FirstPromoter vs Tapfiliate
Choose FirstPromoter if your affiliate program centers on SaaS subscriptions and you want pricing based on affiliate-driven revenue; choose Tapfiliate if you need storefront integrations and pricing based on clicks and conversions. Both sell affiliate management software with recurring commissions, but their entry plans differ substantially in affiliate capacity, program limits, and team access.
Last updated November 1, 2026.
At a glance
| Dimension | FirstPromoter | Tapfiliate |
|---|---|---|
| Starting price | Starter: $49/month or $490/year | Launch: $89/month or $74/month billed annually |
| Plan basis | Monthly affiliate-driven revenue | Monthly click and conversion allowances |
| Published integrations | Stripe, Paddle, Chargebee, Recurly, Braintree | 30+ integrations, including Shopify, WooCommerce, Stripe |
| Entry-plan affiliate limit | Starter: 1,000 | Launch: 50 |
| Entry-plan program limit | Starter: 3 campaigns | Launch: 1 program |
| Entry-plan usage limit | Starter: $5,000/month affiliate-driven revenue | Launch: 5,000 clicks and 500 conversions/month |
| Team members | Unlimited on every plan | Launch: 1; Scale: 5; Enterprise: unlimited |
| Affiliate payouts | PayPal, Wise, Stripe, crypto, and bank transfer | Automated Trolley payouts on Scale |
| Affiliate communications | Built-in email automation and broadcasts | In-platform messenger and triggered notifications |
| Portal branding | Custom dashboard domain on Business and higher | Full white label on Enterprise |
| Free trial | 14 days; no credit card required | 14 days |
| Support | Customer Success team | Email and live chat |
Scroll the table sideways to compare each row.
Which should you choose?
Choose FirstPromoter if
- SaaS teams using Stripe, Paddle, Chargebee, Recurly, or Braintree
- Programs expecting more than 50 affiliates on an entry plan
- Teams wanting unlimited user seats on every plan
- Businesses wanting built-in affiliate email broadcasts
Choose Tapfiliate if
- Online stores using Shopify, WooCommerce, or BigCommerce
- Teams that prefer plans with published click and conversion allowances
- Businesses seeking unlimited affiliates and programs on Scale
- Teams seeking automated payouts through Trolley on Scale
The verdict
The deciding factor is how your program operates. FirstPromoter fits subscription businesses that want direct billing-provider integrations, built-in affiliate emails, and up to 1,000 affiliates on its Starter plan. Tapfiliate fits teams using platforms such as Shopify or WooCommerce, particularly if they want its pre-built storefront integrations; its Launch plan allows 50 affiliates, while Scale removes the affiliate and program caps.
FirstPromoter vs Tapfiliate: common questions
- Are FirstPromoter and Tapfiliate still available to buy?
- Yes. FirstPromoter publishes Starter, Business, and Enterprise plans, while Tapfiliate publishes Launch, Scale, and Enterprise plans.
- How do FirstPromoter and Tapfiliate charge for growth?
- FirstPromoter tiers are based on monthly revenue generated by affiliates. Tapfiliate plans include monthly click and conversion allowances, with published overage fees for Launch and Scale.
- Which is a better fit for a SaaS subscription business?
- FirstPromoter is a fit when direct integration with a billing provider such as Stripe, Paddle, Chargebee, Recurly, or Braintree is central to the program. Tapfiliate also supports recurring commissions and integrates with Stripe.
- Which works with online stores?
- Tapfiliate publishes pre-built integrations for Shopify, WooCommerce, and BigCommerce, making it a fit for businesses using those storefronts. FirstPromoter publishes billing-provider and no-code platform integrations.
- Can both platforms pay recurring affiliate commissions?
- Yes. FirstPromoter publishes recurring and lifetime commission options, and Tapfiliate lists recurring commissions on its Launch plan.
- How many affiliates can I have on the starting plan?
- FirstPromoter Starter allows up to 1,000 affiliates. Tapfiliate Launch allows 50; Tapfiliate Scale lists unlimited affiliates.
- Do FirstPromoter and Tapfiliate offer automated payouts?
- FirstPromoter publishes one-click direct PayPal payouts and a managed payout option for approved SaaS companies. Tapfiliate lists automated affiliate payouts through Trolley on Scale.
- Can I try either product before subscribing?
- FirstPromoter offers a 14-day trial without a credit card. Tapfiliate advertises a 14-day trial and says billing begins automatically when the trial ends unless you cancel.
