Freshmarketer vs Brevo
Choose Freshmarketer if website tracking, lead scoring, and social campaigns are central to your marketing; choose Brevo if you prioritize email volume, transactional messaging, and a range of plans for different team sizes. Both are available marketing automation products with free plans, but their published limits and paid-plan features differ substantially.
Last updated October 31, 2026.
At a glance
| Dimension | Freshmarketer | Brevo |
|---|---|---|
| Free email allowance | 500 sends per month | 300 sends per day |
| Free contact allowance | 100 marketing contacts | Storage for up to 100,000 contacts |
| Paid entry price | Enterprise: $15/month, billed annually | Starter: from $9/month |
| Paid entry allowance | Enterprise includes 500 marketing contacts | Starter starts at 5,000 emails/month and 500 stored contacts |
| Automation | Multichannel customer journeys | Up to 2,000 contacts on Free; unlimited on Standard |
| Channels | Email, SMS, WhatsApp, chat, social media | Email and SMS; WhatsApp on Professional and Enterprise |
| Website tools | Web tracking and forms on Free; conversion-rate optimization add-on | Forms; web push on Starter; landing page on Standard |
| Transactional messaging | Transactional email on Enterprise | Transactional email and SMS on Free |
| Integrations | Shopify and WooCommerce | Shopify, WooCommerce, and WordPress |
| Marketing seats | Not published | One on Free and Starter; additional seats available on Standard |
| Trial and free plan | Free plan and 21-day trial | Free plan with no time limit |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Freshmarketer if
- Teams that want web tracking and forms on a free plan
- Marketers managing Facebook and Instagram campaigns
- Teams interested in lead scoring and predictive segmentation
- Businesses considering website conversion-rate optimization
Choose Brevo if
- Teams that need more free email sends
- Businesses that need substantial contact storage on a free plan
- Senders of transactional email and SMS
- Growing teams that need additional marketing seats
The verdict
Freshmarketer is the better fit for teams that want web tracking and forms in the free plan, with conversion-rate optimization available as an add-on. Brevo is the better fit for teams that need more room to send email or store contacts on a free plan, or want a documented path from a single-user plan to larger marketing teams. The deciding factor is whether your priority is Freshmarketer’s website-focused toolkit or Brevo’s sending allowances and plan range.
Freshmarketer vs Brevo: common questions
- Can I still sign up for Freshmarketer and Brevo?
- Yes. Freshworks offers a Freshmarketer free plan and trial, while Brevo offers a free plan and paid subscriptions. This is a viable comparison between products buyers can sign up for.
- Which has a more generous free email allowance, Freshmarketer or Brevo?
- Freshmarketer publishes 500 email sends per month on Free. Brevo publishes 300 per day on Free, so its allowance depends on how often you send.
- How do the free contact limits differ?
- Freshmarketer includes 100 marketing contacts on Free. Brevo allows storage for up to 100,000 contacts on Free, although its free marketing automation is limited to 2,000 contacts. The vendors describe different kinds of limits, so the figures are not directly interchangeable.
- How much do Freshmarketer and Brevo cost to start paying for?
- Freshmarketer advertises Enterprise at $15 per month when billed annually, including 500 marketing contacts. Brevo advertises Starter from $9 per month, starting at 5,000 monthly email sends and storage for up to 500 contacts. Usage and add-ons can change the cost.
- Do both products support marketing automation?
- Yes. Freshmarketer publishes multichannel customer journeys. Brevo includes multichannel automation for up to 2,000 contacts on Free and unlimited automation contacts on Standard, which starts at $18 per month.
- Which should I consider for website tracking and conversion work?
- Freshmarketer lists web tracking and forms on its free plan and offers conversion-rate optimization as a paid add-on. Brevo lists forms, with web push on Starter and a landing page on Standard. Freshmarketer is the closer fit if website tracking and conversion-rate optimization are the deciding requirements.
- Do Freshmarketer and Brevo both integrate with ecommerce stores?
- Yes. Freshworks documents Freshmarketer connections for Shopify and WooCommerce. Brevo documents plugins for Shopify and WooCommerce, as well as WordPress.
- Is WhatsApp included in Brevo's entry-level plans?
- Brevo lists WhatsApp campaigns and transactional messaging on Professional as an add-on, rather than as an included Free, Starter, or Standard feature. Freshmarketer advertises WhatsApp as a channel, but buyers should confirm plan access and messaging costs before purchasing.