Drip vs Sendlane
Choose Drip if your priority is ecommerce email automation with pricing tied to active contacts and email volume; choose Sendlane if you want email, SMS, and product reviews in one platform with email pricing based on sends rather than contact count. Both offer behavior-based automation and ecommerce integrations, so the deciding questions are which channels you need and how you want to pay as your audience grows.
Last updated October 31, 2026.
At a glance
| Dimension | Drip | Sendlane |
|---|---|---|
| Marketing channels | Email, social, and onsite popups; no standard SMS product | Email and SMS |
| Product reviews | Not published | Review collection and display included with email subscription |
| Email pricing model | Based on active people and email volume | Based on email send volume; unlimited contacts on paid plans |
| Published starting price | $39 per month | Not published as a fixed starting price |
| SMS pricing | SMS unavailable to new users | Separate packages starting at $0.009 per credit |
| Free trial | 14 days; no credit card required | 60 days; no credit card required |
| Trial limits | Unlimited email sends unavailable | 100 contacts and 500 email sends; no SMS |
| Customer support | Email and live chat, Monday through Friday | 24/7 email and live chat |
| Ecommerce integrations | Shopify, WooCommerce, and BigCommerce | Shopify and WooCommerce; BigCommerce supported for reviews |
| Other integrations | 90+ integrations listed on pricing page | API and 2,000+ apps through Zapier |
| Automation | Behavior-triggered workflows and prebuilt playbooks | Behavior-, trigger-, and event-based automation |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Drip if
- Teams focused on ecommerce email rather than built-in SMS
- Stores seeking behavior-triggered email and dynamic segmentation
- Buyers who prefer pricing tied partly to active contacts
- Teams wanting a 14-day trial before choosing a paid plan
Choose Sendlane if
- Stores wanting email and SMS in one platform
- Teams wanting product reviews alongside marketing campaigns
- Buyers who prefer email pricing based on send volume, with unlimited contacts on paid plans
- Teams needing customer support around the clock
The verdict
Drip is the better fit for a team focused on personalized ecommerce email that does not need built-in SMS. Sendlane is the better fit for a team that wants SMS and product reviews alongside email, or expects to keep a large contact database while paying according to email send volume. Compare costs at your own list size and sending frequency: the vendors use different billing models, so neither is necessarily cheaper for every buyer.
Drip vs Sendlane: common questions
- Should I choose Drip or Sendlane for ecommerce email?
- Choose Drip if ecommerce email automation is your main requirement and you do not need built-in SMS. Choose Sendlane if you want SMS and product reviews alongside email, or prefer email pricing based on sends rather than contact count.
- Does Drip offer SMS like Sendlane?
- Drip says SMS is not available to new users and is not a standard product. Sendlane offers SMS through separately priced packages.
- How do Drip and Sendlane charge for email?
- Drip bases pricing on active people and monthly email volume, with a published starting price of $39 per month. Sendlane bases paid email plans on send volume and allows unlimited contacts; its pricing page does not publish a fixed starting price.
- Which has the longer free trial, Drip or Sendlane?
- Drip offers a 14-day trial without a credit card. Sendlane offers a 60-day trial without a credit card, limited to 100 contacts and 500 email sends; SMS requires a paid account.
- Can I use either product with Shopify or WooCommerce?
- Yes. Both Drip and Sendlane publish integrations with Shopify and WooCommerce.
- Do Drip and Sendlane include product reviews?
- Sendlane publishes a product-reviews feature included with its email subscription. Drip does not publish an equivalent built-in product-reviews offering.
- Which offers support outside business hours?
- Sendlane publishes 24/7 email and live chat support. Drip publishes email and live chat support Monday through Friday.
- Is Sendlane still available after Privy acquired it?
- Yes. Although Privy acquired Sendlane in February 2026, Sendlane still publishes pricing and a registration option for new customers.