Should I use Growform or Cognito Forms for lead generation?

Growform is the more focused choice for multi-step lead forms tied to ad campaigns: it publishes UTM capture, ad-network tracking and lead-validation features. Cognito Forms also builds forms with conditional logic, but covers a wider range of uses, including payments and workflows.

Does either product have a free plan?

Cognito Forms has a free Individual plan with unlimited forms and 100 entries per month. Growform offers a 14-day free trial rather than a published free plan.

How much do Growform and Cognito Forms cost to start?

Growform’s Basic plan is $79 per month when billed monthly. Cognito Forms has a free Individual plan, and its Pro plan is $24 per month when billed monthly.

Can I take payments with Growform or Cognito Forms?

Cognito Forms publishes payment collection on every plan. Growform does not publish a payment-collection feature on its pricing page.

Which product supports approval workflows?

Cognito Forms lists workflows and approvals on its Team plan. Growform publishes conditional logic and lead routing, but not an approval-workflow feature.

Can I embed either form builder on my website?

Yes. Growform offers website embeds and standalone form links. Cognito Forms offers website embeds and public links, as well as a WordPress plugin.

How do their form and submission limits compare?

Growform Basic allows three active forms and 300 leads per month. Cognito Forms allows unlimited forms on every plan, with 100 entries per month on Individual and 2,000 on Pro.

Can both products send submissions to other apps?

Growform publishes Zapier and webhook connections. Cognito Forms offers Zapier, Make, Microsoft Power Automate and API integrations on paid plans.

Growform vs Cognito Forms

Choose Growform for multi-step lead capture tied to advertising campaigns; choose Cognito Forms for a broader form builder that handles payments, registrations and approval workflows. Both offer conditional logic and website embeds, but Growform concentrates on qualifying and tracking leads, while Cognito Forms offers a free plan and more ways to manage what happens after a submission.

Last updated November 1, 2026.

At a glance

Growform compared with Cognito Forms, one row per dimension
Dimension	Growform	Cognito Forms
Primary use	Multi-step lead-generation forms	Forms, payments and workflows
Starting price	Basic: $79/month, billed monthly	Individual: free; Pro: $24/month, billed monthly
Monthly entry limit	Basic: 300 leads	Individual: 100 entries; Pro: 2,000 entries
Form limit	Basic: 3 active forms	Unlimited forms on every plan
Payments	Not published	Payment collection available on every plan
Workflow features	Conditional logic and lead routing	Approvals and client portal on Team
Campaign tracking	UTM fields and ad-network tracking	Not published
Lead validation	Phone and email validation on Professional	Not published
Integrations	Zapier and webhooks	Zapier, Make, Power Automate and API on paid plans
Publishing	Website embeds and standalone links	Website embeds, public links and WordPress plugin
Support	Ticket support; priority support on Professional	Guides, tutorials and help requests
Trial	14 days; no credit card required	Free plan and paid-plan trial

Scroll the table sideways to compare each row.

Which should you choose?

Choose Growform if

Teams building multi-step forms for paid campaigns
Agencies qualifying leads before sending them to a CRM
Marketers tracking submissions back to ads and campaign fields
Businesses wanting phone and email validation on higher plans

See Growform — 30% CASHBACK

Choose Cognito Forms if

Teams needing forms for registrations, orders or internal processes
Businesses collecting payments through forms
Teams managing approvals and client-facing workflows
Anyone who needs unlimited forms on a free plan

See Cognito Forms

The verdict

Pick Growform if the deciding factor is building branded lead forms with ad tracking, hidden campaign fields and lead validation. Pick Cognito Forms if you need to collect payments, run approvals or publish many different kinds of forms. Compare the limits before buying: Growform’s Basic plan allows three active forms and 300 leads per month, while Cognito Forms’ free Individual plan allows unlimited forms and 100 entries per month.