Encharge vs ActiveCampaign
Choose Encharge if your SaaS team wants email journeys tied to product usage; choose ActiveCampaign if you need broader marketing channels and optional sales CRM tools. Both offer email campaigns and automation, but Encharge centers its workflows on onboarding, trials, and behavior inside an app, while ActiveCampaign offers a wider set of marketing plans, integrations, and add-ons.
Last updated October 31, 2026.
At a glance
| Dimension | Encharge | ActiveCampaign |
|---|---|---|
| Primary focus | Behavior-based email for B2B SaaS | Email and cross-channel marketing automation |
| Starting price | Growth: $99/month for 2,000 subscribers; $79/month billed yearly | Starter: from $15/month billed yearly for 1,000 contacts |
| Product-event features | API events and event-based segments on Premium | Custom event tracking on Pro |
| Sales pipeline | HubSpot and Salesforce integrations on Premium | Enhanced CRM add-on on Plus and above |
| Additional channels | SMS through Twilio integration | Cross-channel marketing on Plus; SMS add-on |
| Monthly email sends | 10x subscriber limit on Growth; 12x on Premium; overages charged | 10x contact limit on Starter and Plus; 12x on Pro; 15x on Enterprise |
| Automation limits | Unlimited flows on Growth and Premium | Five actions per automation on Starter; unlimited on Plus and above |
| Included users | Unlimited team members on Growth and Premium | 1 on Starter and Plus; 3 on Pro; 5 on Enterprise |
| Integrations | 50+ integrations; Stripe, Chargebee, and Zapier on Growth | 1,000+ app integrations; Shopify and WooCommerce available |
| Support | Live chat on Growth; live chat and Slack on Premium | Chat and ticket support; priority email and chat on Pro |
| Free trial | 14 days | 14 days |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Encharge if
- SaaS teams building onboarding and trial-conversion emails
- Teams using product events to segment and message users
- Teams that need unlimited seats on a published plan
- Marketers connecting email journeys to Stripe or Chargebee
Choose ActiveCampaign if
- Teams starting with a lower-priced email automation plan
- Marketers coordinating email with additional channels
- Businesses that want an optional sales pipeline add-on
- Teams needing a large published integration catalog
The verdict
The deciding factor is what your automations need to follow. Pick Encharge when product events, subscriber journeys, and unlimited team seats matter most; its app-event features require Premium. Pick ActiveCampaign when you want a lower-priced entry plan or plan to add cross-channel campaigns and sales pipelines. Check the plan and add-on requirements before comparing costs: neither product includes every capability at its starting price.
Encharge vs ActiveCampaign: common questions
- Is this comparison worth publishing?
- Yes. Encharge and ActiveCampaign both offer purchasable email marketing automation plans, and a buyer building automated customer journeys could reasonably consider either one.
- Which is a better fit for SaaS onboarding emails?
- Encharge is the more specifically SaaS-focused choice for onboarding and trial-conversion emails. Its Premium plan adds API events and event-based segments for campaigns driven by activity inside a product.
- Which costs less to start?
- ActiveCampaign publishes a Starter price from $15 per month billed yearly for 1,000 contacts. Encharge Growth starts at $99 per month, or $79 per month billed yearly, for 2,000 subscribers. The starting tiers cover different list sizes and features.
- Does either product include a sales CRM?
- ActiveCampaign offers sales pipelines through an Enhanced CRM add-on for Plus plans and above. Encharge publishes HubSpot and Salesforce integrations on Premium rather than a built-in sales pipeline.
- Can both trigger campaigns from customer behavior?
- Yes. Encharge offers behavior-based emails, with API events and event-based segments on Premium. ActiveCampaign offers website tracking on Starter and custom event tracking on Pro.
- Are email sends unlimited?
- No. Encharge publishes monthly send allowances of 10 times the subscriber limit on Growth and 12 times on Premium, with overage charges. ActiveCampaign publishes allowances from 10 to 15 times the contact limit, depending on plan.
- Which allows more team members without buying extra seats?
- Encharge includes unlimited team members on its published Growth and Premium plans. ActiveCampaign includes one user on Starter and Plus, three on Pro, and five on Enterprise, with additional seats available for purchase.
- Can I try Encharge and ActiveCampaign before paying?
- Yes. Both Encharge and ActiveCampaign publish 14-day free trials.