Brevo vs Klaviyo
Choose Brevo if you want email marketing alongside built-in sales pipelines and transactional sending; choose Klaviyo if your priority is marketing built around customer and purchase data. Both offer email and mobile messaging, automation, and a free plan, but their free-plan limits and paid billing models differ.
Last updated October 31, 2026.
At a glance
| Dimension | Brevo | Klaviyo |
|---|---|---|
| Paid email pricing model | Email-volume tiers with contact-storage limits | Active-profile and email-send limits |
| Free-plan contacts | Storage for up to 100,000 contacts | Up to 250 active profiles |
| Free-plan email sends | 300 per day | 500 per month |
| Paid entry plan | Starter from $9/month; 5,000 emails/month | Profile and email plans billed monthly |
| Sales pipeline | One pipeline and 50 open deals included | Not published |
| Transactional email | Email API and SMTP on the free plan | Approved metric-triggered flows on paid accounts |
| Marketing channels | Email, SMS, WhatsApp, web and mobile push | Email, SMS, WhatsApp and mobile app push |
| Ecommerce integrations | Shopify and WooCommerce | Shopify, WooCommerce and BigCommerce |
| Integration catalog | 150+ tools | 400+ apps |
| Free-plan automation | Multichannel automation for up to 2,000 contacts | Flows and segmentation included |
| Free-plan support | Email support | Email support for the first 60 days |
| Paid-plan support | Priority email on Standard; phone on Professional | Email and chat support |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Brevo if
- Teams that want marketing and sales pipelines in one platform
- Developers sending transactional email through an API or SMTP
- Businesses with more than 250 contacts testing a free plan
- Senders who prefer a paid entry tier priced by email volume
Choose Klaviyo if
- Ecommerce teams using purchase data to segment customers
- Brands building abandoned-cart and post-purchase flows
- Teams that want a broad ecommerce app marketplace
- Marketers combining email, mobile messaging, and app push
The verdict
Brevo is the better fit when one account needs to cover campaigns, transactional email, and deal management. Klaviyo is the better fit when ecommerce integrations, customer segmentation, and shopping-focused marketing workflows are the deciding factors. Compare costs against your own contact count and sending volume: Brevo’s paid tiers pair email volume with contact storage, while Klaviyo’s email plans account for active profiles and sends.
Brevo vs Klaviyo: common questions
- Is Brevo or Klaviyo a better fit for an ecommerce store?
- Klaviyo is a strong fit for stores prioritizing purchase-based segmentation and shopping-focused flows. Brevo is a strong fit when the store also wants built-in deal management and transactional email through an API or SMTP.
- Which free plan allows more contacts?
- Brevo’s free plan stores up to 100,000 contacts, with a limit of 300 email sends per day. Klaviyo’s free email plan allows up to 250 active profiles and 500 email sends per month.
- How do Brevo and Klaviyo charge for paid email plans?
- Brevo offers email-volume tiers that also set contact-storage limits; Starter begins at $9 per month for 5,000 monthly emails. Klaviyo’s paid profile and email plans scale with active profiles and email sends.
- Can Brevo and Klaviyo send transactional emails?
- Yes. Brevo offers transactional email through its API and SMTP, including on its free plan. Klaviyo offers transactional emails on paid accounts through metric-triggered flows, subject to message approval.
- Which has built-in sales pipelines?
- Brevo includes one sales pipeline and up to 50 open deals with its free sales tools. Klaviyo does not publish a comparable sales-pipeline offering.
- Do Brevo and Klaviyo support SMS and WhatsApp?
- Both vendors publish SMS and WhatsApp capabilities. Availability, usage charges, and plan requirements vary by channel; Brevo lists WhatsApp campaigns as a Professional-plan add-on.
- Which has more published integrations?
- Brevo lists integrations with more than 150 tools, while Klaviyo lists more than 400 apps. Check each catalog for the specific storefront and other tools you use.
- What support comes with each free plan?
- Brevo lists email support on its free plan. Klaviyo provides email support to free users for their first 60 days, followed by access to community and educational resources.