Are AppDirect and TD SYNNEX direct substitutes?

They overlap in branded cloud marketplaces, but their buying models differ. AppDirect sells marketplace software; TD SYNNEX combines its StreamOne platform with distributor catalog access and reseller programs.

Which should I choose to build a marketplace for my own products?

AppDirect is the closer fit for a business building a marketplace around its own products and third-party offerings. Its published plans include storefront, vendor-management and, on higher tiers, checkout features.

Which should I choose to resell cloud-provider products?

TD SYNNEX is the closer fit if distributor sourcing is the priority. Its StreamOne marketplace supports purchasing and provisioning cloud services, including offerings from AWS, Microsoft and Google, subject to applicable partner programs.

How much do AppDirect and TD SYNNEX cost?

AppDirect publishes marketplace plans at $799 per month for Starter and $1,499 per month plus transaction fees for Professional; Enterprise pricing is custom. TD SYNNEX does not publish a comparable StreamOne marketplace price list.

Can both provide a branded storefront?

Yes. AppDirect publishes branded online-store capabilities, while TD SYNNEX offers pre-built or configurable white-label storefronts through StreamOne. AppDirect’s Starter plan does not include checkout.

Which integrates with PSA software?

TD SYNNEX explicitly publishes StreamOne PSA connectors, including ConnectWise and Autotask. AppDirect publishes identity, billing, payment and developer integration options; its cited marketplace materials do not specify those PSA connectors.

Can I try either platform before committing?

AppDirect advertises a 30-day free trial for its marketplace platform. TD SYNNEX offers a StreamOne demo request; a public free-trial offer is not published.

Do both handle customer subscriptions and billing?

Yes, with different terms and workflows. AppDirect lists subscription billing and invoicing on its Professional and Enterprise marketplace plans. TD SYNNEX describes StreamOne subscription management, consolidated billing and customizable invoices for resellers.

AppDirect vs TD SYNNEX

Choose AppDirect if you want a subscription-commerce platform for building a marketplace around your own and third-party offerings; choose TD SYNNEX if you want to resell products through a distributor’s cloud catalog and StreamOne platform. Both support branded storefronts and subscription operations, but the deciding question is whether you are primarily buying marketplace software or joining a distribution channel.

Last updated November 1, 2026.

At a glance

AppDirect compared with TD Synnex, one row per dimension
Dimension	AppDirect	TD Synnex
Primary offering	Subscription-commerce marketplace platform	IT distribution with the StreamOne cloud platform
Catalog approach	Own products and third-party vendor management	Distributor catalog and cloud-provider programs
Marketplace pricing	Starter $799/month; Professional $1,499/month; Enterprise custom	Not published
Transaction fees	Professional: 1% first-party and 5% third-party GMV	Not published
Access requirements	30-day marketplace trial; paid plan for launch	Reseller agreement; provider authorization where required
Storefront	Branded online store; checkout on Professional and Enterprise	Pre-built or configurable white-label storefront
Cloud providers	Third-party products and services through marketplace integrations	AWS, Microsoft and Google supported in StreamOne
Integrations	Identity, billing and payment integrations; developer APIs	Commerce APIs and PSA connectors, including ConnectWise and Autotask
Billing	Subscription billing and invoicing on Professional and Enterprise	Consolidated multi-vendor billing and customizable invoices
Published plan limits	Starter: 2 admins; Professional: 5; Enterprise: unlimited	Not published
Support	Starter and Professional: online chat, 8 a.m.–8 p.m. ET	Ion portal tickets; after-hours requests handled during business hours

Scroll the table sideways to compare each row.

Which should you choose?

Choose AppDirect if

Companies building a marketplace around their own offerings
Teams managing third-party vendors and partner relationships
Buyers who want published monthly platform prices
Businesses needing configurable checkout and subscription billing

See AppDirect

Choose TD Synnex if

Resellers sourcing cloud services through a distributor
Partners selling AWS, Microsoft or Google offerings
Teams wanting cloud purchasing, provisioning and billing in StreamOne
Resellers connecting marketplace operations to PSA tools

See TD Synnex

The verdict

AppDirect is the better fit for a company designing its own digital storefront, partner ecosystem and checkout experience, especially if published software plans matter to its evaluation. TD SYNNEX is the better fit for a reseller whose priority is access to cloud-provider programs, purchasing and provisioning through StreamOne. Compare the AppDirect plan you need with the TD SYNNEX programs you qualify for: features and commercial terms depend on those choices.