Brevo vs Sender
Choose Brevo if you want email marketing alongside sales tools and more messaging channels; choose Sender if you mainly need email campaigns, automation, and landing pages with a larger free email allowance. Both offer free plans, paid tiers, transactional email, and integrations with common ecommerce platforms. The deciding differences are each free plan’s sending limits and how far you want to extend beyond email marketing.
Last updated October 31, 2026.
At a glance
| Dimension | Brevo | Sender |
|---|---|---|
| Free email allowance | 300 emails per day | 15,000 emails per month; no daily limit |
| Free audience limit | Store up to 100,000 contacts | Up to 2,500 subscribers |
| Paid entry price | Starter from $9/month | Standard from $9/month before promotions |
| Paid-plan sizing | Tier sets monthly sends and stored contacts | Subscriber-based; Standard sends up to 12 times subscriber count monthly |
| Messaging channels | Email and SMS; WhatsApp on Professional or Enterprise | Email; SMS campaigns on Standard or higher |
| Sales tools | Free sales features; paid sales packages available | Not published |
| Free automation | Marketing automation for up to 2,000 contacts | Email automation with unlimited triggers and steps |
| Landing pages | One on Standard; 10 on Professional | 10 on Free; unlimited on Standard |
| SMS automation | Multichannel automation; SMS credits sold separately | Professional or Enterprise |
| Integrations | Shopify, WooCommerce, WordPress, and API | Shopify, WooCommerce, WordPress, and API |
| Support | Email on Free; phone and priority email on Professional | 24/7 email and live chat on Free; phone on Enterprise |
| Transactional email | Included on Free; API available | Included on Free; SMTP and API available |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Brevo if
- Teams seeking marketing and sales tools in one platform
- Businesses needing WhatsApp or push notifications on eligible plans
- Senders who need to store up to 100,000 contacts on a free plan
- Teams planning multichannel campaigns at scale
Choose Sender if
- Small lists needing up to 15,000 free emails per month
- Teams wanting free landing pages and email automation
- Senders who want 24/7 email and live chat support on a free plan
- Businesses focused on email and SMS rather than a broader sales platform
The verdict
Pick Brevo if bringing sales activity, transactional messaging, and channels such as WhatsApp and push notifications into one platform matters more than the free email allowance; some channels and capabilities require higher tiers or add-ons. Pick Sender if your priority is email marketing with 15,000 monthly emails, automation, and landing pages on a free plan. Compare paid tiers against your subscriber count, sending volume, and SMS needs before choosing.
Brevo vs Sender: common questions
- Is Brevo or Sender better for a free email newsletter?
- Sender’s free plan permits up to 15,000 emails per month to 2,500 subscribers without a daily sending limit. Brevo’s free plan permits 300 emails per day and stores up to 100,000 contacts. The better fit depends on whether sending allowance or contact storage matters more.
- How do Brevo and Sender charge for paid plans?
- Brevo’s Starter plan starts at $9 per month, with tiers that set both monthly email sends and stored contacts. Sender’s Standard plan starts at $9 per month before promotions and is priced by subscriber count, with a monthly email allowance of 12 times that count.
- Can I automate emails on the free plans?
- Yes. Brevo includes marketing automation for up to 2,000 contacts on its free plan. Sender includes email automation with unlimited triggers and steps on its free plan, subject to its subscriber and monthly email limits.
- Do Brevo and Sender support SMS campaigns?
- Yes, but plan and credit requirements differ. Brevo lists SMS campaigns as an add-on to its free plan, with SMS credits sold separately. Sender includes SMS campaigns on Standard and higher plans; SMS automation requires Professional or Enterprise.
- Which offers WhatsApp marketing?
- Brevo lists WhatsApp campaigns and transactional messaging on its Professional plan, with an add-on requirement. Sender’s published plan comparison lists email and SMS campaigns, not WhatsApp campaigns.
- Do both include landing pages?
- Sender includes 10 landing pages on its free plan and unlimited landing pages on Standard. Brevo includes one landing page on Standard and 10 on Professional.
- Can both connect to Shopify and WooCommerce?
- Yes. Both Brevo and Sender publish integrations for Shopify and WooCommerce, as well as WordPress and API access.
- Which offers live chat support on the free plan?
- Sender lists 24/7 email and live chat support on its free plan. Brevo lists email support on its free plan and phone support on Professional.