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UpPromote vs Impartner

Use UpPromote if you run a Shopify store and want to manage affiliate-driven sales; use Impartner if you need to manage B2B referral partners and the leads they send into your CRM. This comparison is worth publishing because both vendors currently offer referral and affiliate tools, though they serve different buying contexts.

Last updated November 1, 2026.

At a glance

UpPromote compared with Impartner, one row per dimension
DimensionUpPromoteImpartner
Primary useShopify affiliate and influencer programsB2B partner referrals and PRM
PlatformShopify appPartner platform with CRM integration
PriceFree; paid plans from $29.99/monthPersonalized pricing on request
Additional sales fee1%–2% on successful referral sales, by paid planNot published
PlansFree, Growth, Professional, EnterpriseEmerge, Ignite, Pro, Enterprise PRM packages
Referral trackingAffiliate links and couponsPartner links with CRM lead attribution
Named integrationsKlaviyo, Omnisend, Mailchimp, PayPalSalesforce, Dynamics 365, HubSpot
Partner paymentsStore credit; PayPal auto-payout on ProfessionalReferral reward fulfillment
Program limitsOne program on Free; unlimited on paid plansReferral volume limits not published
ImplementationSelf-serve Shopify installationGuided implementation listed for PRM packages
Support24/7 chat and emailSupport portal; hours not published

Scroll the table sideways to compare each row.

Which should you choose?

UpPromote logo

Choose UpPromote if

  • Shopify merchants launching an affiliate program
  • Teams that want published monthly pricing
  • Stores paying affiliates through store credit or PayPal
See UpPromote
Impartner logo

Choose Impartner if

  • B2B teams managing referral partners
  • Teams that need partner referrals attributed in a CRM
  • Organizations combining referrals with partner onboarding and pipeline management
See Impartner

The verdict

The deciding factor is what happens after a referral: UpPromote fits merchants tracking Shopify orders, commissions and affiliate payouts, while Impartner fits teams attributing partner-sourced leads in a CRM and managing a broader partner program. UpPromote publishes self-serve plans; Impartner asks buyers to request personalized pricing.

UpPromote vs Impartner: common questions

Is this comparison relevant if I only need an affiliate program?
Yes, if you are also considering how to manage referral partners. UpPromote centers on Shopify affiliate sales, while Impartner offers referral and affiliate management within a broader B2B partner platform.
Which product is built for Shopify merchants?
UpPromote is a Shopify affiliate app. Impartner describes its referral tools around partner workflows and CRM-attributed leads.
Can I see the price before contacting sales?
UpPromote publishes a free plan and paid plans starting at $29.99 per month, with an additional fee on successful referral sales for paid plans. Impartner asks buyers to request personalized pricing.
Which integrates with a B2B sales CRM?
Impartner names Salesforce, Microsoft Dynamics 365 and HubSpot integrations, and says its referral links attribute leads in a CRM. UpPromote lists integrations oriented toward Shopify merchant workflows.
Can Impartner be purchased for referrals without its full PRM?
Impartner lists Referral Management as an option that may be purchased without PRM. It does not publish a separate price for that option.
Does UpPromote limit the number of affiliate programs?
UpPromote's Free plan includes one affiliate program; its Growth, Professional and Enterprise plans list unlimited programs.
Which should I consider for partner onboarding and sales pipeline management?
Impartner lists partner onboarding workflows and pipeline management in its PRM offering. UpPromote's published plans focus on affiliate recruitment, referral tracking and commissions.