Is this comparison worth making?

Yes. Tolt and Referral Factory both sell software for running referral programs, though Tolt emphasizes SaaS affiliate commissions and Referral Factory emphasizes customer referral campaigns.

Which is a better fit for a SaaS affiliate program?

Tolt is the more direct fit when affiliate commissions should follow Stripe, Paddle or Chargebee subscription payments, including changes such as refunds. Referral Factory is an option when the program instead depends heavily on CRM-connected referrals and campaign design.

Which works with our CRM?

Referral Factory lists integrations including HubSpot, Salesforce, Zoho and Pipedrive. Tolt highlights Stripe, Paddle and Chargebee billing integrations and also publishes an API and webhooks for custom connections.

How do their prices and limits differ?

Tolt’s Growth plan is $99 per month and covers up to $20,000 in monthly partner revenue, with unlimited affiliates and referrals. Referral Factory’s Basic plan is $200 per month and covers up to 20,000 users with unlimited campaigns.

Can either product run customer referrals?

Yes. Tolt includes an in-app customer referral widget alongside affiliate programs. Referral Factory provides a campaign builder, referral pages, widgets, pop-ups and embeds for customer referral programs.

Which handles reward payments?

Tolt offers automatic affiliate payouts on every plan. Referral Factory supports cash payouts and customer incentives including gift cards, discounts and custom rewards; the business funds the rewards it issues.

Can we use our own domain and remove vendor branding?

Tolt includes an affiliate portal on your own domain with Growth and removes its powered-by link on Pro. Referral Factory offers fully white-labelled programs on Pro, including removal of its branding.

Which offers a self-hosted data option?

Referral Factory lists self-hosted data as an Enterprise option. Tolt does not publish a comparable data-hosting option on its pricing page.

Tolt vs Referral Factory

Choose Tolt if you run a SaaS affiliate program tied to subscription billing; choose Referral Factory if you need a customer referral program connected to your CRM. Both can run referral programs, but Tolt centers on partner commissions and billing events, while Referral Factory centers on building, promoting and rewarding referral campaigns.

Last updated November 1, 2026.

At a glance

Tolt compared with Referral Factory, one row per dimension
Dimension	Tolt	Referral Factory
Primary focus	SaaS affiliate and in-app referral programs	Customer, affiliate and partner referral programs
Starting monthly price	Growth: $99/month	Basic: $200/month
Plan capacity	Growth: up to $20,000 monthly partner revenue	Basic: up to 20,000 users
Named integrations	Stripe, Paddle and Chargebee billing sync	HubSpot, Salesforce, Stripe, Zoho, Pipedrive and Zapier
Program placement	Branded affiliate portal and in-app referral widget	Referral pages, widgets, pop-ups and embeds
Rewards and payouts	Custom commissions and automatic affiliate payouts	Gift cards, cash, discounts and custom rewards
Programs on entry plan	5 on Growth	Unlimited campaigns on Basic
Branding	Own-domain portal on Growth; branding removal on Pro	On-brand campaigns on Basic; full white-label on Pro
Data hosting	Not published	Self-hosted data option on Enterprise
Support	Dedicated Slack channel on Pro; priority on Enterprise	Chat and tickets; video calls on Basic and above
Free trial	14 days	15 days
Developer tools	API and webhooks	API and webhooks on Basic and above

Scroll the table sideways to compare each row.

Which should you choose?

Choose Tolt if

SaaS teams paying affiliates on subscription revenue
Businesses billing through Stripe, Paddle or Chargebee
Teams wanting automatic affiliate payouts on every plan
Programs that need an affiliate portal on their own domain

See Tolt

Choose Referral Factory if

Teams building customer referral campaigns
Businesses tracking referred leads in a CRM
Programs offering gift cards or other customer incentives
Organizations needing SSO or a self-hosted data option

See Referral Factory

The verdict

The deciding factor is where a successful referral becomes measurable. Pick Tolt when Stripe, Paddle or Chargebee payments should drive affiliate commissions and payouts. Pick Referral Factory when your team needs branded referral journeys, CRM-connected lead tracking and a wider choice of customer rewards.