Leadpages vs Brevo
Leadpages suits teams whose main job is publishing and improving landing pages; Brevo suits teams that need to capture leads and run email and multichannel campaigns in one workspace. Both offer landing pages, but they allocate their tools differently: Leadpages pairs page publishing with conversion testing, while Brevo pairs a smaller page allowance with contact management, messaging, and automation.
Last updated November 11, 2026.
At a glance
| Dimension | Leadpages | Brevo |
|---|---|---|
| Primary approach | Landing pages, websites, and blogs | Marketing and sales workspace |
| Landing-page allowance | Pro: 25 pages; Grow: unlimited | Standard: 1 page; Professional: 10 pages |
| Lead follow-up | Forms, webhooks, and CRM integrations | Email campaigns and multichannel automation |
| Campaign channels | Not published | Email and SMS; WhatsApp on Professional as an add-on |
| A/B testing | Manual page testing from Grow | Email subject-line and content testing from Standard |
| Page optimization | Smart Traffic and heatmaps on Optimize | Landing-page optimization features: Not published |
| Free access | 7-day trial; credit card required | Free plan; 300 emails/day |
| Starting paid price | Pro from $29/mo | Starter from $9/month |
| Billing and usage limits | Plan subscription; unlimited visitor traffic | Email-volume tiers with contact-storage limits |
| Deployment | Hosted pages on custom domains | Hosted landing pages; optional custom domain |
| Integrations | HubSpot, Salesforce, Mailchimp, and Zapier, among others | Shopify, WooCommerce, WordPress, Zapier, and Make |
| Support | Priority email on Optimize; dedicated support on Enterprise | Email support on Free; priority email on Standard |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Leadpages if
- Teams publishing many campaign pages or custom-domain sites
- Marketers testing landing-page variants
- Campaigns that need Smart Traffic and page heatmaps
- Businesses already using separate email or CRM tools
Choose Brevo if
- Teams running email campaigns and automated follow-up
- Businesses that want a free plan for initial email sending
- Marketers combining landing pages with contact management
- Teams adding SMS, WhatsApp, or sales tools
The verdict
Pick Leadpages when campaigns call for many pages, a marketing site or blog, and tests focused on what visitors do on those pages. Pick Brevo when the work after signup matters just as much as the signup itself: email campaigns, automated follow-up, and sales tools live alongside its landing-page builder. Compare the page allowance you need with the messaging volume and contact tier you expect to use.
Leadpages vs Brevo: common questions
- Can Brevo replace Leadpages for landing pages?
- Brevo includes one landing page on Standard and ten on Professional. Leadpages is built around page publishing: Pro includes 25 pages, while Grow includes unlimited pages and manual page A/B testing. Brevo may cover a smaller page requirement when email marketing is also central.
- Does Leadpages send email campaigns like Brevo?
- Leadpages publishes pages and collects leads, with integrations that pass them to email and CRM tools. Brevo provides an email campaign editor, sending plans, and marketing automation within its platform.
- Which product has a free plan?
- Brevo has an ongoing Free plan with 300 email sends per day. Leadpages offers a 7-day trial that requires a credit card; its paid Pro plan starts at $29 per month.
- What does A/B testing mean in each product?
- Leadpages offers manual A/B testing of landing pages from Grow. Brevo offers A/B testing of email subject lines or content from Standard. Those tests address different parts of a campaign.
- Can I use my own domain for landing pages?
- Yes. Leadpages includes custom domains with SSL on its paid plans. Brevo can host a landing page on its default domain or a connected custom domain or subdomain.
- How do their usage limits differ?
- Leadpages states that every plan has unlimited visitor traffic; page and domain allowances vary by plan. Brevo's Free plan allows 300 email sends per day, while paid marketing tiers set monthly email volumes and contact-storage limits.
- Which should I use if I need automated follow-up?
- Brevo includes multichannel marketing automation for up to 2,000 contacts on Free and for unlimited contacts on Standard. Leadpages focuses on capturing leads through pages and passing them to connected tools for follow-up.
- Do I need both Leadpages and Brevo?
- A team can use Leadpages for page creation and conversion testing while using Brevo for email campaigns and follow-up. A team needing only a small number of landing pages may find Brevo's included builder sufficient instead.
