UpPromote vs Tolt
Choose UpPromote if your affiliate program is for a Shopify store; choose Tolt if it is for a SaaS product billed through Stripe, Paddle, or Chargebee. Both are available affiliate-program tools, but they serve different checkout setups. UpPromote offers a free plan and Shopify-focused recruitment and store-credit features. Tolt offers subscription-billing sync and a fixed-price model based on monthly partner revenue.
Last updated November 1, 2026.
At a glance
| Dimension | UpPromote | Tolt |
|---|---|---|
| Primary platform | Shopify stores | SaaS products; website tracking script |
| Sales and billing connections | Shopify orders; Recharge, Appstle, Bold, Seal, Recurpay subscriptions | Stripe, Paddle, Chargebee; API and webhooks |
| Monthly plan prices | Free; Growth $29.99; Professional $89.99; Enterprise $199.99 | Growth $99; Pro $199; Enterprise custom |
| Pricing basis | Paid plans add 2%, 1.5%, or 1% of approved referral sales | Monthly tiers based on partner revenue; no percentage of revenue |
| Published monthly limits | Free: $3,000 referral review; Growth: 300 referrals; Professional: 600; Enterprise: unlimited | Growth: $20,000 partner revenue; Pro: $50,000; Enterprise: unlimited |
| Affiliate programs | Free: 1; paid plans: unlimited | Growth: 5; Pro and Enterprise: unlimited |
| Referral tracking | Affiliate links and coupons | Links, coupons, and QR codes |
| Commission options | Product, customer, and subscription-order commissions | Fixed or percentage; one-time or recurring |
| Affiliate payouts | Store credit; PayPal auto-payout on Professional and above | Automatic PayPal, Wise, bank, and wire payouts on published plans |
| Custom portal domain | Professional and above | Included on published plans |
| Trial | 14 days on paid plans; free plan available | 14 days; no credit card required |
| Support | 24/7 in-app chat and email | Dedicated Slack on Pro; priority support on Enterprise |
Scroll the table sideways to compare each row.
Which should you choose?
Choose UpPromote if
- Shopify merchants running affiliate programs
- Stores that want a free starting plan
- Teams recruiting through customer referrals or marketplace listings
- Merchants that want store-credit affiliate payments
Choose Tolt if
- SaaS teams billing through Stripe, Paddle, or Chargebee
- Programs paying recurring subscription commissions
- Teams wanting a branded affiliate portal on their own domain
- Buyers preferring published monthly tiers without a percentage fee on partner revenue
The verdict
Your sales platform is the deciding factor. Pick UpPromote to track Shopify orders and run store-focused affiliate campaigns, particularly if you want to start on a free plan. Pick Tolt to track SaaS subscriptions and commission changes when customers upgrade, cancel, or receive refunds. Compare total cost against your expected volume: UpPromote’s paid plans add a percentage of approved referral sales, while Tolt’s published plans have monthly partner-revenue limits.
UpPromote vs Tolt: common questions
- Is this comparison worth considering?
- Yes. UpPromote and Tolt both sell affiliate-program software, but the useful choice depends mainly on where sales are billed: UpPromote is built for Shopify stores, while Tolt focuses on SaaS billing through Stripe, Paddle, and Chargebee.
- Which should I use for a Shopify store?
- UpPromote is the more direct fit for a Shopify store: it is built for Shopify and tracks store referrals through affiliate links and coupons. Tolt’s published billing connections focus on Stripe, Paddle, and Chargebee.
- Which should I use for a subscription SaaS business?
- Tolt is the more direct fit for a SaaS business using Stripe, Paddle, or Chargebee. It syncs billing changes, including cancellations and refunds, with affiliate commissions. UpPromote supports subscription-order commissions for Shopify stores.
- Does either product have a free plan?
- UpPromote publishes a free plan with one affiliate program and a $3,000 monthly referral-review limit. Tolt publishes a 14-day free trial for its paid plans.
- How do their prices differ?
- UpPromote’s paid plans start at $29.99 per month and add a fee of 2%, 1.5%, or 1% of approved referral sales, depending on the plan. Tolt publishes $99-per-month Growth and $199-per-month Pro plans, priced by monthly partner revenue rather than a percentage of it.
- Can affiliates earn recurring commissions?
- Tolt publishes fixed or percentage commissions that can be one-time or recurring. UpPromote publishes subscription-order commission options for Shopify stores.
- Can I use my own domain for the affiliate portal?
- Yes. Tolt includes a branded portal on a custom domain in its published plans. UpPromote offers a custom domain on Professional and higher plans.
- What limits should I check before choosing a plan?
- UpPromote limits referral review on its Free, Growth, and Professional plans and offers unlimited review on Enterprise. Tolt’s published Growth and Pro plans cover up to $20,000 and $50,000 in monthly partner revenue, respectively; Enterprise has no published revenue limit.
