Which costs less to get started, Leadpages or Instapage?

Leadpages Pro starts at $29 per month for publishing up to 25 pages. Instapage Create starts at $99 per month and includes unlimited published pages, built-in contacts and email, and a 15,000-unique-visitor monthly limit.

Which has fewer traffic restrictions?

Leadpages publishes unlimited visitor traffic on every paid plan without traffic overage fees. Instapage Create includes 15,000 unique monthly visitors; its standard Optimize option includes 30,000.

Can I run A/B tests on either entry plan?

Neither Leadpages Pro nor Instapage Create includes A/B testing. Manual A/B testing begins on Leadpages Grow at $99 per month; server-side A/B testing begins on Instapage Optimize at $199 per month.

Can both products build a website?

Yes. Leadpages offers websites and blogs alongside landing pages. Instapage offers a website and landing-page builder, with Collections for creating sets of related pages.

Which one can send follow-up emails?

Instapage includes contacts and email sending, subject to daily and monthly send limits. Leadpages captures leads through forms and connects them to email platforms and CRMs for follow-up.

Where are heatmaps available?

Leadpages includes click and scroll heatmaps on its $199-per-month Optimize plan. Instapage includes heatmaps on its custom-priced Convert plan.

How long can I try Leadpages and Instapage?

Leadpages offers a seven-day trial and Instapage offers a 14-day trial of its Create and Optimize plans. Both require a credit card to start.

Which is set up for team review?

Instapage includes real-time visual collaboration and allows 10 team members on Create. Leadpages includes one seat on Pro and three on Optimize.

Leadpages vs Instapage

Leadpages suits buyers who want lower-cost publishing and no visitor cap, while Instapage suits teams that want built-in email follow-up, shared page reviews, and campaign pages at scale. Both build landing pages and websites, but their entry plans differ: Leadpages Pro starts at $29 per month with 25 pages; Instapage Create starts at $99 per month with unlimited published pages and a 15,000-visitor monthly limit.

Last updated November 11, 2026.

At a glance

Leadpages compared with Instapage, one row per dimension
Dimension	Leadpages	Instapage
Primary approach	Landing pages, websites, and blogs	Landing pages, websites, and Collections
Starting paid price	Pro from $29/mo	Create from $99/mo
Visitor limits	Unlimited visitor traffic on every plan	Create: 15,000 unique monthly visitors
Published pages	Pro: 25 pages; Grow: unlimited	Unlimited published pages on all plans
A/B testing	Manual page testing from Grow	Server-side testing from Optimize
Heatmaps and routing	Smart Traffic and heatmaps on Optimize	Heatmaps and AI experiments on Convert
Lead follow-up	Forms, webhooks, and CRM integrations	Built-in contacts and email sends
Team access	Pro: 1 seat; Optimize: 3 seats	Create: 10 team members
Deployment	Hosted pages on custom domains	2 subdomains on Create; root domain on Convert
Integrations	5 active on Pro, Business, and Grow; 10 on Optimize	120+ apps, including HubSpot, Salesforce, and Zapier
Free trial	7-day trial; credit card required	14-day trial; credit card required
Support	Priority email on Optimize; dedicated support on Enterprise	Help Center and customer support; dedicated CSM on Convert

Scroll the table sideways to compare each row.

Which should you choose?

Choose Leadpages if

Solo creators publishing pages, websites, and blogs
Campaigns with unpredictable visitor traffic
Teams starting manual A/B tests at $99 per month
Marketers seeking Smart Traffic and heatmaps on Optimize

See Leadpages — 15% CASHBACK

Choose Instapage if

Teams reviewing pages with in-place comments
Marketers sending follow-up emails from their page platform
Campaigns using Collections to create related pages
Teams needing server-side A/B tests and flexible traffic splits

See Instapage

The verdict

Pick Leadpages if you need websites and blogs alongside landing pages, expect unpredictable traffic, or want manual A/B testing at $99 per month. Pick Instapage if multiple people review campaigns, you want to send follow-up emails from the same platform, or you need reusable Collections for related pages. Compare the plans that include the tools you will actually use: heatmaps start on Leadpages Optimize, while Instapage reserves them for its custom-priced Convert plan.