FullEnrich vs Clay
Choose FullEnrich if you primarily need verified emails and mobile numbers; choose Clay if you want to build broader prospecting workflows with AI research, signals, and outreach. Both offer multi-provider waterfall enrichment, but FullEnrich centers on finding and verifying contact details, while Clay combines enrichment with tools for acting on that data.
Last updated November 1, 2026.
At a glance
| Dimension | FullEnrich | Clay |
|---|---|---|
| Primary focus | Contact search, enrichment, and verification | Enrichment, AI research, signals, and outreach workflows |
| Starting paid plan | Pro: $55/month for 1,000 credits | Launch: from $185/month billed monthly |
| Free access | Free trial with 50 credits | Free plan with 100 data credits and 500 actions/month |
| Usage model | Credits per result; work email 1, mobile number 10 | Separate data credits and platform actions |
| Waterfall sources | 25+ sources | 150+ providers |
| Phone enrichment | Included in Pro | Included from Launch; not on Free |
| AI capabilities | MCP server for external AI assistants | Claygent AI web research |
| Email sending | Not published | Clay Sequencer or sending integrations from Launch |
| Integrations | HubSpot, Zapier, Make, and n8n | CRM and warehouse integrations from Growth |
| Developer access | Enrichment API and MCP server | Bring-your-own API keys; HTTP API integrations from Growth |
| Published free limit | 50 trial credits | 200 rows per table |
| Priority support | Enterprise | Growth and Enterprise |
Scroll the table sideways to compare each row.
Which should you choose?
Choose FullEnrich if
- Teams focused on finding verified work emails and mobile numbers
- Buyers who want phone enrichment on the entry paid plan
- Teams enriching contacts through CSV uploads, HubSpot, or an API
Choose Clay if
- Teams combining enrichment with AI web research
- Teams building signal-driven prospecting workflows
- Buyers who want email sending in the same platform
- Teams connecting enrichment to CRM and warehouse workflows
The verdict
Pick FullEnrich when the deciding factor is a focused contact-enrichment workflow with published per-result credit costs and a lower starting paid price. Pick Clay when the deciding factor is building campaigns around enrichment, AI research, buying signals, and email sending. Compare the credits your actual workflow uses rather than treating the two plans' credit allowances as equivalent.
FullEnrich vs Clay: common questions
- Are FullEnrich and Clay close enough alternatives to compare?
- Yes. Both offer multi-provider waterfall enrichment for prospect data. FullEnrich concentrates on finding and verifying contact details; Clay also provides AI research, signals, and outreach workflows.
- Which has the lower starting paid price, FullEnrich or Clay?
- FullEnrich lists Pro at $55 per month for 1,000 credits. Clay lists Launch from $185 per month on monthly billing, with separate allowances for data credits and actions.
- Can I try FullEnrich or Clay for free?
- FullEnrich offers a free trial with 50 credits. Clay offers a Free plan with 100 data credits and 500 actions per month.
- Can both FullEnrich and Clay find mobile numbers?
- Yes. FullEnrich includes mobile phone enrichment in Pro and lists a found mobile number at 10 credits. Clay includes phone enrichment from Launch, but not on its Free plan.
- How do FullEnrich and Clay charge for enrichment?
- FullEnrich assigns credit costs to found data, including one credit for a work email and 10 for a mobile number. Clay uses data credits for marketplace data and actions for platform work, so their credit totals are not directly comparable.
- Does Clay offer anything beyond FullEnrich's contact enrichment?
- Clay publishes Claygent AI web research, prospecting signals, and email sending alongside enrichment. FullEnrich publishes contact search, enrichment, verification, and an MCP server that connects to external AI assistants.
- Do FullEnrich and Clay connect to HubSpot?
- FullEnrich publishes a HubSpot integration. Clay lists CRM integrations and automatic CRM sync from its Growth plan.
- Which should I choose for an enrichment-only workflow?
- FullEnrich is the more focused choice if your main task is finding and verifying emails and phone numbers. Clay is worth considering if that enrichment must also feed AI research, signals, or outreach workflows.
