Freshmarketer vs Klaviyo
Choose Freshmarketer if your priority is lead nurturing and connecting marketing with sales; choose Klaviyo if your priority is marketing built around customer and purchase data. Both offer email automation, segmentation, ecommerce integrations, and a free plan. The deciding difference is workflow: Freshmarketer emphasizes lead scoring and the sales journey, while Klaviyo emphasizes customer profiles, store activity, and repeat purchases.
Last updated October 31, 2026.
At a glance
| Dimension | Freshmarketer | Klaviyo |
|---|---|---|
| Primary focus | Lead nurturing and sales-pipeline marketing | Customer and purchase-data marketing |
| Entry price | Free; paid from $15/month billed annually | Free; paid pricing varies by plan and usage |
| Paid-plan basis | Paid plan includes 500 marketing contacts; contact add-ons available | Profile and email plans based on active profiles and sends |
| Free contact limit | 100 marketing contacts | 250 active profiles |
| Free email limit | 500 sends/month | 500 sends/month |
| Free mobile messaging | Email and social channels on Free; SMS on paid plan | $5 of mobile messages/month |
| Marketing channels | Email, SMS, WhatsApp, chat, and social | Email, SMS, WhatsApp, social, and mobile app |
| Ecommerce integrations | Shopify and WooCommerce | Shopify, WooCommerce, BigCommerce, and Wix |
| Broader integrations | Freshworks Marketplace; Segment and Zapier | 400+ apps and integrations |
| Lead and website tools | Lead scoring, web tracking, forms, and CRO add-on | Web forms, segmentation, and revenue attribution |
| Free-plan support | Support contact email published | Email for first 60 days; self-service thereafter |
| Trial | 21-day trial; no credit card required | Free plan available without a stated end date |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Freshmarketer if
- Teams nurturing leads toward sales conversations
- Marketers who need web tracking and lead scoring
- Businesses coordinating campaigns with a sales CRM
- Teams evaluating conversion-rate optimization tools
Choose Klaviyo if
- Stores building campaigns around purchase behavior
- Brands focused on customer retention and repeat orders
- Teams connecting an ecommerce platform to email and mobile messaging
- Marketers who want a free plan with limited mobile messaging
The verdict
Pick Freshmarketer when campaigns need to feed a sales pipeline, or when lead scoring, web tracking, and conversion-rate optimization matter to your team. Pick Klaviyo when a connected store and its customer data are the center of your email and mobile messaging strategy. Neither is the better choice for every business; compare your expected contact count, sending volume, and messaging needs before choosing a paid plan.
Freshmarketer vs Klaviyo: common questions
- Is this comparison worth publishing?
- Yes. Freshmarketer and Klaviyo are both available to sign up for and both compete for buyers seeking email and multichannel marketing automation, although they emphasize different workflows.
- Should a sales-led team choose Freshmarketer or Klaviyo?
- Freshmarketer is the closer fit for a sales-led team evaluating lead scoring, web tracking, and marketing tied to a sales pipeline. Klaviyo is oriented toward customer and purchase-data marketing.
- Which is a better fit for an ecommerce store?
- Both Freshmarketer and Klaviyo publish Shopify and WooCommerce integrations. Klaviyo is the closer fit when store activity and customer purchase behavior are central to the marketing strategy; Freshmarketer is also an option when the store needs lead and sales-journey workflows.
- Do Freshmarketer and Klaviyo have free plans?
- Yes. Freshmarketer lists 100 marketing contacts and 500 monthly email sends on its free plan. Klaviyo lists 250 active profiles, 500 monthly email sends, and $5 of mobile messages per month on its free plan.
- How does paid pricing differ?
- Freshmarketer publishes a paid starting price of $15 per month when billed annually, with 500 marketing contacts included and additional contacts available as an add-on. Klaviyo bills paid profile and email plans according to active profiles and email sends; buyers can build a plan for their expected usage.
- Can I send SMS on either free plan?
- Klaviyo includes $5 of mobile messages per month on its free plan, with usage depending on region and carrier. Freshmarketer lists email and social channels on Free and SMS/MMS among its paid-plan channels.
- Which product offers lead scoring and conversion-rate optimization?
- Freshmarketer publishes AI-driven lead scoring and offers conversion-rate optimization as a paid add-on. Klaviyo publishes customer segmentation and revenue attribution; its emphasis is customer and purchase-data marketing.
- What support is available on the free plans?
- Freshworks publishes a contact email for Freshmarketer questions but does not specify a free-plan support entitlement on its pricing page. Klaviyo offers email support for the first 60 days of a free account, followed by self-service resources.