Drip vs Klaviyo
Choose Drip if your online business mainly needs behavior-triggered email marketing; choose Klaviyo if you need email and mobile messaging together or want marketing alongside customer-service and data products. This comparison is worth publishing: both products are available to buy and compete for ecommerce marketing teams. The most important distinction is channel access: Drip is email-first, while its SMS product is still limited to eligible existing US customers.
Last updated October 31, 2026.
At a glance
| Dimension | Drip | Klaviyo |
|---|---|---|
| Marketing channels | Email, social retargeting and onsite pop-ups; restricted SMS access | Email, SMS, WhatsApp, mobile app and social marketing |
| SMS availability | Early access for eligible existing US paid customers | Available on the free tier with a monthly mobile-message allowance |
| Starting email price | $39/month for 1–2,500 people | Free tier; paid pricing based on active profiles and email sends |
| Free access | 14-day trial; no permanent free tier | Permanent free tier within profile and send limits |
| Email send limits | Unlimited sends on the $39/month paid tier | 500 sends/month on the free tier; paid tiers vary |
| Billing basis | Active people and email volume; SMS billed separately | Active profiles and email sends; mobile messaging billed separately |
| Ecommerce integrations | Shopify, WooCommerce and BigCommerce | Shopify, WooCommerce and BigCommerce |
| Other integrations | 90+ integrations | 400+ apps |
| Automation | Behavior-triggered workflows and prebuilt playbooks | Automated flows across email and mobile channels |
| Onsite capture | Pop-ups, slide-ins and embedded forms | Web forms and email signup forms |
| Additional products | Onsite campaigns and revenue reporting | Helpdesk, Customer Hub and data-platform products |
| Customer support | Email and live chat, Monday–Friday, including trials | Email and chat; free-tier email support for 60 days |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Drip if
- Online sellers focused on behavior-triggered email
- Teams that want unlimited email sends on Drip’s entry paid tier
- Stores using onsite pop-ups and email workflows together
- B2C teams that want email and live chat support during a trial
Choose Klaviyo if
- Teams that need email and SMS without requesting early access
- Businesses starting with 250 or fewer active profiles
- Brands connecting marketing with customer-service tools
- Teams that want a larger published app marketplace
The verdict
Pick Drip when purchase- and browsing-triggered email workflows, onsite campaigns, and unlimited email sends on its entry paid tier match your needs. Pick Klaviyo when readily available SMS, a permanent free tier for a small list, or a broader set of marketing and service products is the deciding factor. Both connect to major ecommerce platforms, so check the channels and plan limits you need before choosing.
Drip vs Klaviyo: common questions
- Should I choose Drip or Klaviyo for an online store?
- Choose Drip if behavior-triggered email and onsite campaigns are your priorities. Choose Klaviyo if you need SMS without requesting early access, a permanent free tier, or customer-service products alongside marketing.
- Does Drip offer SMS like Klaviyo?
- Drip offers SMS in early access to eligible existing US customers on paid plans, starting at $39/month separately from email. Klaviyo offers mobile messaging on its free tier with a $5 monthly allowance.
- Is there a free plan for Drip or Klaviyo?
- Drip offers a 14-day free trial but no permanent free tier. Klaviyo’s free tier allows up to 250 active profiles and 500 email sends per month.
- How do Drip and Klaviyo charge for email?
- Drip lists an entry price of $39/month for 1–2,500 people with unlimited email sends on that tier. Klaviyo offers a limited free tier and bases its paid Profiles and Email plans on active profiles and email sends.
- Do both products integrate with Shopify, WooCommerce and BigCommerce?
- Yes. Drip and Klaviyo both publish integrations with Shopify, WooCommerce and BigCommerce.
- Which has more published app integrations?
- Klaviyo advertises 400+ apps, while Drip’s pricing page advertises 90+ integrations. Check each vendor’s catalog for the specific apps your store uses.
- Can both automate abandoned-cart emails?
- Yes. Both Drip and Klaviyo publish abandoned-cart automation as an available workflow.
- What support can I expect while trying each product?
- Drip offers email and live chat support Monday through Friday, including during its 14-day trial. Klaviyo offers email support for the first 60 days of a free account; its chat hours vary by plan.