Growform vs Ninja Forms
Choose Growform if you need lead-generation forms across different website platforms; choose Ninja Forms if you want a form plugin managed within WordPress. Both offer multi-step forms and conditional logic, but they differ most in deployment and pricing: Growform uses an embeddable, lead-limited subscription, while Ninja Forms has a free WordPress plugin with optional paid add-ons.
Last updated November 1, 2026.
At a glance
| Dimension | Growform | Ninja Forms |
|---|---|---|
| Platform | Embeddable on sites accepting custom HTML, including WordPress | WordPress plugin |
| Deployment | HTML embed, pop-up, or hosted form link | Installed and managed in WordPress |
| Starting price | Basic: $79/month, or $63/month billed yearly | Free Core; Plus: $59.40 for the first year, then $99/year |
| Submission limits | Basic: 300 leads/month; Professional: 1,000/month | Unlimited submissions on free Core |
| Form and site limits | Basic: 3 active forms on 1 domain | Plus: 3 sites; Pro: 20; Elite: unlimited |
| Multi-step forms | Included on all plans | Plus plan or individual add-on |
| Conditional logic | Included on all plans | Plus plan or individual add-on |
| Integrations | Zapier for 7,000+ apps; webhooks | CRM, email, Zapier, and webhook add-ons |
| Lead validation | Twilio, ZeroBounce, TrustedForm, and Jornaya on Professional or higher | Not published |
| Campaign tracking | Hidden fields for UTMs; ad network tracking | User Analytics add-on for UTMs and referrer data |
| Support | Ticket support; priority support on Professional or higher | Free support; priority support on paid plans |
| Free evaluation | 14-day free trial; no credit card required | Free Core; 14-day money-back guarantee on purchases |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Growform if
- Teams embedding forms across WordPress and other website platforms
- Advertisers capturing campaign tracking parameters
- Lead buyers needing phone, email, or consent verification
- Teams sharing standalone forms, including on a custom domain with Professional or higher
Choose Ninja Forms if
- WordPress site owners who want a free form builder
- Teams that need unlimited submissions without a published volume cap
- Buyers who prefer individual add-ons or annual bundles
- WordPress sites collecting payments through form add-ons
The verdict
The deciding factor is where you want to build and use your forms. Growform fits teams running landing pages across platforms, especially those that need hosted forms, ad tracking, or lead validation. Ninja Forms fits WordPress site owners who want a free starting point, unlimited submissions, and the option to add features individually or through an annual plan.
Growform vs Ninja Forms: common questions
- Is Growform or Ninja Forms better for a site that is not on WordPress?
- Growform is the relevant choice: its forms can be embedded on sites that accept custom HTML. Ninja Forms is a WordPress plugin.
- Which has a free plan?
- Ninja Forms offers a free Core plugin with unlimited submissions. Growform offers a 14-day free trial, followed by paid plans starting at $79 per month or $63 per month billed yearly.
- Do both support multi-step forms?
- Yes. Growform includes multi-step forms on its plans. Ninja Forms includes them with Plus and higher plans or offers them as an individual add-on.
- Do both offer conditional logic?
- Yes. Growform includes conditional logic on all plans. Ninja Forms offers it with Plus and higher plans or as an individual add-on.
- Which has a published submission limit?
- Growform caps Basic at 300 leads per month and Professional at 1,000. Ninja Forms publishes unlimited submissions for its free Core plugin.
- Can I use either product on WordPress?
- Yes. Growform provides an HTML snippet that can be embedded on WordPress; Ninja Forms is installed as a WordPress plugin.
- Which offers lead verification features?
- Growform lists Twilio phone validation, ZeroBounce email validation, and TrustedForm and Jornaya consent records on Professional and higher plans. Ninja Forms does not publish equivalent features on its pricing page.
- How do their paid plans differ?
- Growform sells monthly or yearly subscriptions with lead and active-form limits. Ninja Forms sells annual plans that bundle add-ons, as well as individual add-ons; its Core plugin is free.
