UpPromote vs TUNE
Choose UpPromote if you run a Shopify store and want to start an affiliate program with a free plan; choose TUNE if you need a broader partner-marketing platform for an established advertiser program or affiliate network. Both products are available and support affiliate tracking, but their published pricing and intended use differ substantially.
Last updated November 1, 2026.
At a glance
| Dimension | UpPromote | TUNE |
|---|---|---|
| Primary fit | Shopify affiliate and referral programs | Advertiser partner programs and affiliate networks |
| Platform | Shopify app; third-party page tracking available | Cloud-based partner-marketing platform |
| Published starting price | Free; paid plans from $29.99/month | Advertiser Scale: $1,500/month paid annually |
| Other published plans | Professional $89.99/month; Enterprise $199.99/month | Custom advertiser quote; network Enterprise $899/month paid annually |
| Additional fees | Paid-plan performance fee: 1%–2% of approved referral sales | Partner payments and onboarding fee-based on advertiser plans |
| Included usage | Free: $3,000 referral sales review/month; Growth: 300 referrals/month | Advertiser Scale: 2,500 conversions/month |
| Free access | Free plan; 14-day trials for paid plans | Not published |
| Tracking | Affiliate links, coupons and third-party page tracking | Desktop, mobile and mobile-web tracking |
| Integrations and APIs | Klaviyo, Mailchimp, Omnisend, subscription apps and API | MMP integrations and two-way API |
| Partner discovery | Marketplace listing; Creator Discovery add-on from $39/month | TUNE Marketplace access included in advertiser plans |
| Partner payments | Store credit; PayPal auto-pay on Professional and above | TUNE Pay; fee-based on advertiser plans |
| Support | Live support; prioritized support on Enterprise | Advertiser Scale: email, chat and phone |
Scroll the table sideways to compare each row.
Which should you choose?
Choose UpPromote if
- Shopify merchants starting an affiliate program
- Teams that need a free plan or a 14-day paid-plan trial
- Stores using Shopify subscription apps and email-marketing integrations
- Merchants seeking customer referrals alongside affiliate programs
Choose TUNE if
- Advertisers managing multiple types of marketing partners
- Teams tracking mobile, mobile-web and desktop conversions
- Affiliate networks managing advertisers, offers and partners
- Organizations needing APIs and configurable tracking
The verdict
The deciding factor is the program you need to run. UpPromote is the better fit for Shopify merchants who want store-connected referrals, affiliate recruitment and a low-cost starting point, while accounting for performance fees on paid plans. TUNE is the better fit for teams managing varied partnership types, mobile and desktop conversions, or an affiliate network, and prepared for its higher published starting price.
UpPromote vs TUNE: common questions
- Is this comparison worth publishing?
- Yes. UpPromote and TUNE both sell software for managing affiliate partnerships, although UpPromote focuses on Shopify merchants and TUNE also serves larger advertiser programs and affiliate networks.
- Which is the better fit for a Shopify store?
- UpPromote is built as a Shopify affiliate-marketing app, with Shopify-connected referral features and a free plan. TUNE is a broader partner-marketing platform rather than a Shopify-specific app.
- How do UpPromote and TUNE prices compare?
- UpPromote publishes a free plan and paid plans starting at $29.99 per month, plus a performance fee on approved referral sales. TUNE lists its advertiser Scale plan at $1,500 per month paid annually; its custom advertiser plan requires a quote.
- Do either UpPromote or TUNE offer a free trial?
- UpPromote offers a free plan and a 14-day trial for each paid plan. TUNE does not publish a free trial on its advertiser plan comparison page.
- Which product supports affiliate networks?
- TUNE publishes separate plans for affiliate networks, including an Enterprise plan listed at $899 per month paid annually. UpPromote positions its product as a Shopify affiliate and referral solution for merchants.
- Can either product track activity beyond a Shopify storefront?
- UpPromote documents third-party page tracking alongside its Shopify app. TUNE publishes desktop, mobile and mobile-web tracking for advertiser programs.
- What usage limits should buyers check?
- UpPromote lists a $3,000 monthly referral-sales review allowance on Free and 300 referrals per month on Growth. TUNE includes 2,500 monthly conversions in its advertiser Scale plan.
- Can both products help find partners?
- UpPromote offers marketplace listings and a Creator Discovery add-on starting at $39 per month. TUNE includes marketplace access in its advertiser plans, with additional network and processing fees applying.
