Folk vs Close CRM
Choose Folk if your team’s sales process starts with finding and organizing contacts across LinkedIn, email, and WhatsApp; choose Close CRM if reps need calling, texting, and follow-up inside their CRM. Both offer pipelines and AI features, but their plans put different capabilities within reach. Folk includes email campaigns on Standard and adds deals and sequences on Premium. Close includes calling and SMS on its paid plans, with automated workflows and a power dialer on Growth.
Last updated October 31, 2026.
At a glance
| Dimension | Folk | Close CRM |
|---|---|---|
| Calling and SMS | Email campaigns; email, calendar and WhatsApp sync | Built-in calling, email and SMS |
| Contact capture | folkX Chrome extension for LinkedIn and websites | Lead forms; LinkedIn capture via listed integrations |
| Starting price | Standard: $24/member/month, billed yearly | Solo: $9/user/month, billed yearly; one user only |
| Team entry price | Standard: $24/member/month, billed yearly | Essentials: $35/user/month, billed yearly |
| Outreach automation | Email campaigns on Standard; sequences on Premium | Workflows and bulk email on Growth |
| Pipelines and deals | Pipeline management on Standard; deal objects on Premium | Pipelines on Essentials and above |
| Contact and lead limits | Unlimited contacts on Standard and Premium | 10,000 leads on Solo; unlimited on Essentials and above |
| Usage limits and charges | Standard: 2,000 messages/member/month | Calling and SMS usage charged separately |
| Integrations | 5,000+ integrations; Zapier and Make apps | 100+ listed integrations; Zapier and Make |
| Platforms | Web, iOS, Android and Chrome extension | Web, iOS and Android |
| Free trial | Two weeks; no permanent free plan listed | 14 days; no permanent free plan listed |
| Support | Priority support and dedicated manager on Enterprise | Email support and knowledge base on all listed plans |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Folk if
- Teams sourcing contacts from LinkedIn and other websites
- Sales teams prioritizing enrichment and email campaigns
- Buyers who want unlimited contacts on the entry paid plan
- Teams that need flexible contact groups and pipeline views
Choose Close CRM if
- Sales teams that call and text leads from their CRM
- Solo sellers who can work within a 10,000-lead limit
- Teams seeking automated follow-up and a power dialer on Growth
- Managers who need predictive dialing and call coaching on Scale
The verdict
Folk is the better fit when contact capture, enrichment, and email-led outreach are the deciding factors. Close CRM is the better fit when reps need built-in calling and SMS, particularly if the team will use Growth’s workflows and power dialer. Compare the plan you would actually buy: Close’s lower-priced Solo plan is limited to one user and 10,000 leads, while Folk’s Standard plan supports unlimited contacts but does not include its Premium deal objects or email sequences.
Folk vs Close CRM: common questions
- Is this comparison worth publishing?
- Yes. Folk and Close CRM are both available for purchase and compete as sales CRMs, although Folk emphasizes contact capture and email-led relationships while Close emphasizes calling, SMS, and sales execution.
- Does Folk or Close CRM have a permanent free plan?
- Neither vendor currently lists a permanent free plan on its pricing page. Folk offers a two-week trial, and Close CRM offers a 14-day trial.
- Which costs less for a small team?
- Folk Standard starts at $24 per member per month billed yearly. Close CRM Essentials starts at $35 per user per month billed yearly. Close Solo costs $9 per user per month billed yearly but is limited to one user and 10,000 leads.
- Can I call and text leads from either CRM?
- Close CRM publishes built-in calling and SMS on its paid plans and charges separately for calling and SMS usage. Folk highlights email campaigns and email, calendar, and WhatsApp sync on Standard; its pricing page does not list built-in SMS as a plan feature.
- Which is better for finding contacts on LinkedIn?
- Folk includes its folkX Chrome extension for capturing contacts from LinkedIn and other websites. Close CRM lists third-party LinkedIn lead-capture integrations, so buyers should check the specific integration they intend to use.
- Which plans include automated outreach?
- Folk includes email campaigns on Standard and email sequences on Premium. Close CRM adds automated workflows and bulk email on Growth; Solo and Essentials do not include workflows.
- What contact or lead limits should I check?
- Folk lists unlimited contacts on Standard and Premium, with a 2,000-message-per-member monthly allowance on Standard. Close CRM limits Solo to 10,000 leads and lists unlimited contacts and leads on Essentials and above.
- Do Folk and Close CRM have mobile apps?
- Yes. Folk and Close CRM both publish iOS and Android mobile apps. Folk also offers the folkX Chrome extension for capturing contacts.