Buzz vs Apollo.io
Choose Buzz if automated LinkedIn outreach is central to your sales process; choose Apollo.io if you want a published large-scale contact database alongside prospecting and sales engagement. Both support multichannel outbound, but they handle LinkedIn differently: Buzz runs connection requests and messages in campaigns, while Apollo.io puts LinkedIn actions in sequences as tasks for a person to complete. Both currently offer sign-up and paid plans, so this is a viable comparison for outbound teams.
Last updated November 1, 2026.
At a glance
| Dimension | Buzz | Apollo.io |
|---|---|---|
| LinkedIn outreach | Automated connection requests and messages | Manually completed LinkedIn sequence tasks |
| Published contact-data scale | Not published | 240M+ contacts; 30M+ accounts |
| Paid entry price | Core: $79 per seat/month, billed monthly | Basic: $49 per seat/month, billed annually |
| AI outreach | AI Employee plan; custom pricing | AI Assistant, AI Research, and workflows |
| Free plan | $0; 50 credits/month | $0; 900 credits/year, granted monthly |
| Entry paid-plan credits | Core: 500 credits/month | Basic: 30,000 credits/year, granted upfront |
| Entry paid-plan campaigns | Core: unlimited campaigns | Basic: unlimited sequences |
| CRM integrations | HubSpot, Pipedrive; Salesforce on Enterprise | Salesforce and HubSpot |
| Platforms | Web, Chrome extension, iOS, Android | Web and Chrome extension |
| Calling | Phone calling and voicemail drops on Core | US dialer on Basic; credits apply |
| White-label option | White-label platform option | Not published |
| Support | Chat and email; dedicated channel and SLA on Enterprise | Email support; dedicated support on Custom |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Buzz if
- Teams that want automated LinkedIn connection requests and messages
- Outbound teams combining LinkedIn, email, and calls in campaigns
- Agencies seeking a white-label outreach platform
- Teams evaluating an AI employee for prospecting and outreach
Choose Apollo.io if
- Teams prioritizing a published B2B contact database
- Reps who prefer to complete LinkedIn touches manually
- Buyers seeking a $49-per-seat monthly rate with annual billing
- Teams that want contact data, enrichment, and sequences together
The verdict
Pick Buzz when the deciding factor is running LinkedIn steps automatically, particularly alongside email and calls, or when you want its white-label option. Pick Apollo.io when the deciding factor is its published contact-data scale, a lower-priced annual-billing entry plan, or LinkedIn tasks that reps complete themselves. Compare credit allowances separately from price: the vendors meter different activities and publish their allowances over different periods.
Buzz vs Apollo.io: common questions
- Is Buzz vs Apollo.io a comparison worth publishing?
- Yes. Buzz and Apollo.io both currently offer sales prospecting and engagement products with free access and paid plans. A buyer choosing an outbound platform could reasonably consider both.
- Does Apollo.io automate LinkedIn connection requests like Buzz?
- No. Buzz says its campaigns can run LinkedIn connection requests and messages automatically. Apollo.io adds LinkedIn steps to sequences as tasks that a person must complete on LinkedIn.
- Which costs less to start on a paid plan?
- Apollo.io lists Basic at $49 per seat per month when billed annually. Buzz lists Core at $79 per seat per month when billed monthly. The billing terms differ, and both vendors also offer free access.
- How do Buzz and Apollo.io credits compare?
- Buzz lists 500 credits per month on Core; Apollo.io lists 30,000 credits per year, granted upfront, on Basic. Those figures are not equivalent usage limits because the vendors charge credits for different activities.
- Which publishes a larger prospect database?
- Apollo.io publishes a database size of more than 240 million contacts and 30 million accounts. Buzz offers prospect search and enrichment but does not publish a comparable overall database size.
- Can Buzz and Apollo.io connect to a CRM?
- Yes. Buzz publishes HubSpot and Pipedrive integrations and lists Salesforce for Enterprise. Apollo.io publishes Salesforce and HubSpot integrations. Check the relevant plan before choosing either product.
- Does either product have a mobile app?
- Buzz publishes iOS and Android mobile apps for monitoring campaigns and managing conversations. Apollo.io publishes a web product and Chrome extension; a comparable mobile app is not stated in the vendor information reviewed.
- Which is a better fit for a lead-generation agency?
- Buzz is the more direct fit for an agency that needs to offer outreach software under its own brand, because it publishes a white-label option. Apollo.io is worth considering when the agency's priority is its published contact database and prospecting workflow.
