PartnerStack vs Awin
Choose PartnerStack if you run a B2B SaaS partner program that needs referrals and deal registration alongside affiliate tracking; choose Awin if your priority is an affiliate program with published entry pricing and access to a broad global partner network. Both are available to advertisers, but their program focus, pricing approach, and integrations differ.
Last updated November 1, 2026.
At a glance
| Dimension | PartnerStack | Awin |
|---|---|---|
| Program focus | B2B affiliate, referral, co-sell, and influencer programs | Affiliate partnerships for advertisers |
| Advertiser pricing | Quote confirmed during a demo; no public price | Access: $49/month plus 3.5% tracking fee; Accelerate: from $99/month plus 2.5% |
| Plans | Launch, Growth, Enterprise | Access, Accelerate, Advanced |
| Partner network | 131K+ active partners in its B2B network | 1M+ partners in its global directory |
| Tracking options | Launch: affiliate links or lead and deal registration; Enterprise: all three | Affiliate campaign and transaction tracking |
| Integrations | CRM integrations; advanced configuration on Growth and Enterprise | Shopify, WooCommerce, and Magento plugins |
| API | PartnerStack API for custom integrations | Task-automation APIs on Accelerate and Advanced |
| Partner payments | Partner payments included in Launch and higher plans | Secure partner payment processing |
| Reporting | Full-funnel partner analytics | Enhanced reports on Accelerate; custom reports on Advanced |
| Onboarding and support | Guided onboarding on all plans; priority support on Enterprise | Email support and training on Access; account management available on higher plans |
| Published limits and terms | No stated limit on partners or internal users | Access: three-month minimum; unlimited team members |
Scroll the table sideways to compare each row.
Which should you choose?
Choose PartnerStack if
- B2B SaaS teams managing affiliate and referral partners
- Sales-led programs that need lead and deal registration
- Teams that want partner onboarding and training tools
- Programs that need partner referrals synced with a CRM
Choose Awin if
- Advertisers starting a self-managed affiliate program
- Ecommerce teams using Shopify, WooCommerce, or Magento
- Brands seeking access to a global affiliate network
- Teams that need a published monthly starting price
The verdict
PartnerStack is the better fit when managing several B2B partner types and connecting partner activity to a sales CRM is the deciding factor. Awin is the better fit when you want to launch or scale an affiliate program with a published starting price, ecommerce integrations, and access to its global affiliate network. Compare the specific plan features and total fees before committing.
PartnerStack vs Awin: common questions
- Should I choose PartnerStack or Awin for a B2B SaaS partner program?
- PartnerStack is the closer fit if the program combines affiliate links with referrals, deal registration, partner training, and CRM workflows. Awin focuses its advertiser plans on affiliate partnerships.
- Which is better for an ecommerce affiliate program?
- Awin publishes Shopify, WooCommerce, and Magento integration options and offers an entry-level, self-managed affiliate plan. PartnerStack focuses its published plans on B2B partner programs and CRM-connected workflows.
- How much do PartnerStack and Awin cost?
- PartnerStack confirms pricing during a demo and does not publish a starting price. Awin lists Access at $49 per month plus a 3.5% transaction tracking fee and Accelerate from $99 per month plus a 2.5% fee; advertiser-set partner commissions are additional.
- Can both products help recruit partners?
- Yes. PartnerStack offers access to its B2B partner marketplace, while Awin gives advertisers access to its global affiliate partner directory.
- Can I track referrals and registered deals in both products?
- PartnerStack explicitly offers lead and deal registration; its Launch plan requires a choice between that option and affiliate link tracking, while Enterprise includes all three. Awin describes affiliate campaign and transaction tracking, but does not publish an equivalent deal-registration feature on its advertiser pricing page.
- Do PartnerStack and Awin have APIs?
- PartnerStack publishes an API for building integrations. Awin lists task-automation APIs with its Accelerate and Advanced advertiser plans.
- What support is included?
- PartnerStack includes guided onboarding on all plans and lists priority support for Enterprise. Awin provides email support and training for Access, with account management available on higher plans.
- Is there a published limit on partners or team members?
- PartnerStack says it does not limit partner or internal-user counts. Awin says advertisers can add unlimited team members; its advertiser pricing page does not state a cap on the number of partners an advertiser can work with.
