UpPromote vs Digistore24
Use UpPromote if you sell through Shopify and want to run an affiliate program for your store; use Digistore24 if you want affiliate marketing bundled with checkout, payment processing, and sales-tax handling. This comparison is worth publishing because both products let sellers recruit affiliates and track referred sales, but they solve different parts of the selling process.
Last updated November 1, 2026.
At a glance
| Dimension | UpPromote | Digistore24 |
|---|---|---|
| Primary use | Affiliate programs for Shopify merchants | Sales platform with an affiliate marketplace |
| Checkout | Affiliate tracking for Shopify stores | Native checkout, upsells, and order bumps |
| Affiliate recruitment | Signup forms; marketplace listing on Growth and above | Built-in affiliate marketplace |
| Seller pricing | Free; paid plans from $29.99/month | No monthly fee; from 2.9% + $1 per sale |
| Additional performance fees | Paid plans: 1%–2% of approved referral sales | Final transaction rate varies by sale |
| Sales tax handling | Not published | Sales tax and VAT calculation and remittance |
| Affiliate payouts | Manual; PayPal, Wise, or store credit in-app | Automated affiliate commission payouts |
| Affiliate tracking | Links and coupons | Promo links, discount codes, and 180-day cookies |
| Shopify connection | Shopify app | Order transfer to Shopify for fulfillment |
| Other integrations | Klaviyo, Mailchimp, Omnisend, and API | Zapier, ActiveCampaign, API, and IPN |
| Published starting limit | Free plan: one affiliate program | Not published |
| Support | Live chat and email | Live support and dedicated account managers |
Scroll the table sideways to compare each row.
Which should you choose?
Choose UpPromote if
- Shopify merchants keeping their existing checkout
- Teams building their own affiliate program
- Stores using affiliate links and coupon codes
- Merchants who want a free plan to start
Choose Digistore24 if
- Sellers seeking a built-in affiliate marketplace
- Businesses wanting checkout and payment processing together
- Sellers preferring per-sale fees over a monthly subscription
- Businesses wanting transaction tax handling included
The verdict
The deciding factor is where you want sales to happen. Pick UpPromote to manage affiliates around your Shopify store, with options for links, coupons, and partner payments. Pick Digistore24 if you want sales processed through its checkout and access to its affiliate marketplace, with affiliate payouts and tax handling included in its transaction-based offering.
UpPromote vs Digistore24: common questions
- Can I keep my Shopify checkout?
- UpPromote is designed to track affiliate referrals for Shopify stores. Digistore24 provides its own checkout; its Shopify connection transfers Digistore24 orders to Shopify for fulfillment.
- Which product has a built-in affiliate marketplace?
- Digistore24 offers sellers access to its affiliate marketplace. UpPromote offers a marketplace listing feature starting on its Growth plan.
- How do seller fees differ?
- UpPromote has a free plan and paid plans starting at $29.99 per month, plus a fee on approved referral sales on paid plans. Digistore24 lists no monthly or setup fee and a transaction rate starting at 2.9% plus $1 per sale; its final rate can vary.
- Who pays affiliates?
- UpPromote supports manual payouts and in-app payment options, including PayPal, Wise, and store credit. Digistore24 includes automated affiliate commission payouts in its transaction-based service.
- Do both products process customer payments?
- Digistore24 includes customer checkout and payment processing. UpPromote describes its product as affiliate software for Shopify merchants, rather than a customer-payment checkout.
- Which product handles sales tax and VAT?
- Digistore24 says it calculates, collects, and remits sales tax and VAT for transactions it processes. UpPromote does not publish an equivalent customer-transaction tax service.
- Can I try either product without a monthly subscription?
- UpPromote offers an ongoing free plan and 14-day trials of paid plans. Digistore24 lists no monthly subscription or setup fee for sellers, but charges when a sale is made.
- What integrations do they publish?
- UpPromote lists integrations including Klaviyo, Mailchimp, Omnisend, and an API. Digistore24 lists integrations including ActiveCampaign, Zapier, Shopify order transfer, an API, and IPN.
