Truereview vs Trustpilot
Truereview suits businesses building reviews across sites such as Google and Facebook, while Trustpilot suits businesses that want to collect and showcase reviews on Trustpilot itself. Both offer review invitations and website widgets, but Truereview centers on managing multiple review sources and sending SMS and email requests; Trustpilot combines a public review destination with a TrustScore, business profile, and paid tools for displaying and analyzing Trustpilot feedback.
Last updated November 3, 2026.
At a glance
| Dimension | TrueReview | Trustpilot |
|---|---|---|
| Review destination | Google, Facebook, and other connected review sites | Public Trustpilot business profile |
| Review requests | Email; SMS on Small Business and Premium | Automated invitations and email templates |
| Starting paid price | Starter: $49/month, or $29/month billed annually | Plus: from $319/month per domain, billed annually |
| Free access | 14-day trial; up to 250 email requests | Free plan; 50 invitations/month |
| Included monthly requests | 250 Starter; 500 Small Business; 2,500 Premium | 50 Free; 300 Plus; 1,000 Premium; unlimited Enterprise |
| Billing commitment | Monthly or annual billing | 12-month contract |
| Sites and locations | 1 location on Starter and Small Business; 5 on Premium | Per-domain pricing; Location Reviews add-on |
| Website display | Widgets for connected review sources | Trustpilot TrustScore and testimonial widgets |
| Integrations | Zapier and Keragon; API on Premium | eCommerce, marketing, and customer service integrations |
| API access | Included on Premium | Add-on for Premium and Enterprise |
| Feedback analysis | Surveys from Small Business; AI tagging on Premium | Topics and sentiment analysis on Premium and Enterprise |
Scroll the table sideways to compare each row.
Which should you choose?
Choose TrueReview if
- Local businesses seeking reviews on Google and other sites
- Teams that want built-in SMS and email request sequences
- Businesses monitoring reviews from several sources
- Operators managing multiple locations on Premium
Choose Trustpilot if
- Businesses building a public Trustpilot review profile
- Teams that want to display a TrustScore on their site
- Businesses starting with a free review-invitation plan
- Brands seeking Trustpilot location or product review add-ons
The verdict
Pick Truereview if your day-to-day work is requesting, monitoring, and responding to reviews across several sites, especially for a local business or multiple locations. Pick Trustpilot if a public Trustpilot profile, TrustScore widgets, and Trustpilot-specific feedback are central to how customers evaluate your business. Budget and volume matter too: Truereview offers monthly billing and higher included request counts on its listed paid tiers, while Trustpilot has an ongoing free plan and prices its listed paid tiers per domain with a 12-month commitment.
TrueReview vs Trustpilot: common questions
- What is the main difference between Truereview and Trustpilot?
- Truereview helps businesses request and manage reviews across connected sites, including Google and Facebook. Trustpilot collects reviews on its own public platform and offers tools to display its TrustScore and review content.
- Does either product have a free plan?
- Trustpilot offers a Free plan with 50 automated review invitations per month. Truereview offers a 14-day trial rather than an ongoing free plan.
- How do paid prices compare?
- Truereview Starter costs $49 per month with monthly billing, or the equivalent of $29 per month billed annually. Trustpilot lists Plus from $319 per month per domain, billed annually, with a 12-month commitment.
- Which product sends SMS review requests?
- Truereview includes SMS requests on its Small Business and Premium plans; Starter uses email. Trustpilot publishes email invitation tools and offers SMS invitations through integrations, so the sending workflow depends on the integration used.
- Can Truereview help collect Trustpilot reviews?
- Truereview lets businesses direct customers to review sites they choose and lists Trustpilot among its supported review widgets. Trustpilot is the platform where customers leave and read Trustpilot reviews.
- Which is more suitable for multiple locations?
- Truereview Premium includes five locations, with additional locations available as add-ons. Trustpilot offers Location Reviews as an add-on for collecting and displaying location-specific feedback.
- How many invitations or requests are included each month?
- Truereview includes 250 requests on Starter, 500 on Small Business, and 2,500 on Premium. Trustpilot lists 50 invitations on Free, 300 on Plus, 1,000 on Premium, and unlimited invitations on Enterprise.
- Can either product connect to other business software?
- Truereview lists Zapier and Keragon integrations and includes API access on Premium. Trustpilot lists eCommerce, marketing, customer service, and automation integrations; its API access is an add-on for Premium and Enterprise.