Company Insights vs People Data Labs
Choose Company Insights if you want to inspect a company’s workforce trends while viewing its LinkedIn page; choose People Data Labs if you need company or person records for an API, data pipeline, or enrichment workflow. Both publish company headcount and growth information, but the deciding difference is how you access and use the data.
Last updated October 31, 2026.
At a glance
| Dimension | Company Insights | People Data Labs |
|---|---|---|
| How data is accessed | Chrome extension on LinkedIn | APIs, batch CSV enrichment, and enterprise data feeds |
| Main data offering | Company workforce insights | Company and person records |
| Workforce measures | Headcount trends, new hires, functions, and locations | Employee count; growth and churn in Company Premium |
| Published price | Not published | Company Pro from $100/month; Person Pro from $98/month |
| Free access | Free company insights tools advertised | Company API testing: up to 100 records/month |
| Published usage limits | Not published | Company Pro starts at 1,000 records/month |
| Integrations | LinkedIn viewing through Chrome extension | Zapier, Make, and Salesforce |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Company Insights if
- Researchers reviewing companies on LinkedIn
- Sales teams checking individual prospects’ workforce trends
- Buyers seeking employee function and location views
- Users who prefer a Chrome extension
Choose People Data Labs if
- Teams enriching company or person records through APIs
- Developers building data into their own products
- Teams needing bulk data delivery
- Buyers who need published self-serve plan prices
The verdict
Company Insights is the better fit for someone researching companies individually in Chrome, especially when employee locations, functions, and new hires matter. People Data Labs is the better fit for teams retrieving records at scale or incorporating data into their own systems. Compare the specific fields and access costs you need: Company Insights does not publish an extension price on its product site, while People Data Labs lists separate company and person plans and charges extra for its Company Premium fields.
Company Insights vs People Data Labs: common questions
- What is the main difference between Company Insights and People Data Labs?
- Company Insights presents company workforce information through a Chrome extension on LinkedIn. People Data Labs supplies company and person records through APIs and other data-delivery methods.
- Which should I choose for researching a company on LinkedIn?
- Company Insights is designed to show employee trends, locations, functions, and new hires while viewing a company’s LinkedIn page. People Data Labs is oriented toward retrieving records for enrichment and data workflows.
- Which should I choose for an application or data pipeline?
- People Data Labs publishes APIs and enterprise data feeds for incorporating its records into other systems. The Company Insights product site does not publish an API offering for its extension.
- Do both offer employee growth data?
- Yes. Company Insights advertises monthly employee-count trends and six-month growth percentages. People Data Labs offers employee growth and churn fields through its Company Premium add-on.
- Can either product show where employees work?
- Company Insights advertises the percentage of a company’s employees in each country. People Data Labs publishes company location and workforce data, but buyers should check which fields are included in their selected plan.
- How much do Company Insights and People Data Labs cost?
- Company Insights does not publish an extension price on its product site. People Data Labs lists Company Pro from $100 per month and Person Pro from $98 per month; its Company Premium fields cost extra.
- Is there a free option for either product?
- AroundDeal advertises free company insights tools, but does not publish the extension’s free-plan limits on its Company Insights product site. People Data Labs offers free company API testing for up to 100 records per month.
- Which offers integrations beyond browsing LinkedIn?
- People Data Labs lists Zapier, Make, and Salesforce integrations, with Salesforce enrichment available on Enterprise. Company Insights publishes its Chrome extension for viewing insights on LinkedIn, but does not list other integrations on its product site.