Awin vs Kiflo
Choose Awin if you want to find publishers through an affiliate network; choose Kiflo if you already have partners and need to manage their leads, deals and commissions alongside your CRM. Both support affiliate programs, but the deciding difference is partner discovery through a network versus managing your own partner relationships.
Last updated November 1, 2026.
At a glance
| Dimension | Awin | Kiflo |
|---|---|---|
| Primary approach | Affiliate network for advertisers and publishers | Partner relationship management for your own program |
| Partner discovery | Search a network of 1M+ partners | Partner applications and directory builder add-on |
| Starting advertiser price | Access: $49/month plus 3.5% transaction tracking fee | Core: $399/month for 25 active partners |
| Other plans | Accelerate from $99/month; Advanced custom pricing | Plus and Premier: contact sales |
| Partner limits | Not published | Core: up to 50 active partners; Plus and Premier: up to unlimited |
| Partner payments | Automated publisher payments | Commission calculations; finance team pays partners |
| CRM and commerce integrations | Shopify, WooCommerce and Magento plugins | Native HubSpot and Salesforce sync |
| Other connectivity | APIs on Accelerate and Advanced | Zapier, APIs, Stripe and Chargebee |
| Partner workflows | Publisher discovery and commission rules | Partner portal, lead registration and co-selling |
| Entry-plan support | Email support, training webinars and success center | Email support and knowledge base |
| Entry-plan term | Access: three-month minimum | Monthly or yearly plans |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Awin if
- Advertisers seeking publishers through an existing network
- Teams running affiliate campaigns tied to online sales
- Businesses wanting network-managed publisher payments
Choose Kiflo if
- Teams managing affiliates and referral partners they recruit themselves
- SaaS partnerships teams tracking leads through CRM deals
- Programs combining affiliate management with co-selling
The verdict
Awin is the better fit for advertisers whose priority is recruiting publishers and running a network-based affiliate program. Kiflo is the better fit for teams managing their own affiliates, referral partners and co-selling relationships, particularly when partner activity needs to connect to HubSpot or Salesforce. Kiflo says it is not an affiliate network, so it does not replace Awin’s publisher marketplace.
Awin vs Kiflo: common questions
- Is Kiflo an affiliate network like Awin?
- No. Awin gives advertisers access to an affiliate publisher network. Kiflo says it is not an affiliate marketplace or network; it provides software for running your own affiliate and partner programs.
- Can both products manage affiliate programs?
- Yes. Awin supports advertiser programs on its affiliate network. Kiflo tracks affiliate-driven leads through pipeline and revenue and calculates commissions.
- How do Awin and Kiflo charge advertisers?
- Awin Access lists $49 per month plus a 3.5% transaction tracking fee and partner commissions. Kiflo Core lists $399 per month for 25 active partners, with pricing that scales by active partner count.
- Will either product find partners for me?
- Awin provides a searchable network of more than one million partners. Kiflo offers partner applications and a directory-builder add-on, but says it is not an affiliate marketplace.
- Which connects to HubSpot or Salesforce?
- Kiflo publishes native two-way integrations with HubSpot and Salesforce. The Awin integration information checked here describes ecommerce plugins and APIs rather than a comparable native CRM sync.
- Who pays the affiliates?
- Awin automates payments to publishers after advertiser validation and payment processing. Kiflo calculates commissions and prepares payouts, while the payment itself remains with your finance team.
- Does Kiflo impose a partner limit?
- Kiflo Core supports up to 50 active partners. Kiflo lists Plus and Premier as scaling from 25 partners up to unlimited, with pricing available from sales.
