User.com vs Keap
Choose User.com, now branded Positive User, if your priority is behavior-based marketing and website engagement; choose Keap if you want sales, payments, and marketing automation together in a small-business CRM. Both are available, but their pricing structures differ: User.com sells tiered marketing plans with optional sales and customer-service features, while Keap includes its sales and marketing features in one subscription.
Last updated October 31, 2026.
At a glance
| Dimension | User.com | Keap |
|---|---|---|
| Starting marketing price | €69/month, billed annually | From $299/month on monthly billing |
| Sales and payments | Sales add-on; payments not published | Pipeline, quotes, invoices, and payments included |
| Website engagement | Visitor tracking, personalization, and pop-ups on Marketing Automation Suite | Landing pages and forms |
| Contacts | Unlimited on Marketing Suite plans | Contact-based pricing tiers |
| Included email volume | Up to 5,000 emails/month on Marketing Suite plans | Not published |
| Automation limits | 5, 20, or 100 active workflows on listed Marketing Suite plans | Not published |
| Included users | 1 or 2 seats on listed Marketing Suite plans | 2 user licenses |
| Implementation | AI onboarding agent on Marketing Automation Suite | Required implementation package |
| Mobile offering | Mobile app marketing add-on and mobile SDK | CRM mobile app in five published countries |
| Messaging | Email, SMS, and WhatsApp | Email and text marketing; text marketing in the U.S. |
| Integrations | Zapier, Make, API, and listed direct integrations | Zapier, API, webhooks, and third-party integrations |
| Support | Email support and 24/7 self-service chat | U.S. phone support, 24/7 chat, and Customer Success Manager |
Scroll the table sideways to compare each row.
Which should you choose?
Choose User.com if
- Teams prioritizing visitor tracking and website personalization
- Marketers building email, SMS, and WhatsApp campaigns
- Businesses that want unlimited contacts on a marketing plan
- Teams comfortable adding sales or customer-service features separately
Choose Keap if
- Small businesses managing sales and marketing in one subscription
- Teams sending quotes and invoices and collecting payments
- Businesses that want a dedicated Customer Success Manager
- Teams that want a mobile CRM app where Keap offers it
The verdict
User.com is the better fit when visitor tracking, website personalization, and multichannel campaigns drive the decision, especially if you do not need sales tools in the base plan. Keap is the better fit when quotes, invoices, payment collection, and a sales pipeline need to sit alongside marketing automation. Compare the full cost of the features and seats you need: User.com prices some functions as add-ons, and Keap requires an implementation package.
User.com vs Keap: common questions
- Can I still buy User.com?
- Yes. The product is sold on the User.com website under the Positive User brand, with published paid plans and a free trial.
- Which costs less to start, User.com or Keap?
- User.com's Campaigns plan is listed at €69 per month when billed annually. Keap lists a starting price of $299 per month on monthly billing. Those prices are in different currencies and do not represent identical feature bundles; Keap also requires an implementation package.
- Are sales tools included with User.com and Keap?
- Keap includes a sales pipeline, quotes, invoices, and payments in its platform. User.com lists Sales as an add-on to its Marketing Suite plans and includes sales tools in its sales-quoted Limitless plan.
- Which is better for tracking and personalizing website visits?
- User.com's Marketing Automation Suite lists real-time visitor tracking, website personalization, and pop-ups. Keap lists landing pages and forms, but does not publish an equivalent website-personalization feature on its pricing page.
- How do contact and automation limits compare?
- User.com lists unlimited contacts and 5, 20, or 100 active workflows across its three published Marketing Suite plans. Keap prices additional contacts in tiers and does not publish an automation-workflow limit on its pricing page.
- Do User.com and Keap have free trials?
- Yes. User.com advertises a seven-day trial without a credit card. Keap advertises a trial without a credit card, but limits trial accounts to 25 emails and disables payments and text messaging during the trial.
- Can I use either product on a mobile phone?
- Keap publishes a CRM mobile app available in the U.S., Australia, Canada, the U.K., and New Zealand. User.com publishes a mobile SDK and a mobile app marketing add-on; these are not the same as a published mobile CRM app.
- Which offers more hands-on support?
- Keap includes a dedicated Customer Success Manager, U.S.-based phone support, and 24/7 chat. User.com lists email support and 24/7 self-service chat, with additional support and success services varying by plan.