Kaspr vs Apollo.io
Choose Kaspr if you primarily find prospects on LinkedIn and need their contact details; choose Apollo.io if you want to search for leads and run outreach campaigns in one platform. Both offer contact data, Chrome extensions, free plans, and CRM integrations. The main difference is where the work starts: Kaspr centers on enriching people you find on LinkedIn, while Apollo.io also provides database search and built-in sales engagement tools.
Last updated November 1, 2026.
At a glance
| Dimension | Kaspr | Apollo.io |
|---|---|---|
| Primary workflow | LinkedIn contact enrichment and lead export | Database search, prospecting, and outreach |
| Lead discovery | LinkedIn profiles, searches, groups, and events | Searchable contact and company database |
| Outreach tools | Email and dialing from Kaspr; dialer integrations | Email campaigns, sequences, and dialer |
| LinkedIn plan access | Sales Navigator on Starter; Recruiter Lite on Business | LinkedIn and Sales Navigator Chrome extension |
| Browser extension | Chrome extension for LinkedIn | Chrome and Edge extension across supported sites |
| Paid plans | Starter from $49/user/month, billed annually | Basic from $49/seat/month, billed annually |
| Free plan data credits | 15 B2B email, 5 phone, and 5 direct email credits/month | 900 credits/seat/year, granted monthly |
| Paid plan credits | Unlimited B2B email credits; phone and direct email allowances | 30,000 credits/seat/year on Basic |
| Unused credits | Rollover on paid plans | No rollover |
| Integrations | HubSpot, Salesforce, Pipedrive, and Lemlist | Salesforce, HubSpot, Outreach, and Salesloft |
| Bulk enrichment | LinkedIn searches and CSV uploads | CSV import and waterfall enrichment |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Kaspr if
- Teams that source prospects from LinkedIn
- Sales Navigator users who need bulk contact enrichment
- Recruiters using LinkedIn Recruiter Lite
- Teams that want to export enriched leads to existing tools
Choose Apollo.io if
- Teams that need searchable B2B contact and company data
- Sales reps who want built-in email sequences
- Teams that want prospecting and calling in one workspace
- Users who work across LinkedIn, Gmail, and CRM pages
The verdict
Kaspr is the better fit for teams that already prospect on LinkedIn, Sales Navigator, or Recruiter Lite and want to enrich and export those leads. Apollo.io is the better fit for teams that want to discover prospects in a searchable database, then manage email sequences and calling in the same platform. The deciding factor is whether you need contact enrichment alongside an existing workflow or a broader prospecting and outreach workspace.
Kaspr vs Apollo.io: common questions
- Should I choose Kaspr or Apollo.io for LinkedIn prospecting?
- Choose Kaspr if your workflow starts with finding people on LinkedIn and enriching their contact details. Choose Apollo.io if you also want searchable lead data and outreach tools in the same platform. Both offer LinkedIn Chrome extensions.
- Can I use either product with LinkedIn Sales Navigator?
- Yes. Kaspr includes Sales Navigator access from its Starter plan. Apollo.io supports Sales Navigator through its Chrome extension, though Apollo says bulk prospecting actions are not available on Sales Navigator search results pages.
- Which product supports LinkedIn Recruiter Lite?
- Kaspr lists LinkedIn Recruiter Lite support on its Business plan. Apollo.io does not publish Recruiter Lite support in its Chrome extension guidance.
- Do Kaspr and Apollo.io have free plans?
- Yes. Kaspr lists 15 B2B email, 5 phone, and 5 direct email credits per month on its Free plan. Apollo.io lists 900 credits per seat per year on its Free plan, granted monthly. The two vendors define and use credits differently.
- How much do Kaspr and Apollo.io cost?
- Kaspr Starter and Apollo.io Basic each start at $49 per user or seat per month when billed annually. Their included credits and features differ, so the starting price alone does not establish which will cost less for a particular team.
- Can I send outreach campaigns from both products?
- Apollo.io includes email campaigns on every account and offers sequencing tools. Kaspr supports emailing and dialing from Kaspr and integrates with other outreach tools; its published plans emphasize contact enrichment rather than a full email campaign platform.
- Do unused credits roll over?
- Kaspr lists credit rollover on paid plans, but not its Free plan. Apollo.io says unused plan credits and purchased add-on credits expire at the end of the billing cycle.
- Do Kaspr and Apollo.io integrate with CRMs?
- Yes. Both list Salesforce and HubSpot integrations. Kaspr also lists Pipedrive, while Apollo.io lists integrations with outreach tools including Outreach and Salesloft.
