Attio for Startups vs Folk
Choose Attio for Startups if your venture-backed team qualifies for its Pro discount and wants a configurable CRM; choose Folk if you want a lower-priced entry plan centered on prospecting and email outreach. Both are available CRMs with contact management, pipelines and integrations, but Attio’s startup offer has eligibility rules, while Folk’s free access is a trial rather than an ongoing free plan.
Last updated October 31, 2026.
At a glance
| Dimension | Attio for Startups | Folk |
|---|---|---|
| Startup offer | 80% off annual Pro in year one; 30% off in year two | Not published |
| Offer eligibility | VC-backed; workspace under 90 days old; company under 10 years old; up to 10 seats | Not published |
| Ongoing free plan | Free; up to 3 seats | No ongoing free plan; 2-week trial |
| Published paid pricing | Plus $35; Pro $79 per user/month, billed annually | Standard $24; Premium $48 per member/month, billed annually |
| Custom objects | Up to 12 on Pro | Custom objects and deals on Premium |
| Outreach | Email sequences and bulk sending on Pro | Email campaigns on Standard; sequences on Premium |
| Contact capture | Chrome extension for Gmail and the web | folkX Chrome extension for LinkedIn and other sites |
| Integrations and API | App store, REST API, App SDK and MCP server | 5,000+ integrations; API access on Premium |
| Platforms | Web, Chrome extension, iOS and Android | Web, Chrome extension, iOS and Android |
| Published record limit | 1,000,000 records on Pro | Unlimited contacts on Standard and Premium |
| Email account sync | 2 accounts per user on Pro | 1 account per member on Standard; 5 on Premium |
| Onboarding and support | Dedicated onboarding with the startup program | Priority support and 1:1 onboarding on Enterprise |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Attio for Startups if
- Venture-backed startups eligible for the Pro discount
- Teams building CRM processes around custom objects and workflows
- Teams needing Pro-level reporting and permissions
- Small teams that want an ongoing free plan before upgrading
Choose Folk if
- Teams prospecting through LinkedIn with a Chrome extension
- Teams running email campaigns from their CRM
- Buyers seeking a lower-priced paid entry plan
- Teams that need unlimited contacts on Standard
The verdict
The deciding factor is what you need to buy now. Pick Attio for Startups if you qualify for its first-year Pro discount and expect to use custom objects, workflows and reporting as your sales process develops. Pick Folk if LinkedIn contact capture, email campaigns and a $24-per-member monthly price with annual billing fit your immediate workflow. Compare the price after Attio’s discount period as well as the introductory offer.
Attio for Startups vs Folk: common questions
- Is this comparison worth publishing?
- Yes. Attio for Startups is an active startup offer, Folk sells active CRM plans, and both serve teams choosing a CRM for contacts, pipelines and outreach.
- Who qualifies for Attio for Startups?
- Attio says applicants must be venture-backed, have signed up within the last 90 days and have been incorporated less than 10 years ago. The discount applies to workspaces of up to 10 seats.
- How long does the Attio for Startups discount last?
- Attio advertises 80% off its annual Pro plan and credits for the first year, followed by 30% off in the second year.
- Does Folk still have a free plan?
- Folk’s current pricing lists paid Standard, Premium and Enterprise plans and a two-week free trial. Folk says an account is blocked after the trial unless the workspace upgrades.
- Which has the lower published paid entry price?
- Folk Standard is $24 per member per month with annual billing. Attio Plus is $35 per user per month with annual billing; eligible startups can instead apply for Attio’s time-limited Pro offer.
- Can both CRMs run email outreach?
- Yes. Folk includes email campaigns on Standard and adds sequences on Premium. Attio lists email sequences and bulk sending on Pro.
- Which is a better fit for LinkedIn prospecting?
- Folk is the more direct fit for LinkedIn contact capture: its Standard plan includes the folkX Chrome extension. Attio publishes a Chrome extension for working with CRM records from Gmail and the web.
- Can both connect to other tools?
- Yes. Attio publishes an app store, REST API, App SDK and MCP server. Folk advertises more than 5,000 integrations and includes API access on Premium.