Nutshell vs Folk
Choose Nutshell if you want sales pipelines alongside built-in forms and landing pages; choose Folk if your team’s work starts with capturing contacts from LinkedIn and managing relationship-based outreach. Both are available CRMs with email campaigns, integrations, mobile apps, and paid plans. The main differences are which tools are included at each price and how each product handles prospecting.
Last updated October 31, 2026.
At a glance
| Dimension | Nutshell | Folk |
|---|---|---|
| Entry price | Foundation: $13/user/month annually; $19 monthly | Standard: $24/member/month annually; $30 monthly |
| Paid plans | Foundation, Growth, Pro, Business, Enterprise | Standard, Premium, Enterprise |
| Pipelines and deals | Sales pipelines; 5 custom pipelines on Pro | Pipeline management on Standard; custom deal objects on Premium |
| Lead capture | Forms and landing pages included on every CRM plan | LinkedIn contact capture through folkX Chrome extension |
| Email outreach | Email marketing capabilities included; advanced marketing add-on | Email campaigns on Standard; sequences on Premium |
| Quotes and invoices | Quotes and invoices available as a paid add-on | Not published |
| Contacts | Unlimited CRM contacts; Foundation limits open leads to 100 | Unlimited contacts on Standard and Premium |
| Published usage limits | 10 AI outcomes/month on Foundation | 2,000 messages/member/month on Standard |
| Integrations | 5,000+ integrations; Google and Microsoft sync | 5,000+ integrations; email, calendar, and WhatsApp sync |
| Platforms | Web; iOS and Android apps | Web; iOS and Android apps; Chrome extension |
| Support | Live support on every plan; phone support on Enterprise | Live chat; priority support and dedicated account manager on Enterprise |
| Free trial | 14 days; no credit card required | Two weeks with Premium features |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Nutshell if
- Teams that want forms and landing pages included with their CRM
- Buyers seeking a lower-priced entry plan
- Sales teams that want advanced reporting and automation on Pro
Choose Folk if
- Teams that regularly capture contacts from LinkedIn
- Buyers focused on contact enrichment and relationship history
- Teams that want email campaigns on the entry paid plan
The verdict
Pick Nutshell when lead capture, sales reporting, and a lower-priced entry plan matter most, while budgeting separately for any marketing or engagement add-ons you need. Pick Folk when the LinkedIn extension, contact enrichment, and email campaigns are central to your workflow. Check the plan tier before deciding: Nutshell reserves sales automation for Pro, while Folk reserves custom deal objects and email sequences for Premium.
Nutshell vs Folk: common questions
- Is Nutshell or Folk cheaper to start?
- Nutshell Foundation starts at $13 per user per month with annual billing, compared with $24 per member per month for Folk Standard with annual billing. Compare the features and usage limits you need before choosing by entry price alone.
- Does Folk still offer a free plan?
- Folk’s current pricing page advertises a two-week trial and lists Standard, Premium, and Enterprise paid plans; it does not list a permanent free plan among those plans.
- Which CRM is better suited to LinkedIn prospecting?
- Folk includes the folkX Chrome extension for capturing LinkedIn contacts on Standard. Nutshell publishes prospecting tools as a separate add-on.
- Do Nutshell and Folk include email campaigns?
- Nutshell includes email marketing capabilities with every CRM subscription and offers paid marketing add-ons. Folk includes email campaigns on Standard and adds email sequences on Premium.
- Which product includes forms and landing pages?
- Nutshell lists a form builder and landing pages with every CRM subscription. Folk does not publish forms and landing pages as included features on its pricing page.
- Can I manage deals on the entry plan?
- Nutshell offers sales pipeline management, though Foundation limits open leads to 100. Folk includes pipeline management on Standard and lists custom deal objects on Premium.
- Do both CRMs have mobile apps?
- Yes. Nutshell and Folk each publish iOS and Android apps. Folk also offers the folkX Chrome extension for capturing contacts.
- What usage limits should I check?
- Nutshell Foundation includes unlimited CRM contacts but limits open leads to 100 and includes 10 AI outcomes per month. Folk Standard includes unlimited contacts and 2,000 messages per member per month.