Company Insights vs CompanyEnrich
Choose Company Insights if you want to inspect workforce trends while viewing a company on LinkedIn; choose CompanyEnrich if you need company and workforce data in an API-driven workflow. Both publish employee-count information, but Company Insights centers on reports for individual company research, while CompanyEnrich offers enrichment, search, lookalikes, and a headcount API.
Last updated October 31, 2026.
At a glance
| Dimension | Company Insights | CompanyEnrich |
|---|---|---|
| Primary access | LinkedIn-based Chrome extension and reports | REST APIs, MCP server, and Chrome extension |
| Workforce data | Employee trends, functions, locations, and new hires | Monthly headcount history and department counts |
| Other company data | Company Insights search | Enrichment, company search, and lookalikes |
| Paid monthly plans | Starter $29; Pro $99 | Starter $49; Pro $149; Scale $549 |
| Free access | 5 Basic reports per month | 500-credit trial; free Chrome extension |
| Included monthly usage | 50 Advanced or 200 Premium reports | 5,000, 50,000, or 500,000 credits |
| Headcount usage charge | Included in paid report allowances | 5 credits per successful API result |
| API request limits | Not published | 60, 120, or 600 requests per minute |
| Named integrations | Clay, Cargo, Databar, n8n, Intercom, and HubSpot | |
| Exports and bulk use | Downloadable reports on paid plans | Batch and async APIs on Scale |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Company Insights if
- Researchers examining companies on LinkedIn
- Teams reviewing employee locations and functions
- Buyers who want downloadable workforce reports
Choose CompanyEnrich if
- Developers building with company-data APIs
- GTM teams automating account enrichment
- Teams querying historical headcount by domain
- Buyers seeking search and lookalike APIs
The verdict
The deciding factor is how you will use the data. Pick Company Insights for LinkedIn-based research into hiring, employee locations, and workforce composition. Pick CompanyEnrich to feed company profiles or historical headcount into applications, agents, and GTM workflows. Its headcount API overlaps with Company Insights, but its broader API suite serves a different working style.
Company Insights vs CompanyEnrich: common questions
- Can I use either product to track employee-count changes?
- Yes. Company Insights publishes monthly employee-count trends in its reports. CompanyEnrich offers a headcount API with monthly historical snapshots and department-level counts.
- Which product works while I browse LinkedIn?
- Company Insights is designed to show company insights on LinkedIn through a Chrome extension. CompanyEnrich also offers a Chrome extension, but its published extension page describes enrichment on company websites.
- Which is intended for an automated workflow?
- CompanyEnrich publishes REST APIs and an MCP server for applications and agents. Company Insights presents its workforce information through a Chrome extension and reports; an API for Company Insights is not published.
- What does each product cost to start?
- Company Insights lists a free plan with five Basic reports monthly and a paid Starter plan at $29 per month. CompanyEnrich lists a 500-credit trial and a Starter plan at $49 per month for 5,000 credits.
- Are their usage allowances directly comparable?
- No. Company Insights measures its published plan allowances in reports, while CompanyEnrich uses credits whose cost varies by API endpoint. A successful CompanyEnrich headcount API result costs five credits.
- Can either product show where employees work?
- Company Insights publishes the percentage of a company's employees in each country. CompanyEnrich publishes company-location data and department-level headcount, but its headcount API page does not specify an employee-by-country breakdown.