Should an MSP choose Pax8 or CloudBlue?

Pax8 is the more direct fit for an MSP that wants to source and resell products through an existing marketplace. CloudBlue is designed for an organization that wants to build and operate its own marketplace, including its catalog and reseller structure.

Can I build my own branded storefront with either product?

Yes. Pax8 offers partner-branded storefronts connected to its marketplace catalog. CloudBlue supports branded catalogs and storefronts as part of a platform for operating your own marketplace.

How does Pax8 pricing compare with CloudBlue pricing?

Pax8 does not publish a single platform subscription price; its partner terms say product fees are available in the marketplace. CloudBlue lists Standard at $9K per month, Enterprise at $23K per month and Premium at a custom price, with setup and transaction fees.

Can I bring my own vendor contracts to Pax8 or CloudBlue?

CloudBlue says its platform supports bringing pre-negotiated vendor contracts and listing your own products. Pax8 describes its marketplace as a curated vendor catalog rather than an open catalog for partners.

Which product supports multiple marketplaces?

CloudBlue publishes a limit of one marketplace on Standard and up to 15 total on Enterprise. Pax8 does not publish a comparable limit for partner storefronts or marketplaces.

Do Pax8 and CloudBlue integrate with other business systems?

Yes. Pax8 publishes PSA integrations and marketplace APIs. CloudBlue publishes pre-built connectors, a Commerce API and a Connect REST API.

Do both products handle subscription billing and provisioning?

Yes. Pax8 includes billing and provisioning workflows for marketplace products. CloudBlue describes automated invoicing and provisioning for services ordered through its platform.

Is a sandbox included?

CloudBlue lists an optional sandbox on Standard and an included sandbox on Enterprise. Pax8 does not publish a comparable partner sandbox offering.

Pax8 vs CloudBlue

Choose Pax8 if you are an MSP looking to buy, sell and manage products through an established cloud marketplace; choose CloudBlue if you need a platform for building and operating your own marketplace. Both support branded selling and subscription workflows, but Pax8 centers on its curated vendor catalog, while CloudBlue lets you build a catalog from your own products, vendor contracts and available integrations.

Last updated November 1, 2026.

At a glance

Pax8 compared with CloudBlue, one row per dimension
Dimension	Pax8	CloudBlue
Marketplace model	Partner access to the Pax8 Marketplace	Platform for creating and operating marketplaces
Published platform price	Not published	Standard $9K/month; Enterprise $23K/month; Premium custom
Additional platform fees	Not published	Setup and transaction fees
Catalog sourcing	Curated Pax8 vendor catalog	Own products, vendor contracts and available catalog products
Catalog vendor limits	Not published	Standard: up to 10; Enterprise: unlimited
Marketplace limits	Not published	Standard: 1; Enterprise: up to 15 total
Branded selling	Partner-branded storefronts	Branded catalogs and multi-tier storefronts
Integrations	PSA integrations and marketplace APIs	Pre-built connectors, Commerce API and Connect REST API
Billing and provisioning	Marketplace billing and provisioning	Automated invoicing and provisioning
Support	Partner tickets, self-service tools and expert guidance	Standard support; extended support on Enterprise
Sandbox	Not published	Optional on Standard; included on Enterprise
Deployment option	Not published	Dedicated tenant option on Premium

Scroll the table sideways to compare each row.

Which should you choose?

Choose Pax8 if

MSPs buying and reselling products from a curated catalog
Partners wanting a branded storefront without building a commerce platform
Teams connecting marketplace orders and subscriptions to PSA tools
Partners seeking product, billing and technical support through their marketplace

See Pax8

Choose CloudBlue if

Organizations building and operating their own marketplace
Distributors managing multi-tier reseller channels
Businesses bringing their own vendor contracts and products
Teams needing multiple marketplaces, currencies or languages

See CloudBlue

The verdict

The deciding factor is how much control you need over the marketplace itself. Pax8 fits partners who want a ready-made purchasing and selling workflow, including quoting, provisioning and PSA integrations. CloudBlue fits organizations prepared to pay for a marketplace platform in exchange for control over catalogs, vendor relationships, reseller tiers and multiple marketplaces.