Impact.com vs FirstPromoter
Choose Impact.com if you need to find partners and manage affiliate, creator, and referral programs together; choose FirstPromoter if you want a SaaS-focused program built around subscription billing. Both offer partner tracking and payouts, but Impact.com includes a partner marketplace on Essentials and higher plans, while FirstPromoter emphasizes direct billing integrations, recurring commissions, and published affiliate-revenue limits.
Last updated November 1, 2026.
At a glance
| Dimension | Impact.com | FirstPromoter |
|---|---|---|
| Primary focus | Affiliate, creator, publisher, and referral partnerships | SaaS affiliate, referral, and influencer programs |
| Partner discovery | Partner Marketplace on Essentials and higher | No built-in marketplace or discovery tool |
| Monthly plan prices | Starter $30 plus 2.5% of revenue; Essentials $500; Pro $2,500; Enterprise custom | Starter $49; Business $99; Enterprise $149 |
| Starter eligibility | Limited to nine named ecommerce platforms | Not published |
| Integrations | Ecommerce platforms; HubSpot and Salesforce integrations | Stripe, Paddle, Chargebee, Recurly, and Braintree |
| Plan revenue limits | Essentials: up to $2m/year in total ecommerce revenue | Starter: $5,000/month; Business: $15,000/month in affiliate revenue |
| Affiliate and campaign limits | Not published | Starter: 1,000 affiliates and 3 campaigns; higher plans: unlimited |
| Free trial | 30 days on Starter | 14 days; no credit card required |
| Commissions | Dynamic payouts; recurring subscription commissions | Recurring and lifetime commissions |
| Partner payouts | Automated payments in 70+ currencies | Mass payouts; 190 currencies |
| Partner portal | White-labeled portal on Enterprise | Branded dashboard; custom domain on Business and higher |
| Support | Email and chat on Starter; dedicated support on Essentials and higher | Dedicated customer success team |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Impact.com if
- Brands seeking partners through a marketplace
- Teams managing affiliates, creators, and customer referrals together
- Ecommerce brands using a supported Starter platform
- Larger programs needing advanced attribution options
Choose FirstPromoter if
- SaaS teams using supported subscription billing providers
- Programs built around recurring or lifetime commissions
- Teams that recruit their own affiliates
- Buyers who need published campaign and affiliate limits
The verdict
The deciding factor is how you plan to grow the program. Pick Impact.com when partner discovery and managing several partnership types matter most, especially if you are prepared for its higher-priced Essentials plan. Pick FirstPromoter when you already recruit your own partners and want billing-connected affiliate management with lower published monthly plan prices.
Impact.com vs FirstPromoter: common questions
- Can either product help me find affiliates?
- Impact.com includes a Partner Marketplace on Essentials and higher plans. FirstPromoter says it has no built-in affiliate marketplace or discovery tool, so you must recruit partners yourself.
- Which works with subscription billing providers?
- FirstPromoter lists direct integrations with Stripe, Paddle, Chargebee, Recurly, and Braintree and supports recurring commissions. Impact.com also supports commissions for repeat customers or subscriptions, but its published Starter eligibility is limited to named ecommerce platforms.
- How do the starting prices compare?
- Impact.com lists Starter at $30 per month and 2.5% of revenue; FirstPromoter lists Starter at $49 per month or $490 per year. The plans differ in eligibility, features, and how usage is measured, so the starting figures are not a like-for-like cost estimate.
- Are free trials available?
- Impact.com publishes a 30-day trial for Starter. FirstPromoter publishes a 14-day trial with no credit card required.
- What limits apply to FirstPromoter Starter?
- FirstPromoter Starter covers up to $5,000 per month in affiliate-generated revenue, 1,000 affiliates, and three campaigns. Its Business and Enterprise plans list unlimited affiliates and campaigns.
- Does Impact.com offer customer referral and creator programs?
- Impact.com includes creator management and its Advocate customer referral product on Essentials and higher plans. Its Starter pricing page does not list those inclusions.
- Can I customize the partner portal?
- Impact.com lists a white-labeled partner portal on Enterprise. FirstPromoter lists a brandable affiliate dashboard and makes a custom dashboard domain available on Business and higher plans.
- Which should I choose if I already have affiliates?
- If you recruit partners yourself and use a supported SaaS billing provider, FirstPromoter is a closer fit for billing-connected commissions. If you also want marketplace-based partner discovery or need to manage multiple partnership types in one platform, consider Impact.com.
