Is Refersion or TUNE a better fit for a Shopify store?

Refersion publishes a Shopify integration and is designed around ecommerce affiliate programs. TUNE may suit a Shopify merchant with broader web and mobile partner requirements, but its advertiser plan does not publish a Shopify integration.

How do Refersion and TUNE advertiser prices compare?

Refersion’s Launch plan is $39 per month on monthly billing or $29 per month on annual billing, plus 3% of affiliate-driven sales. TUNE’s published Scale advertiser plan is $1,500 per month paid annually; partner payments are fee-based.

Can I manage an affiliate program on Refersion for free?

Refersion offers a free marketplace listing, but reviewing affiliates, tracking referrals, managing commissions and issuing payouts require a paid plan. TUNE does not publish a free advertiser plan.

Which has a published conversion limit?

Refersion lists unlimited clicks and conversions on its paid Launch and Growth plans. TUNE lists 2,500 conversions included per month on its Scale advertiser plan; its Custom plan lists 2,500 or more.

Which supports mobile app partner campaigns?

TUNE publishes mobile and mobile-web tracking and app-install measurement through mobile measurement partner integrations. Refersion’s published integrations and tracking features focus on ecommerce stores and orders.

Do Refersion and TUNE both provide APIs?

Yes. Refersion lists API access on its Growth plan, while TUNE lists a Partner API and a two-way API for its advertiser plans.

Do both offer a partner marketplace?

Yes. Refersion offers a free brand listing in its affiliate marketplace, with a paid plan required to manage the program. TUNE includes marketplace access in its advertiser plans and says additional network and processing fees apply.

Which publishes built-in fraud prevention?

TUNE lists Proactive Fraud Prevention for its advertiser plans. Refersion does not publish a comparable built-in fraud-prevention feature on its pricing page.

Refersion vs TUNE

Choose Refersion if you run an ecommerce store and want a published entry price for affiliate management; choose TUNE if you need a customizable partner program spanning web and mobile campaigns. Both vendors currently offer affiliate tracking, commissions and partner management, so this is a useful comparison for buyers. The deciding differences are store integrations, tracking scope, pricing and included conversion volume.

Last updated November 1, 2026.

At a glance

Refersion compared with TUNE, one row per dimension
Dimension	Refersion	TUNE
Primary use	Affiliate programs for ecommerce brands	Partner programs for advertisers and networks
Advertiser starting price	Launch: $39/month monthly or $29/month annually	Scale: $1,500/month paid annually
Additional charges	Launch: 3% of affiliate-driven sales; Growth: 2%	Partner payments fee-based; marketplace network and processing fees
Free option	Free marketplace listing; management requires a paid plan	Not published
Tracking scope	Store sales via links, coupons and first-party tracking	Desktop, mobile web and app installs via MMP integrations
Ecommerce integrations	Shopify, BigCommerce, WooCommerce and Magento	Not published
Conversion allowance	Unlimited clicks and conversions on paid plans	Scale: 2,500 conversions included per month
API access	Growth plan and above	Partner API and two-way API
Partner payments	One-click payouts including PayPal	Fee-based partner payments
Support	Email; Growth adds chat; Scale adds premium support	Scale: email, chat, phone and customer success manager
Fraud prevention	Not published	Proactive Fraud Prevention included
Partner marketplace	Free brand listing; paid plans add program management	Advertiser marketplace access; additional fees apply

Scroll the table sideways to compare each row.

Which should you choose?

Choose Refersion if

Ecommerce brands using Shopify, WooCommerce or BigCommerce
Teams starting a paid affiliate program with a published entry price
Programs that want unlimited affiliates, clicks and conversions on paid plans
Brands that want a free marketplace listing before buying management software

See Refersion

Choose TUNE if

Advertisers running partner campaigns across web and mobile
Teams measuring app installs through mobile measurement integrations
Programs needing built-in proactive fraud prevention
Organizations needing a customizable platform and extensive APIs

See TUNE

The verdict

Refersion is the better fit for an ecommerce brand that wants a direct store integration, unlimited clicks and conversions on its paid plans, and a lower published starting price. TUNE is the better fit for an advertiser managing varied partnerships across web and mobile, especially one that needs app-install measurement, fraud prevention and extensive API customization. Compare the full cost of your expected affiliate sales with TUNE’s quoted terms before deciding.