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How to A/B test signup processes?

Joseph Cobb
Latest activity: Feb 18, 2023
How to A/B test signup processes?
What are some best practices for A/B testing signup processes in order to optimize conversion rates and improve the user experience?
Joseph Cobb
Latest activity: Feb 18, 2023
How to A/B test signup processes?
What are some best practices for A/B testing signup processes in order to optimize conversion rates and improve the user experience?
Bradley Bryant
Jan 15, 2023
I would start with either a User Experience test or a Design test. Pick one variable to test. Isolate one "independent variable" and measure its performance. Otherwise, you can't be sure which variable was responsible for changes in performance.

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