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Matching Supply with Demand using Smart Inventory Forecasting

Dominic Sutton
Dominic SuttonLinkedin Brands
Founder, Stocktrim
NachoTuesday Webinar, Tuesday
April 29, 2025

Webinar summary

This Nacho Tuesday episode features a discussion with Dom, the founder of StockTrim, a software solution designed to optimize inventory management for small and medium-sized product businesses. Dom shares his personal experience of losing significant money due to poor inventory management, which inspired him to create Stock Trim. The software integrates with existing inventory and accounting systems to analyze data, identify opportunities and risks, and provide intelligent purchase order suggestions. The core benefits highlighted are improved cash flow through reduced overstocking, minimized stockouts leading to better service, and significant time savings through automation and simplified decision-making. The conversation also touches on the limitations of traditional spreadsheet-based inventory management, the role of AI in Stock Trim (emphasizing practical usefulness over hype), and strategies for managing seasonality and future-proofing supply chains. Dom emphasizes StockTrim's ease of use, affordability, and commitment to customer service.

Key Takeaways:

  • Stock Trim addresses the challenges of inefficient inventory management, which often leads to tied-up cash flow, stockouts, and wasted time for small and medium-sized product businesses.
  • The software integrates with existing systems to read data, provide insightful dashboards highlighting inventory health, and suggest optimized purchase orders.
  • Traditional Methods are Flawed: Relying heavily on spreadsheets ("Taj Mahal spreadsheets") for inventory management is prone to errors, lacks scalability, and hinders business growth.
  • Stock Trim incorporates machine learning and AI for forecasting and is introducing generative AI to allow users to query their inventory data easily. The focus is on providing useful AI rather than just following trends.
  • While no magic solution exists for unpredictable markets, Stock Trim allows for scenario planning, such as considering alternative suppliers and lead times.
  • Stock Trim integrates with popular e-commerce platforms, POS systems, and inventory management software to ensure data alignment and efficient workflows.
  • Stock Trim is designed to be user-friendly, with a focus on intuitive dashboards, and offers a free trial with full feature access and no upfront credit card requirement.
  • As a smaller company, Stock Trim prioritizes customer interaction and support, aiming to be more responsive and helpful than larger tech corporations.
Read the full transcript →

Full video transcript

Good morning, everybody, and welcome to another Nacho Tuesday. Today, I have Dom here with Stock Trim. He's the founder over there. And without further ado, we'd love it if you could introduce your company and what you guys do.

(Dom): Yeah, for sure. Um, we add inventory management systems, or systems of record.(00:34) So, basically, what Stock Trim does is it reads all the data that's in your inventory recording system, whether that's an MRP, ERP, inventory management, e-commerce, or platform. It reads all the data, dashboards it, then shows you where the opportunities and dangers are in your inventory, and then we'll pass it through to suggested purchase order plans.(01:03) So, basically, the whole objective of Stock Trim is to provide you with a fully optimized inventory. So, for our clients, which are mostly small and medium-sized product businesses, what this means is that you can gain additional cash flow by not having too much stock on your shelves when you don't need it.(01:24) So, as many of your customers would know, having your cash tied up in inventory is a lost opportunity in terms of how you can deploy it elsewhere in the business. And the other thing is that it prevents stockouts, which is a service issue. So, for those that are selling products or making products, if they're missing a SKU, then obviously that can cause upsets in production plans, but also can really upset customers if they're trying to buy something on a website. So, stockouts are a lost

(01:58) opportunity in terms of profit and service levels. And the third key outcome for businesses was really the time saving because of Stock Trim's automation. It's got a bit of machine learning in there and a bit of AI, and it's a big data play.(02:14) It's reading a lot of data and projecting it out, making it all very simple for business owners to make informed decisions. So, that's, in a nutshell, sort of what the system, what the software does.

NachoTuesday: Sounds great. Uh, what got you to start this company? Where did it all begin? Did you have experience in logistics or more on the software side?

(Dom): I'm actually a sales and marketing guy.(02:36) Um, I have a co-founder who's a developer. So, he's the "propeller head" in the relationship. So, um, yeah, good question. I have an origin story, I guess. Um, in my ad agency, I had a toy business that was a customer. And I, in my wisdom, decided I'd like to buy his business because I saw a lot of opportunities in what he was doing and doing wrong.(03:02) So, I promptly went and bought this business, and it ended up being a massive issue for me. And the issue was that the inventory was a complete mess. And I didn't really see the danger in it because I wasn't experienced in product businesses. Um, I'd always been advertising product businesses, but I hadn't been actually managing inventory.(03:26) So, the story is that I lost a dollar a minute for a solid 24 months, which adds up to around about $1.2 million if you're quick with your calculator. Um, but basically, what this all led to was there just wasn't any visibility. There was a lot of guesswork, spreadsheets, and mistakes in how inventory was being planned in that business.(03:49) And if I had had a tool like Stock Trim, which for that toy business would have cost $199 a month, if I had had that tool, we would have known very quickly where our dangers were, and that would have saved me the bleed that was happening in that business with its cash flow and profitability.(04:07) So, that's the story.

NachoTuesday: Yeah. A lot of times you don't know until you look under the hood, right?

(Dom): Yeah. And there are a lot of businesses out there that, right now, think they're pretty good with their inventory, but Stock Trim is like a little bit of a body check. As soon as you run your data, it'll show you pretty quickly where your hidden dangers are.(04:26) And there are lots of businesses out there, especially in e-commerce, that are sitting there with way too much product on their shelf. Some of them are actually almost illiquid because they are so product-focused and having as much on the shelves as they possibly can that they actually have too much stock that they're going to sell in the next period.(04:50) So, to raise some capital, they actually have to discount their existing stock in order to get some cash flow back into the system.

(Dom): Yeah. And there are a lot of businesses out there that, right now, think they're pretty good with their inventory, but Stock Trim is like a little bit of a body check. As soon as you run your data, it'll show you pretty quickly where your hidden dangers are.

(04:26) And there are lots of businesses out there, especially in e-commerce, that are sitting there with way too much product on their shelf. Some of them are actually almost illiquid because they are so product-focused and having as much on the shelves as they possibly can that they actually have too much stock that they're going to sell in the next period.

(04:50) So, to raise some capital, they actually have to discount their existing stock in order to get some cash flow back into the system.

NachoTuesday: Yep. Yeah. And they're just losing money on that too, right? So, I guess what do companies currently do to forecast demand? Are they still using a lot of spreadsheets these days or?

(Dom): Yep. Yeah. Um, the market we're addressing, I mean, is the SMB, the small to medium-sized business market. And it's a large market, but it's also a challenging market because a lot of small to medium-sized business owners, they didn't get into business to be inventory managers or data scientists, right? So, a lot of them have a great idea, a great product, and they're just scaling.

(05:28) You know, people like your stuff, they're buying it, and next minute they know they have a one million turnover, two million, and they're going up. And then what's happening is they go, "Yeah, I need an inventory recording system." So, most of them get a system that records what's coming in and out of their warehouse, right?

NachoTuesday: Makes sense.

(Dom): And most of them have a cloud accounting package like Quickbooks or Zero or something like that. That makes sense as well. So, the tech stack is stacking up. Yeah. Um, and then the thing that's, the thing where we fit in is, yeah, after all this nice tech stack going from accounting to inventory management, maybe even shipping software, then they just drop to CSVs or to Excel spreadsheets basically and apply some formulas, and they end up with what I call the Taj Mahal spreadsheet. It's a

(06:17) It's usually something that's been created by somebody in the office. Usually, one person knows how it works; everybody else is clueless about it. And that's their thing. And this Taj Mahal can be great initially, but then it really has an end of life, and it actually starts impeding the business at a certain point. And smart business operators realize that to scale profitably, they need to fix this end of this tech stack.

(06:54) And that's where Stock Trim comes in.

NachoTuesday: Yeah, I've definitely had experience with that myself too. I used to have a consumer products company as well. Um, so, you know, managing inventory was always, you know, not my special, you know, my special uh, not my gift, I guess.

(07:10) So, I was focused on creating products, selling them, doing the marketing side, of course, but um, you know, we'd always have fun stuff, right?

(Dom): Yeah, exactly. Yeah. That's what business owners want to do. They always want to do the fun stuff, but a lot of times, you know, it's the money's really made on the margin, right? It's those small little, you know, death by a thousand cuts that gets a lot of companies.

NachoTuesday: Yeah.

(07:29) And that that's a term I've used before: "death by a thousand cuts." You know, there are a number of different ways, but cash, you know, cash is important in a business. Cash flow, and we need you need to keep the health of your business by really focusing on your supply chain.

(07:49) And some businesses don't really realize they have a problem until they take a closer look.

NachoTuesday: Yep. Or until it's too late, right? They can't pay for the next inventory run.

(Dom): Yep. Exactly. And you know, then next minute they're going to the bank to get more money to pay for fresh stock when the other stuff is sitting in their warehouse aging and turning into something that's going to expire or is only going to be moved by discounting, which is a huge problem.

(08:15) Yeah. Exactly. Losing a lot of money there, I guess. Um, what are some common causes for supply and demand mismatches? I mean, you mentioned the spreadsheet, so it seems like, you know, maybe one person kind of knows the spreadsheet in and out, but everybody else on the team doesn't.

(08:30) Is there anything else there that kind of leads to these situations?

(Dom): Yeah, there are external events. I mean, obviously, there's some geopolitical turmoil going on around.

NachoTuesday: Haven't heard of it.

(Dom): Yeah, you may have heard of it. Yeah. Um, you know, there are things like strikes, port strikes a while ago.

(08:51) There are external factors and internal factors. And one of the biggest internal factors is just assumptions and human bias, right? Um, that's one. Um, so, you know, things like, "Oh no, we need those things because last year we sold heaps of those, and we're going to sell more this year."

(09:13) Um, are you really? Um, you know, we need to have a look at that. So, one thing we've gotten back from a customer is that it helps us, it creates discussions. Stock Trim creates discussions. So, it actually challenges. So, it's enough to stop everybody in their tracks from going and ordering what they did last year and saying, "Right, why is Stock Trim saying that? Let's have a closer look at it."

(09:35) And they can override what Stock Trim predicts. Um, it's not that you have to follow exactly what Stock Trim does, but it gives recommendations, and we strongly recommend that those recommendations are followed. But, you know, you can still factor in your own perception. But humans can be flawed, and also, you know, a second look at something is always helpful as well.

(09:58) The other thing that happens is just genuine errors. Um, you know, when you're playing around with spreadsheets and you're literally data inputting something, if you get a zero wrong, um, you know, this can manifest over 12 months into something quite significant. So, um, that's one as well. Um, you know, customers innovating, they're adding new product lines, we will predict new product line demand for you and implement that, including right down to the bill of materials. So, all

(10:29) the SKUs, all the child SKUs that are in a parent SKU, it'll forecast those as well. So, it really takes the heavy lifting and the head-scratching and the administration out of that as well. So, um, but yeah, a lot of it's just quite basic errors, but extrapolated out, they can be quite significant.

NachoTuesday: Right.

(10:54) So, how does the smart inventory forecasting work? I'd love to learn more about that. So, does it take a look at seasonal trends as well? Does it account for that? It looks like obviously at prior sales data as well too. Um, would love to learn more about how that works.

(Dom): Yeah, it looks at seasons.

(11:10) It looks at where your stock is and what volume you need it based on. So, you can look at the demand and volume through different locations, whether you're a retailer, you've got e-commerce, you're treating your e-commerce platform as your retail shop front, but you might have different depots around the country.

(11:33) So, it'll predict all of that based on velocity, seasonality, locations, lead times from suppliers, any of the data that you've got in your inventory management system, it'll extrapolate, look at, and dashboard out for you. So, um, like I said, it's the time—we've had comments that, yeah, all the bells and whistles as far as prediction goes,

(12:01) which is great, but you know, sometimes it's just the time saving that actually is one of the biggest values, especially for busy small business owners. You know, let's say you're in a team of, you've got a company, you've got 20 people, you might be turning over, you know, $4 million or something like that. Um, you know, you're still in the trenches, you know, at that level.

(12:24) And um I can relate because I'm a small business owner, having had businesses in the sector obviously, and a lot of my friends and colleagues have got businesses that size, and um you don't really get a chance to sit back and look at everything strategically. You're still tied up, and you've got 50 things to do each day, and um pouring over spreadsheets for, you know, three hours of it isn't really what excites you.

(12:51) Like you said, you want to get into the product and marketing side.

NachoTuesday: Yep. You want to be working on the business, not working in the business as much as possible.

(Dom): That's it. That's it. Yeah. Time is the most valuable resource really. Yeah. And automation, smart automation helps you do that. Um, we try to make it as accurate, affordable, and easy to use as possible.

(13:13) We know that our customers aren't inventory planners. I mean, some of our clients do have specialist inventory planners, which is great. Um, but a lot of our clients, the owners still, um, are still doing their inventory planning, looking at POS, sending them out, that sort of stuff.

NachoTuesday: Yep.

(13:31) But what would you say to anybody that's maybe a naysayer for automation?

(Dom): Um, well, don't knock it till you try it. I mean, look, um, automation in general, well, I mean, look, there are plenty of examples of, well, you know, with a whole bunch of things really where the first time, everyone says, "Oh, no, nobody likes change. Let's be honest.

(13:57) There's a resistance. Um, and it's uncomfortable. Um, we sometimes get friction between the owner and the person who had that Taj Mahal spreadsheet." Yeah. Um, that I was talking about, the person who created it, they go, "Oh, oh, you want to put automation in to replace my fancy spreadsheet?" I'm not really that keen on that idea, but it really comes down to the dynamics within the business for change.

(14:22) Um, and how committed the owner is. I mean, it's their business, but you want your staff to come alongside, but there's always that change. And um, I really like to focus on outcomes. Features are great, and we've got some great features in Stock Trim, but when I'm talking to business owners, I just roll out those three: the 20 to 40% saving in working capital, the 50% reduction in stockouts, and the 75% time saving.

(14:50) Most business owners go, "Yeah, they look like some pretty good metrics that could really do some nice things for my business." Um, inventory planners, the guys who are using the actual software a lot day in day out, they just want things to make their life easier and make their life simpler and everything to work.

(15:08) So, that's slightly different focuses.

Yeah, that's a great way to kind of pitch it too, right? It's really what the outcome is from it. It's not really that automation is just a feature, right? And like you mentioned earlier, you still have a human in the loop. So, it's just, you know, if you want to take the recommendations, you can, but if you don't, you don't need to, of course.

(15:25) Yeah, there's a comment, there's a comment about um, you know, AI right now, like, um, we've got AI in the software, machine learning, we've had it right from the start, we needed machine learning, it's a sort of basic, early, early old school AI, right? Um, and then there's, and then there's now there's generative AI or agentic AI and those sort of things. Um, what we have to be very careful about when we're talking about AI is like, this is AI, we need to have AI in the software that's useful for small businesses. It's

(15:52) all very well having all these bells and whistles, but what does it actually mean? And a lot of the world's very captured at the moment on what's exciting, like, "Holy, you know, that's amazing," but is it useful for your business? You know, um, and yeah, there's some amazing stuff out there, but you know, it's crazy times at the moment regarding AI, and you know, you can be chasing a lot of rabbits

 

(16:21) I think they call it. Um, most most entrepreneurs who are watching this will understand exactly what I'm talking about. It's like you can you can open up your computer, get a bunch of exciting emails about the latest thing or see something on social media. It's like I and wow, that's amazing.

(16:37) I need that in my business, but how are you going to actually use it? How much time can you put into making it effective rather than just chasing a whole lot of different aspects? So Stockrum takes new technology that's out there and makes it very use easy to use for um for the average business owner.

(16:54) Yeah, that's a great point. I see a lot of people just saying let's throw some AI on it, you know, or a lot of companies launching saying, you know, we got some sort of blockchain aspect to it, but like did it need blockchain to solve the, you know, to solve the problem? Like does it really need AI? Um AI is a great tool, but you know, only if it's applied in a way that creates a meaningful impact.

(17:12) Yeah, there's and there's a tension between um who where the the stakeholders too like sometimes you know stakeholders are your customers but also things like we're a start we're we're a software company we've got investors we're raising capital so there's certain things out there that will get you way more attention if you just say it in your invest in to your investors like you know generative AI was is one you know it's like oh yeah let's have a look at that um but is it is it is it useful

(17:37) and we are using generative AI in a useful aspect just to help Our customers ask general questions of of of the of the AI across their whole the whole data set, you know, so with it contained within the integration. I like that. So you could ask it questions about uh about the data set like predicting, you know, maybe when do you expect me to run out of inventory? What if we order this amount? When would we run out? You could ask it those.

(18:04) Yeah, we we're providing all the information, but if if you if you can't be bothered going through the tabs and finding it, you can you can ask that question. that's just coming out coming out with our software shortly. So that's neat. Um yeah and and you know you need to be able to query certain things and the other thing is how do I use this or where do I find this thing? You know the key the key thing about software is like there's always a learning curve and um if you know and we're all impatient we're getting more impatient aren't we

(18:30) as answer at your fingertips right there. Yeah. You just want you just want to get in. It's it's a work right. I don't want to learn anything. Um And you know, guys like Apple and Tesla to a certain extent that they've got very intuitive interfaces that that which I love, you know, just you just you don't really need to read a manual on how it works. It's kind of intuitive.

(18:51) We we're trying to make it like that for for business owners because they don't want to sit down and go through um months of onboarding to use how our system. So we tried to make it so that any uh business owner can sign up for a free trial and get get going within probably depending on as fast as the data loads.

(19:08) So depending on how much how much SKS you got um it can be anything from 15 to minutes to a couple of hours depending on how much data we have to pull through the API connection. It's not bad. What what kind of integrations do you guys have? I know a lot of business owners the first question they'll have is you know does it integrate with my existing systems? Uh could you maybe highlight some of those integrations? Yeah, we um we we have a really interesting way of qualifying our integrations. I mean, we

(19:35) have an ICP, you know, we we're firmly targeted at SMB product businesses, and we've got a really some really strong aspects for manufacturers and wholesalers, but we are rolling out way more features for e-commerce as well. Um, so we got the integrations, the classics for e-commerce like Shopify, Big Commerce, um, um, you know, and we got this the the point of sale ones like Lightseed and Square and, um, I hope I'm forgetting a few, of course, but um, and then we got the classic list. It's tough

(20:04) to remember. Yeah, we got a huge list. But um and and the classic inventory management guys like um Sinse and Unleashed um Inflow Inventory, Katana um and um who else? Zoho and um yeah uh a a bunch of others. So we're sort of um we're sort of covering as many as we can in the markets that we're um we're wanting to play.

(20:32) And at the moment, you know, we we do really well in Australia and and and and the US is fast becoming our biggest market. 75% of our traffic is is the US. Um but we do well in UK, Canada, Australia, um United States, and and New Zealand. Um where I'm originally from as well. Very nice. Yeah. Heard nothing but good things about it.

(20:54) Um yeah, I would love to hear uh maybe some real world world examples where you guys uh helped the company with some smart forecasting and how that uh let us know how kind of improve that comp that company's supply chain. Yeah. um a a couple one one that springs to mind is one of our one of our earlier customers um company um that they um they're an e-commerce company in um a wholesale they're actually a B2B e-commerce company in LA and um they got a hold of us and and they were they were basically um they were marketers really

(21:29) they weren't really inventory guys but they had quite a big business and they were selling a bunch of paraphernalia around mostly around um by the looks of it, but around um weed actually. And um and we we've had quite a few um customers in in the um that that sort of that sort of area and and and consumer goods in general, but um particularly in some of these emerging industries.

(21:55) Um and that these guys were um you know they they were the inventory was was a mess to the point yeah like I said they were struggling with cash cash flow because they were buying the wrong things. They had them in the wrong quantities and they they they really couldn't didn't have any clarity visibility across the business and what what they also found because our marketers they found some marketing angles for it.

(22:17) So they use stock trim also apart from saving cash and and ordering the right quantities um um they also used it to decide what to promote um because um as they were clearing off the excess they could look at what what what they had what they weren't going to run short of and we possibly can have excess of so they could promote that stuff safely without without running into um stockouts.

(22:43) So those guys really improved their whole metrics across like the three key things you know the the cash flow um the um without quoting specifics about their financials um definitely reduce those stockouts because they were a wholesaler as well so they were supplying um other other entities which is important if you're a wholesaler by the way you know your whole business is right product right place right time right and if you can't do that you got no business being a wholesaler distributor so to me stock trim should be something like stock

(23:13) should be just a no-brainer and um um for importers exporters as well the same thing. So um and then obviously these guys were marketers they didn't really want to be embedded in inventory systems the whole day. So they love the fact that they could just look at a dashboard know what to do and um and go do it.

(23:33) And um because Stockrum does democratize this function in the business. What I mean by that is no person sort of can sit holding on to it. Anybody can jump into the system and have a look and without without altering anything because the system does all the work. Um you know the directors could come in and have a look and and and see what's up and make decisions and sit around and have have a discussion about it.

(23:57) So that was they really enjoyed that and um it really changed their business. Yeah, it's great. instead of like asking for something then getting a big spreadsheet like you mentioned and not knowing where the first thing the first place to look in that spreadsheet. Yeah. It's like what is this? What does this mean? Like I mean Stock has we we we focus on a very easy to use um dashboard that um that visually shows um where things are going and and and even for most people they can understand a nice decent line

(24:28) line graph, you know. Yep. Yeah. Easy button, right? Exactly. Nice. Uh so I guess what other strategies can business use to uh manage maybe seasonality or demand spikes? Um obviously your your systems optimized uh to kind of handle with some of that. Yeah. Um it's basically just um we've got different you can put in different parameters depending on your business.

(24:54) So we we deal with all sorts of businesses with different seasonality spikes, fashion um um you know manufacturing. Um so these these businesses all face different different issues. So basically the system will adapt to your it reads the data and looks at what you how how how you how your peaks and troughs work and adapts to that.

(25:20) So you can change that if you wish to. So you can build in, for example, you've got a traditionally busy time at um Black Friday, for example. Yep. Um and this year you're not you're going to do additional sales. You're going to push something a little bit harder. You can jump into the system and tell the system that you're going to actually do something a real crazy this year and you're expecting a higher than normal um sales period.

(25:50) So you can actually go in there and encourage the system say look we think we're going to do 20% higher and throw that extra data set in and it will adjust all forecasts. Now you might be sitting here in March when Fridays later in the year um will go through and look at all your suppliers and your lead times.

(26:10) Some might be in well maybe not so much these days with tariffs and things but in China for example with a say a six a six week lead time and some might be just down the road. So it'll look at all these all these all these factors and um factor in uh locations and build that all so that you'll have just the right amount of product to fulfill those promot that promotional period and your expected level of sales at that time.

(26:36) So, it's taking all that um all that seasonality and fluctuation um and bringing it back to the present for when you're doing your POS for the for the for those f future incidences. Makes a lot of sense. I guess uh on that subject, how can uh businesses futureproof uh themselves, you know, for any potential inventory supply chain manage management issues that might come along, especially with unpredictable markets like the trade war and everything going on right now? Oh, that's a really good question.

(27:09) No magic answer for that one. Who knows, right? If you're creative, you can use stock trim for different things. So, you could scenario plan using Stock Trip. So, you could look at um you could look at, for example, um so you got a supplier who for some reason is going to be potentially problematic from a lead time point of view.

(27:27) um you could put in a different supplier set and um look at alternative alternative scenario based on supplier locations and things like that. So so Stockton recognizes um supplier locations but also locations of your depot and where they are and um so it will it will give you the implications on when you should order um and from who depending on where they are and what their lead times are.

(27:54) So yeah, um it can it can troubleshoot potential roadblocks. Same thing with things like port strikes and um or or if some one of your suppliers just turns around and goes out of business. Maybe even playing with like the the potential tariff rates and like what what that would do to your pricing and everything too, right? Yeah.

(28:14) Yeah. Yeah, I mean a certain amount of pricing information is is driven uh via the system of record because you got to remember stockrum can't act alone around around that. We it has to align with the system of record and we we we have a two-way communication with most um inventory recording systems. We have to because a lot of people we we we stock room will produce purchase orders.

(28:37) It automate automates purchase orders for you. Um, but the problem is you really do want to push those POS back and the sock room will do this back into your inventory recording system because you want your everything to be aligned. You don't you can't just be off ordering and and then the system of record not really realizing that that stuff's on order.

(28:58) So um so the two s the systems synchronize um so you always have up to date information. So, that's really important because um the objective is to have a optimized up-to-date uh record of your inventory. Yep. Sounds good. Uh so, I I guess what are the three key takeaways that you want people to learn about your product today and why they should uh pick it up today? Oh, jeez. Uh three key things.

(29:25) Um look, people are often looking at these things like, oh, how much is it to subscribe? It's like just look at it um what the what the what the difference between having something like this and not and and most customers if they really are honest about it and if I was sitting face to face with them and say what do you sell okay you sell this what is each sale worth this much what's the cost of not having that item sell um y and what's the cost of having too many of those items to sell and pretty

(29:55) quickly you realize the cost of a subscription to something like stock which we've bled down to be very affordable for small businesses um the opportunity cost is is is is like the return on investment is is is crazy good, right? Um the other thing that you really need to know is that um it's it's not complicated.

(30:18) We are in an ecosystem where some of the supply chain software can be complicated. I think um inventory management systems have a much longer onboarding and learning um thing. There's a lot more moving parts. We're a very easy tool to add on. We just we literally clip on, push a button, load your API key, and it it starts pulling your data, and you you literally can be up and running um within a few hours of even knowing that we exist.

(30:45) Um what's the other thing? Oh, we look we um we have because we're small and a we're a startup still. We um we're not a huge globe. We are operating globally, but we're not a globally uh recognized software company is like we've made it our objective to um be leap the frog as far as what SAS SAS companies are like.

(31:08) And um we uh we try to employ and interact with our customers as they like to be. Um, and I one of my pet peeves with dealing with global tech companies is they as they get bigger, they just seem to get harder to deal with, right? Yep. Customer service becomes an afterthought. Yeah. And you get handed over.

(31:29) I mean, um, I don't know about you, but you you sign up for something, you go through about five different people and and um and it's hard to cancel if you want to even. Yeah. Exactly. And you become a little bit exacerbated the process. I'm very we know I know because I've been a a a a business like what our businesses what our customers are like.

(31:50) Um I know how frustrating it is. Um and you just want someone to just help you to get where you need to go. And so we're very committed on to that um to that objective. We're here to help you grow your business. We're not here to just to sell you some software, right? um we our customers will only keep subscribing um as long as we're delivering the goods.

(32:13) So, and we know that. So, um we're very focused on that. And um while our team's mostly based in New Zealand, we don't make our geography an issue. Um in fact, we've had feedback from American customers. We're way faster to respond to any query than um even American American software guys. So, yeah.

(32:32) And you're you're even taking this call at 10 o'clock your time. Exactly. Exactly. just like 10 o'clock a.m. Exactly. Exactly. So, it's it's it's no problem for us. We're used to it. Well, definitely show it. So, Tom, it's been uh great talking to you today. Where can people learn more about your guys' product? Yeah, the the best thing to do is just go to the website dubdubdubstocktrim.com.

(32:55) Um and you're welcome to request a demo. There's no there's no charge or anything like that for a demo. Um a live demo at this stage. We haven't fully automated it yet. Um, and or you can have do a free trial. And that's the other thing just to just to mention is like guys, you get two weeks free free access to the stuff.

(33:11) We don't even limit the the feature set. So, you get free free two years. So, free two two two weeks, sorry. And um even if you just want to body check your your inventory at the moment, just give it a go. We're not going to um we're not going to chase you down and hunt you down and um make you pay for it.

(33:29) It's no credit card, just you get two week two weeks access, no problem. You guys are definitely SMB friendly. Uh we're glad to be partners of you guys as well. Um we also stocktrim in our marketplace nacho nacho.com. Um so that's stocktrim.com you said again. Yeah, that's it. That's great. All right, Dom.

(33:47) Well, it's been great having you on tonight. Um and and thank you for making the time this evening and uh we look forward to growing our businesses together. Great. Thanks, Andy. Thanks for having me on. Thank you. Cheers

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