plan limit?

FirstPromoter says an account moves to the next plan tier if affiliate-driven revenue exceeds its current tier, so tracking and commissions continue. Starter covers up to $5,000 per month in affiliate-driven revenue; Business covers up to $15,000 per month.

Which product supports an affiliate portal on my own domain?

FirstPromoter offers a custom affiliate dashboard domain on Business and higher plans. Awin lists a branded private network among its Advanced-plan features.

Which product offers help managing the program?

Awin Access is self-managed with email support and webinars; Awin says its higher plans offer personalized account management. FirstPromoter advertises a Customer Success team, while the advertiser runs its own affiliate program.

Awin vs FirstPromoter

Choose Awin if you want to recruit affiliates through an established network; choose FirstPromoter if you want to run your own affiliate program around subscription billing. Both let advertisers track referrals and manage commissions, but Awin’s partner directory and FirstPromoter’s billing integrations address different starting points.

Last updated November 1, 2026.

At a glance

Awin compared with FirstPromoter, one row per dimension
Dimension	Awin	FirstPromoter
Partner sourcing	Directory of 1M+ partners	Affiliate invitations and approvals
Starting advertiser price	Access: $49/month plus 3.5% tracking fee per transaction	Starter: $49/month or $490/year
Other plans	Accelerate from $99/month plus 2.5% tracking fee; Advanced custom	Business: $99/month; Enterprise: $149/month
Billing and store integrations	Shopify, WooCommerce and Magento plugins	Stripe, Paddle, Chargebee, Recurly and Braintree
Subscription commissions	Not published	Recurring and lifetime commission options
Affiliate-driven revenue limits	Not published	Starter: $5,000/month; Business: $15,000/month
Affiliate limits	Not published	Starter: 1,000; Business and Enterprise: unlimited
Program structure	Separate application for each store or region	Starter: 3 campaigns; Business and Enterprise: unlimited
Affiliate payouts	Automated publisher payment processing	PayPal and Stripe payouts; bulk payout exports
Reporting	Enhanced customizable reports on Accelerate	22 data points with CSV and JSON exports
Support	Access: email and webinars; higher plans: account management	Customer Success team
Trial or introductory period	Access: first month free; three-month minimum term	14-day free trial; no credit card required

Scroll the table sideways to compare each row.

Which should you choose?

Choose Awin if

Advertisers seeking partners through a publisher directory
Ecommerce teams using Shopify, WooCommerce or Magento
Teams that want the option of expert account management on higher plans
Brands planning separately localized programs across regions

See Awin

Choose FirstPromoter if

SaaS teams running an affiliate program with their own partners
Subscription businesses using Stripe, Paddle, Chargebee, Recurly or Braintree
Teams that need recurring or lifetime commission rules
Businesses that want a branded affiliate portal

See FirstPromoter — 25% CASHBACK

The verdict

The deciding factor is how you expect to build and operate your program. Pick Awin when access to its publisher network matters, particularly for an ecommerce business seeking new partners. Pick FirstPromoter when you already have partners to invite and need recurring commissions tied to subscription payments. Compare the full cost, not just the starting monthly price: Awin publishes a transaction-based tracking fee, while FirstPromoter’s plan tiers depend on affiliate-driven revenue.