Should I use TUNE or Referral Factory for customer referrals?

Referral Factory is built around customer referral programs, with no-code journeys, referral capture, conversion qualification, and rewards. TUNE is primarily an affiliate and partner management platform for advertisers and networks.

Can both products run affiliate or partner programs?

Yes. TUNE manages advertiser affiliate programs and affiliate networks, while Referral Factory says its platform can build customer, affiliate, and partner referral programs. The right fit depends on whether partner operations or referral journeys are central to your program.

How much do TUNE and Referral Factory cost?

TUNE lists its advertiser Scale plan at $1,500 per month paid annually and its network Enterprise plan at $899 per month paid annually. Referral Factory lists Basic at $200 per month, Pro at $400 per month, and Enterprise starting at $1,000 per month.

Which product offers a free trial?

Referral Factory advertises a 15-day free trial. TUNE does not publish a free-trial offer on its plan comparison pages.

Which product supports mobile app tracking?

TUNE publishes app, mobile web, and desktop tracking, including mobile measurement partner integrations. Referral Factory publishes online and offline referral capture but does not describe comparable mobile app attribution on its main product pages.

Can either product automate payouts or rewards?

TUNE offers partner payment workflows, with payments listed as fee-based on its advertiser plans. Referral Factory offers automated referral rewards, including gift cards, cash payouts, and custom incentives.

Which product connects to our existing systems?

TUNE publishes mobile measurement partner integrations and an API with more than 650 endpoints. Referral Factory names integrations including HubSpot, Salesforce, Stripe, and Zapier, alongside API and webhooks.

Can we use our own branding?

TUNE publishes white labeling and personalized partner dashboards. Referral Factory offers branded programs, with removal of Referral Factory branding and a custom domain on its Pro and Enterprise plans.

TUNE vs Referral Factory

Choose TUNE if you need to manage an advertiser affiliate program or affiliate network; choose Referral Factory if you need to launch a branded customer referral program with built-in rewards. Both can track partner-driven conversions, but TUNE emphasizes partner management across app and web, while Referral Factory emphasizes no-code referral journeys, lead capture, and reward automation.

Last updated November 1, 2026.

At a glance

TUNE compared with Referral Factory, one row per dimension
Dimension	TUNE	Referral Factory
Primary use	Advertiser affiliate programs and affiliate networks	Customer, affiliate, and partner referral programs
Advertiser or business pricing	Scale: $1,500/month, paid annually; custom contract available	Basic: $200/month; Pro: $400/month; Enterprise: from $1,000/month
Network pricing	Enterprise: $899/month, paid annually; custom contract available	Not published
Free trial	Not published	15 days
Published plan limits	Advertiser Scale: 2,500 conversions/month; network Enterprise: unlimited active offers and partners	Basic: 20,000 users; Pro: 40,000; Enterprise: 100,000+
Tracking channels	Apps, mobile web, and desktop	Online and offline referrals via links, codes, QR codes, and lead forms
Integrations and API	Mobile measurement partner integrations; 650+ API endpoints	HubSpot, Salesforce, Stripe, Zapier, API, and webhooks
Payments and rewards	Partner payments are fee-based on advertiser plans	200+ reward options, including gift cards, cash, and custom rewards
Branding	White labeling and personalized partner dashboards	Branding removal and custom domain on Pro and Enterprise
Deployment	Cloud-based SaaS	Hosted software; self-hosted data option on Enterprise
Support	Advertiser Scale: email, chat, phone, and customer success manager	Chat and tickets; video support on Basic and above

Scroll the table sideways to compare each row.

Which should you choose?

Choose TUNE if

Advertisers managing affiliates and publishers
Teams tracking partner conversions across apps and websites
Businesses building or operating an affiliate network
Teams needing extensive API customization

See TUNE

Choose Referral Factory if

Businesses launching customer referral programs
Teams building referral journeys without developers
Programs using referral links, codes, QR codes, or lead forms
Teams automating gift cards, cash, or custom rewards

See Referral Factory

The verdict

The deciding factor is who will drive the program. Pick TUNE for an affiliate or publisher program that needs campaign management, commissioning, and app and web tracking. Pick Referral Factory when customers or affiliates need an accessible way to share referrals and your team wants to qualify them and issue rewards. The products overlap for partner programs, but Referral Factory is more specifically designed around customer referrals.