Refersion vs UpPromote
Choose Refersion if you need an affiliate program for Shopify, WooCommerce, BigCommerce, or Magento; choose UpPromote if you run a Shopify store and want a free plan that includes referral tracking. Both sell affiliate management software, but their supported store platforms and free offerings make the choice clearer than their feature lists alone.
Last updated November 1, 2026.
At a glance
| Dimension | Refersion | UpPromote |
|---|---|---|
| Store platforms | Shopify, BigCommerce, WooCommerce, Magento; other published integrations | Shopify app; tracking code for third-party pages |
| Free offering | Marketplace listing only; management requires a paid plan | Free plan with one program and link and coupon tracking |
| Entry paid price, monthly billing | Launch: $39/month | Growth: $29.99/month |
| Entry paid performance fee | Launch: 3% of affiliate-driven sales | Growth: 2% of approved referral sales |
| Published usage limits | Unlimited affiliates, clicks, and conversions on Launch | 300 referral reviews/month on Growth; 600 on Professional |
| Tracking | First-party tracking domain; links and coupon codes | Links and coupon codes; third-party page tracking |
| Marketing integrations | 30+ on Growth; includes Klaviyo and Mailchimp | Includes Klaviyo, Omnisend, and Mailchimp |
| Affiliate payouts | One-click payouts including PayPal on Launch | Store credit on Growth; automatic PayPal payouts on Professional |
| Multi-store management | Growth plan | Enterprise plan |
| API access | Growth plan | Professional plan |
| Affiliate marketplace listing | Free listing; also included on Launch | Growth plan |
| Support | Email support; chat on Growth; premium support on Scale | Live support; 24/7 support advertised |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Refersion if
- Merchants using WooCommerce, BigCommerce, or Magento
- Teams needing unlimited affiliates and conversions on an entry paid plan
- Brands seeking a free affiliate marketplace listing without program management
Choose UpPromote if
- Shopify merchants wanting a free plan with link and coupon tracking
- Teams adding customer referrals on the Growth plan
- Merchants wanting multi-level marketing features on the Professional plan
The verdict
The deciding factor is your store platform and what you need before paying. Refersion is the fit for merchants using its published integrations beyond Shopify, or for teams that want unlimited affiliates and conversions on the entry paid plan. UpPromote is the fit for Shopify merchants who want to launch and track a basic program on a free plan, then add customer referrals or more programs on paid tiers. Compare the monthly subscription and percentage-of-sales fee together before choosing a paid plan.
Refersion vs UpPromote: common questions
- Is this comparison worth publishing?
- Yes. Refersion and UpPromote both offer purchasable affiliate management software, publish plans and features, and compete for Shopify merchants setting up referral programs.
- Can I run a free affiliate program with Refersion or UpPromote?
- UpPromote's free plan includes one affiliate program and link and coupon tracking. Refersion's free option is a marketplace listing; managing affiliates, tracking referrals, and paying commissions require a paid plan.
- Which works with stores outside Shopify?
- Refersion publishes integrations for WooCommerce, BigCommerce, and Magento as well as Shopify. UpPromote is built for Shopify and publishes tracking-code options for pages outside a Shopify storefront.
- What do the entry paid plans cost?
- With monthly billing, Refersion Launch costs $39 per month plus 3% of affiliate-driven sales. UpPromote Growth costs $29.99 per month plus 2% of approved referral sales.
- Which has published referral limits?
- Refersion lists unlimited affiliates, clicks, and conversions on Launch. UpPromote lists 300 referral reviews per month on Growth, 600 on Professional, and unlimited reviews on Enterprise.
- Can either product manage multiple stores?
- Refersion includes multi-store management on Growth. UpPromote lists multi-store sync on Enterprise.
- When can I access an API?
- Refersion includes API access on Growth. UpPromote makes API keys available from its Professional plan.
- How can I pay affiliates?
- Refersion lists one-click payouts, including PayPal, on Launch. UpPromote lists store-credit payments on Growth and automatic PayPal payouts on Professional.
