User.com vs Ontraport
Choose User.com, now branded Positive User, if your priority is behavior-based marketing and website engagement; choose Ontraport if you need CRM, payments, and membership tools in the same system. Both vendors currently offer paid plans and free trials, but their published plans package sales and customer-facing tools differently.
Last updated October 31, 2026.
At a glance
| Dimension | User.com | Ontraport |
|---|---|---|
| Primary focus | Marketing automation and customer engagement | CRM, automation, payments, and websites |
| Payments and memberships | Not published as built-in tools | Included in Plus features |
| Sales CRM | Sales add-on listed at €59/month | CRM included in Plus |
| Starting price | €69/month, billed annually | From $83/month, billed annually |
| Website engagement | Visitor tracking, personalization, and pop-ups in Marketing Automation Suite | Pages and forms; tracking and testing in Pro |
| Customer-facing chat | Live chat and chatbot offered | Webchat through a paid Inbox add-on |
| Contact limits | Unlimited on Campaigns, Marketing Automation Suite, and Customer Engagement Platform | Plan-based contact limits |
| Automation limits | 5, 20, or 100 active workflows across the three listed tiers | Not published |
| Included email volume | Up to 5,000 emails/month on the three listed tiers | Not published |
| Free trial | 7 days; no credit card required | 14 days; no credit card required |
| Integrations | Published integration directory, Zapier, and REST API | Published integration directory, Zapier, and API |
| Billing options | Monthly or annual | Monthly or annual |
Scroll the table sideways to compare each row.
Which should you choose?
Choose User.com if
- Marketing teams prioritizing visitor tracking and website personalization
- Teams running email, SMS, and WhatsApp campaigns
- Buyers who want published plans with unlimited contacts at the lower tiers
- Teams willing to add sales or customer-service tools separately
Choose Ontraport if
- Businesses managing payments and subscriptions alongside CRM
- Teams building membership sites and customer portals
- Sales teams that want CRM included in the entry plan
- Buyers who want a 14-day trial
The verdict
The deciding factor is what you want alongside marketing automation. Positive User is the better fit for teams building campaigns around visitor tracking, segmentation, pop-ups, and multiple messaging channels; its Sales and Customer Service tools are priced as add-ons. Ontraport is the better fit when payment management, sales CRM, and membership features need to sit alongside campaigns from the Plus plan. Compare the plan and add-on costs for the features you will actually use.
User.com vs Ontraport: common questions
- Is User.com still available?
- Yes. The vendor now brands the product Positive User and offers paid plans and a seven-day free trial.
- Which is a better fit for website visitor engagement?
- Positive User is the better fit if visitor tracking, website personalization, and pop-ups drive the decision; it lists those features in its Marketing Automation Suite. Ontraport lists marketing tracking and testing in Pro.
- Which includes payment management?
- Ontraport lists payment management among its Plus features. Positive User does not publish a built-in payment-management tool in its plan comparison.
- Is sales CRM included in both starting plans?
- Ontraport includes CRM in Plus. Positive User lists Sales as a separately priced add-on rather than an included feature of its entry Campaigns plan.
- How do their entry prices compare?
- Positive User lists Campaigns at €69 per month billed annually. Ontraport lists Plus starting at $83 per month when billed annually. The prices use different currencies and cover different features.
- Do either of them limit contacts?
- Positive User lists unlimited contacts on its Campaigns, Marketing Automation Suite, and Customer Engagement Platform plans. Ontraport applies plan-based contact limits; check its current plan allowance for the list size you need.
- Does either offer webchat?
- Positive User offers live chat and chatbot tools. Ontraport lists webchat with its paid Inbox add-on, so buyers should account for that extra charge.
- Can I try both without a credit card?
- Yes. Positive User advertises a seven-day trial without a credit card, while Ontraport advertises a 14-day trial without a credit card.