PartnerStack vs FirstPromoter
Choose PartnerStack if you need to recruit B2B partners through a marketplace and manage affiliate, referral, and co-sell programs; choose FirstPromoter if you want published pricing and subscription-aware affiliate tracking. Both support SaaS partner programs, but PartnerStack emphasizes partner recruitment and sales workflows, while FirstPromoter emphasizes billing-connected commissions and a branded promoter portal.
Last updated November 1, 2026.
At a glance
| Dimension | PartnerStack | FirstPromoter |
|---|---|---|
| Partner recruitment | PartnerStack Marketplace access | Branded promoter signup link |
| Program types | Affiliate, referral, co-sell, influencer | Affiliate, influencer, customer referral |
| Plans and price | Launch, Growth, Enterprise; price set during demo | Starter $49, Business $99, Enterprise $149 per month |
| Free trial | Not published | 14 days; no credit card required |
| Lead and deal tracking | Lead and deal registration; link tracking | Referral links, coupon codes, direct URLs |
| CRM integrations | Salesforce and HubSpot integrations | Not published |
| Billing integrations | Stripe payment-tracking integration | Stripe, Paddle, Chargebee, Recurly, Braintree |
| Partner enablement | Onboarding and training; learning paths on Growth | Branded portal, assets, and email automation |
| Payouts | Partner payments with one monthly invoice | Mass payouts; managed auto-payouts subject to approval |
| Partner or affiliate limit | No stated partner limit | Starter: 1,000; Business and Enterprise: unlimited |
| Revenue-based plan limit | Not published | Starter: $5,000/month; Business: $15,000/month in affiliate revenue |
| Setup and support | Guided onboarding on all plans; priority support on Enterprise | Self-service trial; Customer Success team |
Scroll the table sideways to compare each row.
Which should you choose?
Choose PartnerStack if
- B2B SaaS teams seeking partners through a marketplace
- Teams managing co-sell deals alongside affiliate referrals
- Programs needing partner onboarding and training paths
- Sales teams syncing partner-submitted leads with a CRM
Choose FirstPromoter if
- SaaS teams wanting published monthly or annual prices
- Programs paying commissions on renewals and upgrades
- Teams launching through a self-service free trial
- Marketers needing link, coupon, and direct-URL tracking
The verdict
The deciding factor is how you plan to grow the program. Pick PartnerStack when marketplace access, deal registration, and CRM-connected co-selling are central to the plan. Pick FirstPromoter when you already have a way to recruit promoters and want to launch with a free trial, known subscription prices, and commissions tied to billing events.
PartnerStack vs FirstPromoter: common questions
- Is this comparison worth publishing?
- Yes. PartnerStack and FirstPromoter both offer purchasable software for SaaS partner programs, and both publish enough detail to compare their approaches, pricing, integrations, and limits.
- Which is better for finding new partners?
- PartnerStack is the better fit if marketplace discovery is essential: its Launch plan includes access to the PartnerStack Marketplace. FirstPromoter publishes a branded signup link for recruiting promoters to your own program.
- How much do PartnerStack and FirstPromoter cost?
- PartnerStack confirms its price during a demo rather than publishing a fixed amount. FirstPromoter lists Starter at $49, Business at $99, and Enterprise at $149 per month, with annual prices also available.
- Can I try either platform before paying?
- FirstPromoter offers a 14-day free trial without a credit card. PartnerStack invites buyers to book a demo; its pricing page does not publish a standard free-trial offer.
- Which handles co-selling and deal registration?
- PartnerStack publishes lead and deal registration for partner sales workflows; its Launch plan offers this or affiliate link tracking, while Enterprise includes full access to both. FirstPromoter focuses its published tracking features on links, coupons, and direct URLs.
- Which integrates with subscription billing?
- FirstPromoter lists integrations with Stripe, Paddle, Chargebee, Recurly, and Braintree and tracks commission changes across subscription billing events. PartnerStack documents a Stripe payment-tracking integration.
- Are there limits on affiliates?
- FirstPromoter allows up to 1,000 affiliates on Starter and unlimited affiliates on Business and Enterprise. PartnerStack says it does not limit the number of partners in a program.
- Can both products pay partners?
- Yes. PartnerStack offers partner payments and a single monthly invoice. FirstPromoter offers mass-payout methods and managed auto-payouts; its managed service is for SaaS companies and requires approval.
