Salestarget.ai vs Apollo.io
Salestarget.ai suits teams that want automated LinkedIn and email outreach alongside prospecting and a built-in CRM; Apollo.io suits teams that want a per-seat starting point, extensive integrations, and LinkedIn steps handled by reps. Both cover lead discovery and outbound sales, but their approach to LinkedIn execution and their pricing structures differ substantially.
Last updated November 4, 2026.
At a glance
| Dimension | Salestarget.ai | Apollo.io |
|---|---|---|
| LinkedIn outreach | Automated connections, messages, and follow-ups | Manually completed LinkedIn sequence tasks |
| Entry paid plan | Growth from $169/month; 1 user | Basic from $49/seat/month, billed annually |
| Free access | 7-day trial with 50 Lead Explorer credits | Free plan with 900 credits/seat/year, granted monthly |
| Prospect data scale | 840M+ profiles; 96M+ business entities | 240M+ contacts; 30M+ accounts |
| Entry paid-plan data credits | Growth: 2,000 Lead Explorer credits/month | Basic: 30,000 credits/seat/year |
| Entry paid-plan campaigns | Growth: 10,000 emails/month | Basic: unlimited sequences |
| Deal management | Advanced CRM included with Growth | Pipeline tools to manage deals |
| Calling | Dialer add-on from $29/month | Dialer features vary by plan |
| Integrations | HubSpot, Salesforce, Zapier, Google Calendar | Salesforce, HubSpot, Outreach, Salesloft |
| Enrichment workflow | One-click enrichment in Lead Explorer | CSV import and waterfall enrichment |
| Email warm-up | Growth: 5 email accounts included | Uses Apollo credits |
| Client workspaces | Ultimate: 3 included | Not published |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Salestarget.ai if
- Teams automating both LinkedIn and email steps
- Buyers wanting lead discovery, outreach, and a built-in CRM in one bundle
- Teams budgeting around a stated monthly email allowance
- Agencies needing client workspaces on the Ultimate plan
Choose Apollo.io if
- Individual sellers starting with a free plan
- Teams keeping LinkedIn actions in reps' hands
- Revenue teams connecting prospecting to an existing CRM and sales stack
- Buyers who want per-seat pricing and unlimited sequences on Basic
The verdict
Salestarget.ai is the better fit when a team intends to automate LinkedIn connections and follow-ups as part of the same workflow as email, especially if its included CRM and monthly sending allowance match the team's needs. Apollo.io is the better fit when reps prefer to perform LinkedIn actions themselves, work across an existing sales stack, or start with a free plan and add paid seats. Compare the credits, users, LinkedIn accounts, and sending capacity in the configuration you would actually buy rather than comparing starting prices alone.
Salestarget.ai vs Apollo.io: common questions
- Can Salestarget.ai and Apollo.io automate LinkedIn outreach?
- Salestarget.ai automates LinkedIn connections, messages, and follow-ups and can combine LinkedIn and email in one sequence. Apollo.io puts LinkedIn tasks in sequences, but a rep must complete those actions manually.
- Which costs less to start with?
- Apollo.io has a free plan, and its Basic plan starts at $49 per seat per month when billed annually. Salestarget.ai offers a 7-day trial; its all-in-one Growth plan starts at $169 per month for one user. The plans include different credits and outreach capacity.
- How much lead data does each publish?
- Salestarget.ai lists 840M+ profiles and 96M+ business entities. Apollo.io lists 240M+ contacts and 30M+ accounts. These are vendor-published dataset sizes, not a like-for-like measure of usable contacts for a particular search.
- What credits come with the entry paid plans?
- Salestarget.ai Growth includes 2,000 Lead Explorer credits and 100 AI credits per month. Apollo.io Basic includes 30,000 credits per seat per year. The vendors use credits for different activities, so the totals are not directly interchangeable.
- Do both products handle deals as well as prospecting?
- Yes. Salestarget.ai includes its Advanced CRM in the Growth, Scale, and Ultimate bundles. Apollo.io provides pipeline tools for managing deals alongside prospecting and outreach.
- Can either connect to Salesforce or HubSpot?
- Yes. Salestarget.ai lists Salesforce and HubSpot integrations, as does Apollo.io. Apollo.io also lists integrations with Outreach and Salesloft; Salestarget.ai lists Zapier and Google Calendar.
- Does either product include a dialer?
- Salestarget.ai lists a dialer for $29 per month as a standalone purchase or add-on, with 400 credits and one phone number per month. Apollo.io offers dialing features, with availability varying by plan.
- Are the entry paid plans priced for the same number of users?
- No. Salestarget.ai Growth starts at $169 per month with one user and one LinkedIn account. Apollo.io Basic starts at $49 per seat per month when billed annually, so its subscription price depends on the number of paid seats.
