Coldlytics vs Lusha
Choose Coldlytics if you prospect local businesses and want researchers to fill gaps in your lead lists; choose Lusha if you need a searchable B2B database, buying signals and CRM enrichment. Both offer contact reveals, browser extensions and API access, but their most distinctive workflows differ: Coldlytics takes custom research briefs, while Lusha emphasizes searching, scoring and enriching records across a sales team’s tools.
Last updated November 1, 2026.
At a glance
| Dimension | Coldlytics | Lusha |
|---|---|---|
| Prospecting approach | Local-business database plus on-demand contact research | B2B database plus account intelligence |
| Custom contact research | Hand-sourced lists built to a targeting brief | Not published |
| Buying intelligence | Company filters and firmographics | Buying signals, ICP scoring and lookalikes |
| Platforms | Web app, Chrome extension, API and MCP | Workspace, Chrome extension, API and MCP |
| CRM integrations | HighLevel and Pipedrive | Salesforce, HubSpot, monday and Zoho |
| Outreach integrations | Instantly, Smartlead and lemlist | CRM and automation integrations |
| Free plan | 25 credits per month; one seat | Up to 40 credits per month; one seat |
| Paid plans | Starter $49, Growth $99, Pro $299 per month; custom Agency | Starter, Pro and Premium; custom Scale |
| Email and phone reveals | 1 credit per email; 1 credit per instant direct dial | 1 credit per email; 5 credits per phone number |
| Research-task credits | 5 credits per delivered contact | Not published |
| Credit rollover | Paid-plan credits roll over until cancellation | Monthly-plan credits roll over up to twice the plan limit |
| API access | REST API included on every plan | API on every plan; stricter limits on Free and Starter |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Coldlytics if
- Teams targeting local businesses and their owners
- Buyers who need hand-researched contacts built to a brief
- Agencies sending prospects to HighLevel or outreach campaigns
- Teams that want published month-to-month paid prices
Choose Lusha if
- Teams prospecting across a large B2B contact database
- Sales teams using buying signals and account scoring
- Teams enriching Salesforce or HubSpot records
- Buyers needing native CRM workflows
The verdict
The deciding factor is how you want to find contacts your existing search misses. Pick Coldlytics for local-business targeting and hand-sourced lists built to a brief, with research priced separately in credits. Pick Lusha for database-led prospecting, buying signals and native Salesforce or HubSpot workflows. If both sound plausible, test each free plan against the same sample of target accounts before buying credits.
Coldlytics vs Lusha: common questions
- Is Coldlytics vs Lusha a useful comparison?
- Yes. Both sell B2B contact data for prospecting and offer free plans. Coldlytics also builds hand-researched lists to a brief, while Lusha emphasizes database search, buying intelligence and CRM enrichment.
- Which is better for finding local-business owners?
- Coldlytics is the more targeted fit for local-business owners: its database focuses on local businesses, and its research team can source decision-makers who are not already available to reveal.
- Which is better for Salesforce or HubSpot teams?
- Lusha publishes native Salesforce and HubSpot integrations for syncing and enriching CRM records. Coldlytics publishes direct CRM connections for HighLevel and Pipedrive, plus an API and CSV export.
- Do Coldlytics and Lusha have free plans?
- Yes. Coldlytics publishes a free plan with 25 credits per month and one seat. Lusha publishes a free plan with up to 40 credits per month and one seat.
- How do their contact credits differ?
- Coldlytics charges 1 credit for an instant email reveal, 1 for an instant direct dial and 5 for a hand-researched contact. Lusha charges 1 credit for an email reveal and 5 for a phone-number reveal. Other actions may also use credits.
- Can either product build a list from my targeting brief?
- Coldlytics accepts targeting briefs for hand-sourced contact lists and says it can deliver up to 1,000 leads within 24 hours on business days. Lusha publishes searchable prospecting and enrichment tools, but does not publish an equivalent hand-research service.
- Do both products offer an API and browser extension?
- Yes. Coldlytics and Lusha each publish a Chrome extension, an API and MCP access. Lusha states that its Free and Starter API access has stricter rate limits.
- Which should I try first if contact coverage matters most?
- Try Coldlytics and Lusha on the same sample of target accounts. Their published free plans let you check which product finds the contacts you need before choosing a paid plan.
