Dun & Bradstreet vs ZoomInfo
Choose Dun & Bradstreet if you want company intelligence for prospecting, with a published entry price through D&B Hoovers Essentials; choose ZoomInfo if you want prospecting data alongside sales outreach and broader go-to-market workflows. Both vendors offer company and contact data, buying signals, CRM connections, and free trials. The clearest differences are how much of the sales workflow each brings together and how its pricing is published.
Last updated November 1, 2026.
At a glance
| Dimension | Dun & Bradstreet | ZoomInfo |
|---|---|---|
| Primary sales use | D&B Hoovers company and contact intelligence | Prospecting data and go-to-market workflows |
| Published price | D&B Hoovers Essentials: $49/month or $529/year | Custom packages; price by request |
| Published usage allowance | Essentials monthly: 150 company and 150 contact credits | Not published |
| Sales outreach | SmartMail AI drafts prospecting messages | Phone dialer, email tool, and multi-touch cadences |
| Conversation intelligence | Not published | Customer-interaction analysis through Chorus |
| Buying signals | Buyer intent, website engagement, and trigger events | Buyer intent and website visitor tracking |
| CRM integrations | Salesforce and Microsoft Dynamics | CRM export and automatic record syncing |
| Data delivery | D&B Direct+ APIs, files, and warehouse feeds | GTM platform or headless data delivery |
| Free trial | D&B Hoovers trial by request; Essentials first month free | Free trial offered for prospecting |
| Support | Customer service and D&B Hoovers support requests | Help center and sales contact |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Dun & Bradstreet if
- Teams prioritizing company research and prospect lists
- Small teams seeking published monthly prospecting pricing
- Sellers using company news and trigger alerts
- Organizations that use D&B business data across other workflows
Choose ZoomInfo if
- Teams combining prospecting with phone and email cadences
- Revenue teams seeking conversation intelligence
- Marketers coordinating account-based campaigns with sales
- Buyers seeking a custom-scoped go-to-market package
The verdict
Dun & Bradstreet is the better fit when company research and contact lists are the priority, particularly for a smaller team that can use the published D&B Hoovers Essentials plan. ZoomInfo is the better fit when sellers also need phone and email cadences, conversation intelligence, or coordinated marketing and revenue workflows. The deciding factor is whether you primarily need prospecting intelligence or a broader go-to-market platform; request a quote for either vendor’s requirements beyond its published entry options.
Dun & Bradstreet vs ZoomInfo: common questions
- Is this comparison worth publishing?
- Yes. Dun & Bradstreet and ZoomInfo both offer purchasable B2B prospecting products, and buyers can compare them for company and contact data, buying signals, and sales workflows.
- What is the main difference between Dun & Bradstreet and ZoomInfo for sales teams?
- Dun & Bradstreet’s D&B Hoovers centers on company and contact intelligence, account research, and buying signals. ZoomInfo combines prospecting data with tools for outreach and other go-to-market workflows.
- Does Dun & Bradstreet publish a price while ZoomInfo requires a quote?
- Dun & Bradstreet publishes D&B Hoovers Essentials at $49 per month or $529 per year. ZoomInfo describes custom packages and asks buyers to request pricing. The published Essentials price does not establish the cost of other Dun & Bradstreet offerings.
- What are the published usage limits?
- D&B Hoovers Essentials lists 150 company credits and 150 contact credits on its monthly plan, or 1,800 of each on its annual plan. ZoomInfo does not publish a comparable package allowance on its pricing page.
- Can I try Dun & Bradstreet and ZoomInfo before buying?
- Dun & Bradstreet offers a D&B Hoovers trial by request and advertises a free first month for D&B Hoovers Essentials. ZoomInfo offers a free trial for prospecting.
- Do both products provide buyer intent data?
- Yes. D&B Hoovers describes buyer intent alongside website engagement and company trigger events. ZoomInfo describes buyer intent and website visitor tracking.
- Which product supports sales calls and email cadences?
- ZoomInfo describes a direct phone dialer, an email tool, and multi-touch sales cadences. Dun & Bradstreet describes SmartMail AI for drafting prospecting messages; buyers should confirm which outreach capabilities are included in a proposed D&B package.
- Do Dun & Bradstreet and ZoomInfo connect to a CRM?
- Yes. Dun & Bradstreet documents D&B Hoovers integrations with Salesforce and Microsoft Dynamics. ZoomInfo describes one-click CRM export and automatic record syncing; buyers should verify their specific CRM connection and package.
