Helping businesses define how they go to market. Our well oiled 5-step gotomarket planning process spans research, foundation, alignment, technology, and strategy. It will set your business off on the right foot, whether you need investor marketing materials, a leader to create and drive long term gtm strategy and growth for your company, or anything in between. We're here to help you achieve exceptional growth.

We have helped launch over 100 products, brands, and services. Our expertise spans helping start-ups seeking fundraising materials to product line launches costing tens of millions of dollars with brands like Amazon.com, Weber, Charbroil, Scotts, Toro, and Encore Capital. Completing over 15,000 A/b tests has ingrained an innate sense of visual creative design aesthetic that makes our hypothesis incredibly strong and conversion rate optimization a specialty for us. Our experience cuts across data driven go to market strategy in E-Commerce, FinTech, PayTech, HealthTech, SaaS, Marketplace, Legal, B2B, B2C, and Service verticals.

It all starts with research and discovery

We partner with your team to quickly absorb all the relevant data you have about your business, customer segments, needs, paint points, etc. Conducting a brand audit, we will cover market research/insights, customer data, product roadmaps, and any previous branding/marketing/research initiatives. We will conduct stakeholder interviews, perform market research and a competitive analysis, and review current customer segments/buyer personas. The better we know your customer and what they need to feel to take the next step in your process, the better we can drive that behavior.

We build your GTM Strategy foundation on data

The center of any solid go to market strategy is the customer. So we start with buyer persona development. We research pain points, problems, challenges, fears, and define top segments for future growth. We then define pricing and profitability requirements for the business, discuss different GTM options within different buyer personas and where to maximize ROI, and finally collaborate on KPIs to track based on market size and budgets.

Alignment to ensure GTM success

For product/market fit, we ensure that your product/solution is aligned with the buyer personas that are developed. We work with you to define your company or product differentiation points. Coming out of this alignment we will create your value proposition, messaging pillars, primary messaging and positioning, messaging themes, brand voice and guidelines, as well as campaign samples.

Design & build your mar-tech stack

Choosing the best technology stack to support your sales and marketing teams is an critical step. According to InsideSales.com, SMBs are spending over $4,600/ year per sales rep for sales tools. We partner with you to ensure your company is being more efficient and effective with your technology choices. This includes a CRM, proposal development, messaging (chat) app, and sales automation. It's more important to balance ease of use and technology that integrates well together than spending all your budget on technology.

Architect your GTM Strategy

We finally combine all of our learnings from the first four parts of the process to create a marketing strategy, otherwise known as a marketing plan. This marketing plan is includes channel recommendations for quick wins, a media mix calendar, content recommendations, and project plans to implement that strategy. Don't worry, we can help you when it comes to implementing it too if you need.

Elite CMO Services

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